AOP Association of Online Publishers’ Post

Thanks Broadsheet Communications for sharing our predictions. Seedtag prognostications begin on Page 13 with thoughts on AI, cookieless as well as some tech and media recommendations from yours truly. Enjoy the read!

It’s here, and I’m happy to be able to share The Broadsheet with all of you. As ever, the team delivers invaluable content, sharply organized and laced with insights across the most timely terrain. But, notably, this time you’ll hear the voices of any number of industry leaders — Broadsheet clients —delivering wise forward looking words. Check it out and feel free to contact me with questions or feedback. Broadsheet Communications #adtech #martech #dataanalytics #cookielessfuture #ctv #omnichannelmarketing #digitaladvertising Ben Billingsley et al 🙏🏽💪🏻⭐️

💫 Media Wastage 💫 Brand Suitability 💫 Social Viewability, and the 2 vowels we can’t live without 💫 AI Buzzword Bingo? No....these were the key topics discussed at the DoubleVerify #ImpactEMEA conference yesterday in London, one of XR Extreme Reach valued partners. Thanks for the great event DoubleVerify and insightful keynote Dan Slivjanovski 💡 Highlights💡 ⚡Channel4 shared the minefield that is viewability in Social, and how Advertisers need consistent cross platform measurement to get to true insights and understand what formats are working. ⚡ Bobi Carley from ISBA focused in on minority owned publishers and it was great to hear about the support that is provided to these groups so they can understand how they are being measured and scored. This helps these publishers 📈 the ROI they offer to advertisers and ensure the diverse audiences they represent continue to be communicated to and not ignored. 

Skai's Q2 2023 Quarterly Trends Report is here! 📊 Get the latest industry performance benchmarks across search, social, and retail media: https://okt.to/5wUYEv #QuarterlyTrends #PaidSearch #PaidSocial #RetailMedia

Skai's Q2 2023 Quarterly Trends Report is here! 📊 Get the latest industry performance benchmarks across search, social, and retail media: https://okt.to/RivOCl #QuarterlyTrends #PaidSearch #PaidSocial #RetailMedia

Skai's Q2 2023 Quarterly Trends Report is here! 📊 Get the latest industry performance benchmarks across search, social, and retail media: https://okt.to/TXeH3B #QuarterlyTrends #PaidSearch #PaidSocial #RetailMedia

⏰ The countdown is on, AntiCon is just ONE month away! ⏰ What to expect this year from the UK's biggest MarTech, Ad Tech, SalesTech and NextTech anti-conference? 👉 The brightest minds in the industry, telling it like it is (and sharing their predictions for 2024) 👉 1,200+ like-minded professionals and over 20 specialist tech and consulting partners to chat about you upgrade your stack 👉 Beers with your peers, chilled to perfection 👉 London's finest street food trucks on speed dial 👉 All the greatest 90s Hip Hop beats from our resident DJ 👉 Take a trip back in time with our 90s startup garage museum Along with our epic event experience, there's one thing we take very seriously. The quality of our speakers and content. Every year we have the most influential minds in martech, ad tech and salestech take the stage to talk about the hottest industry trends. Here's a sneak peek at our agenda highlights: 💡 WARC presents the key findings and takeaways from their latest research report, The Future of Programmatic. 📚 Join best selling book author, Richard Shotton, as he unpacks his latest work on behavioural science and marketing 📈 We release the results from The State of Marketing Operations & Martech Report 2023/24. ⚡ Get the inside scoop on how Uber is building a commerce media business 🤓 Catch a keynote from the founder of CDP Institute and all round martech, adtech, madtech nerd & leading voice in the space, David Raab. Plus sessions from big brand leaders including Pizza Hut, OMD, Indeed and Telegraph Media Group. plus so much more! Bounce over to our website to see for yourself and apply for a pass 👉 https://bit.ly/3RmhOXx #AntiCon #MarTech #SalesTech #AdTech

⏰ The countdown is on! AntiCon - London, October 19th ⏰ What to expect this year from the UK's biggest MarTech, Ad Tech, SalesTech and NextTech anti-conference? 👉 The brightest minds in the industry, telling it like it is (and sharing their predictions for 2024) 👉 1,200+ like-minded professionals and over 20 specialist tech and consulting partners to chat about you upgrade your stack 👉 Beers with your peers, chilled to perfection 👉 London's finest street food trucks on speed dial 👉 All the greatest 90s Hip Hop beats from our resident DJ 👉 Take a trip back in time with our 90s startup garage museum Along with our epic event experience, there's one thing we take very seriously. The quality of our speakers and content. Every year we have the most influential minds in martech, ad tech and salestech take the stage to talk about the hottest industry trends. Here's a sneak peek at our agenda highlights: 💡 WARC presents the key findings and takeaways from their latest research report, The Future of Programmatic. 📚 Join best selling book author, Richard Shotton, as he unpacks his latest work on behavioural science and marketing 📈 We release the results from The State of Marketing Operations & Martech Report 2023/24. ⚡ Get the inside scoop on how Uber is building a commerce media business 🤓 Catch a keynote from the founder of CDP Institute and all round martech, adtech, madtech nerd & leading voice in the space, David Raab. Plus sessions from big brand leaders including Pizza Hut, OMD, Indeed and Telegraph Media Group. plus so much more! Bounce over to our website to see for yourself and apply for a pass 👉 https://bit.ly/3RmhOXx #AntiCon #MarTech #SalesTech #AdTech

Skai's Q2 2023 Quarterly Trends Report is here! 📊 Get the latest industry performance benchmarks across search, social, and retail media: https://okt.to/q6Inzc #QuarterlyTrends #PaidSearch #PaidSocial #RetailMedia

If anyone else is attending this, pls drop me a line! Looking forward to attending The Drum’s exclusive APAC Trends Briefing event tomorrow! With insightful sessions like the opening keynote by Unilever’s Aseem Puri, discussions on future-proofing advertising in a cookie-free climate, navigating data-driven brilliance, and exploring how generative AI is shaping marketing. Also anticipating the Trends & Tactics panel with senior marketing leaders and a networking lunch to connect with industry peers.   Stay tuned for key takeaways and highlights! 🌏 #APACTrendsBriefing #MarketingInsights