“You look happier.” Thanks, I stopped listening to generic sales advice. 😏
Join Joshua Garrison, our VP of Content Marketing & Product Education at Apollo.io, for a free webinar where he'll be sharing exclusive, never-before-seen insights from Apollo’s own data to help you elevate your outbound game.
If you can’t make it, register anyway — we’ll be sending out a recording afterwards.👇
When: Next week! July 11, 2024 10AM PT / 1PM ET
Where: Link to register in comments!
Another day, another guide! 💫
If you want to create personalized experiences at scale (looking at you, fellow marketers 👀), this is your next read. Get insights from our amazing roster of subject matter experts who kindly shared their advice: Ted Sfikas (Amplitude), Heather Roth (Slalom), Lars Österberg (HubSpot), and Sam Miller (Braze).
Check it out!
Are you a student of Math? Wondering how to increase ROI numbers with a decreased budget? In the world of uncertainty, Marketers still own pipeline attribution KPIs, Sales still own the revenue line, and Heads of Marketing still own the budget. One effective demand tactic to get more from less is Content Syndication.
Explore 'The Math behind Content
Syndication ROI' insight paper to uncover:
- Problems and barriers to ROI
- Importance of a strategic approach to content syndication
- Cost reduction at every funnel stage
- Math that brings ROI to life.
Dive into the details and enhance your understanding.
If you haven't launched your GTM content function, highly recommend learning from teams * actively * shipping great work. Some of my favorites right now:
1. Default - esp impressed by their technical product marketing
2. Rho - live example of best-in-class video content execution
3. beehiiv - top drawer B2B socials (well documented by Tommy Clark)
4. Causal - custom benchmark reports paired w/ social proof are crushing
5. Attio - incredibly well written case studies and customer testimonials
6. FERMÀT - killer example of a team building in public w/ clear use cases
7. Hampton - consistently producing lead magnets + benchmark reports
5 Headline Mistakes That Will Cost You A Fortune 😱
.
.
.
.
.
.
.
.
If you clicked this far, come join Outbrain's Click-Through-Rate webinar! 😏
We'll reveal the secrets to crafting compelling headlines & captivating designs. And real success stories will show you how CTR is done right!
Register now: https://outbra.in/47Udsg4
Ever found content that makes you stop and think, "This is speaking my language!"?
It's easy to just tap 'Save' or 'Bookmark’ and move along. But here's some advice:
Rather than storing it away, dissect it to see what makes it tick.
1/ Identify What Draws You In
Why did you stop scrolling?
- irresistible headline?
- captivating image?
- a subject matter that's close to home?
Take note, that's your first lead.
2/ Analyze, Don't Just Archive
Before archiving, dig deep.
Take a moment to understand why it caught your eye.
This is your toolkit for creating magnetic content.
3/ Reimagine and Rebuild
Harness what you've learned, and then infuse your own wisdom and experience.
Shape it to echo your brand's unique voice and mission.
4/ Know Your Audience
If you know what intrigues you, you're closer to knowing what intrigues your audience.
Recognize what your audience likes and you'll know how to deliver, every time.
5/ Keep Learning
Remember, every piece of resonant content is not just for consumption; it's a lesson in creation.
—
Want to convert more visitors into leads? Snag my free guide: 30 Call-To-Actions to Boost Your Conversions on Landing Pages ➡ https://lnkd.in/dP_mfiGF#digitalmarketing#marketing#contentstrategy#engagement#learning
How to create a headline through storytelling
Simply state the journey from A to B.
Simple example related to SaaS sales:
- From struggling SDR to Head of Sales in 3 years
You or the brand is the vehicle from A to B.
The reader is curious and wants to know more. You have to share how your brand helped make that transition.
Perfect if you have case studies and for video ads.
☀️Now that it’s officially summer, This Week in Customer Marketing at G2 I’m sharing which customer marketing trends I'm embracing and which I plan to avoid 🏖
Here’s my list of what’s hot 🔥 and what's not ❄️ for Summer 2024:
✅ IN: Personalization at scale
✅ IN: Customer stories that are actually about the customer
✅ IN: User generated content
🚫 OUT: One-size-fits-all messaging
🚫 OUT: Siloed communications
🚫 OUT: Underestimating video content
What are your 'ins' and 'outs' for Summer 2024? Share your thoughts or any trends you’re keeping an eye on!
#CustomerMarketing#MarketingTrends#Summer2024#CustomerExperience
Our content team hit over 100,000 EMT in just under two years! 💓
But that's not even the best part.
Yesterday was my two-year anniversary with Scribe. It was also our best day for sign-ups to date.
And last week? Our best week ever for paid conversions.
I'm so excited I'm (quite literally) bouncing in my seat.
Our strategy hasn't been like most. Two years ago, we weren't even sure who our ICP was. Instead of letting that stop us, we decided to experiment.
- We published a lot. Fast.
- This meant being okay with imperfection, which is way easier said than done.
- We leaned into what worked and moved on from what didn't.
- We optimized. And then optimized again. Then again.
Since I started, we've pivoted countless times. I've made more mistakes than I'm willing to count. There's really no better way to learn than just... doing the damn thing.
Here's to growth in every form of the word! Content freaking rocks.
A awesome first day at ContentEd! 😁
Thank you to everyone who stopped by our booth, and if you didn't manage to stop by.... no need to worry as we are here at the same stand tomorrow! So be sure to pop down and visit to see how you can achieve an unparalleled return on content 🚀
P.S - Yes we have some awesome swag to enjoy in your bubble bath 🛁����
#headlesscms#contentstrategy#contentmarketing#contentmanagement#digitalexperience#HeadlessHappiness
YouTube İçerik Oluşturucuları için ücretsiz 100 💲 teklifim var!
TubeBuddy YouTube kanalı, özel yapay zeka araçlarıyla ilgili yeni bir video yayınladı. İçerik oluşturucular için çok büyük ve yaratıcı fırsatlar var.
Bu üretken yapay zeka araçları, ortalama içerik oluşturucular arasında eşitlik yaratır. Küçük resimler yapmak, başlıklar veya etiketler bulmak konusunda endişeleniyorsanız, bu, kendinizi diğer içerik oluşturucularla eşitleme ve güçlü tarafınız için çalışmak için daha fazla zaman kazanma fırsatı verecektir.
1. Küçük Resim Oluşturucu: Midjourney gibi araçlar, birden fazla AI dilini kullanmak için kendi araçlarını oluşturmaya çalışır. Referans küçük resimlerini koyup yüzünüzle eğitiyorsunuz ve kendi tarzınızı yaratabiliyorsunuz. Yakında gelecek…
2. Hedef Kitlenizi Bulmak İçin Stratejik Araçlar: Hedef kitle türlerini birbirine bağlamak ve haritalandırmak amacıyla yorumları, beğenileri ve farklı kalıpları analiz etmek için bir veri stratejisi üzerinde çalışıyorlar. Örneklemleri 305 bin IG hesabı. Yeni izleyici türlerini anlamak ve bulmak için önemli analizler gösterecek.
3. Başlıklar ve Küçük Resimler için A/B Testi: Bu üretken yapay zeka, verileri analiz eder ve videodan önce bunların nasıl performans göstereceklerini gösterir.
I have a 100 💲 offer for free for YouTube Content Creators! You can find a link down below the text.
TubeBuddy YouTube channel released a new video about their special AI tools. It has huge and creative opportunities for content creators.
These generative AI tools create equality among average content creators. When you are worried about doing thumbnails, find titles or tags it will give opportunity to equalize yourself with other content creators and have much time to work for your strong side.
1. Thumbnail Creator: Tools like Midjourney try to create their own tools to use multiple AI languages. You put reference Thumbnails and educate with your face and can create your own style. It will come soon…
2. Strategic Tools To Find Your Audience: They are working on a data strategy to analyze comments, likes, and different patterns to connect and map audience types. Their sample size is 350 K IG accounts. They show significant analysis to understand and find new types of audiences.
3. A/B Test For Titles and Thumbnail: This generative AI analyzes data and before the video shows how they will perform.
There is much more than that. If you can watch the video. I think it is exciting news for new creators especially to see areas from different perspectives and focus their content more than different kinds of jobs. I use it with my clients to perform better. I will share the analysis here as well. I am waiting for your reaction to the video and new features. Are you excited or scared?
P.S: Also we didn’t know how YouTube behaves about copyright issues with these tools. Alex McFadyen has the answer but we will see the results with time. TubeBuddy
Link: https://lnkd.in/d3RJDhVdhttps://lnkd.in/diq5qjEf
Sales Manager - BDM
1wBe there!