Exciting moves again in the Fragrance market as The 7 Virtues Beauty Inc. appoints a new CEO and are seeking to expand revenue channels. The brand has plans for opening its first brick and mortar interactive store as well as improve online/ecommerce sales which currently make up just 20% of the business's revenue. The brand have been a major success in SEPHORA taking part in the companies accelerator programme. The fragrance space is ultra competitive right now and it's great to see moves brands are making to gain an upper hand. #beauty #fragrance #market #sephora #brand #hiring #indie
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What gives a brand the "it" factor and can it be analyzed? brainstormed? strategized? Here's what the experts say #retail #coolfactor #retailing #retailbusiness #retailstrategy #genz #genalpha #zalpha #youngconsumer Crocs Claire's Sprinklr National Retail Federation#crocs #claires #brandrelevance #brandawareness #customerexperience #immersiveexperience #brandengagement #socialmedia
Brand leaders from Saks, Glossier, Crocs describe how to be cool
fashionunited.com
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While ZARA, H&M, Ajio are all doubling their efforts online KALKI, a fashion brand aims to shoot up its offline sales by 75% in 2025. Here's why! KALKI identified a gap in the market: consumers seeking designer-quality pieces at accessible prices. They offered exactly that and have built a loyal following. Here’s the strategy they used: A strategic rebranding changed KALKI into a youthful and dynamic brand, leading to a 40% increase in customer engagement. Currently, with over 20 multi-designer stores and 5 flagship stores, KALKI has achieved a 60% increase in brand visibility. They plan to open 4 more stores in key markets by 2024. Their successful 2022 world tour across 18 US cities resulted in a 30% jump in international sales. To further tap into this potential, they plan to establish stores in the US by 2025, targeting a 50% share of the NRI market. Here are my top five takeaways from KALKI’s success strategy: 📍 Identify market gaps and offer products or services that meet the needs of your target audience to build a loyal customer base. 📍 Consider strategic rebranding to refresh your brand image and appeal to a wider audience, potentially leading to increased customer engagement. Expand your physical presence in key markets to improve brand visibility and accessibility. 📍 Explore international market opportunities by conducting events or tours and establish a physical presence in high-potential markets to capture a larger share of the target market. 📍 Create a seamless online-offline experience and develop a balanced approach to growth by focusing on both offline and online channels, based on your target audience and market dynamics. KALKI's success proves that understanding your audience and creating a seamless online-offline experience is key to thriving in today's competitive fashion world. What do you believe in offline or Online growth? #fashion #retail
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In response to this and many other recent article discussing the growing trend of brands enlisting beauty retail experts to navigate the ever-competitive beauty industry, I'm reminded of the often oversimplified perception of what it truly takes to not only survive but thrive in the beauty retail space. As a beauty industry veteran industry, I have been a witness to its rapid evolution and can attest that it's a remarkable journey filled with exciting evolution and rapid acceleration. 🚀 However, amidst all the changes, there are timeless principles that remain constant. One such principle is the pivotal role played in launching and thriving at major beauty retailers like Ulta or Sephora. Success in this arena entails more than just securing shelf space; it involves a myriad of deep understandings of the inner workings of the specific retailer’s world; and how your brand can seamlessly launch, integrate and optimize within their programs, connect with their customer loyalty base and so much more. I've had the privilege of working with some of the industry's top beauty brands and leading their retail initiatives and one key learning that has consistently resonated is that it's not the retailer's responsibility to build your brand for you. While landing on the shelves of Ulta or Sephora is undeniably magical, it's equally essential to have best practices in place to retain your space, foster growth, and evolve with the ever-changing internal and market dynamics. Utilizing a beauty retail expert can save you and your team time, money and challenges to help effectively navigate and strategize your brand’s retail experience. If you need help navigating beauty retail, reach out and book a free discovery call to learn more about my consulting services. Link to schedule a discovery call 📅 https://lnkd.in/gbEPYdpP or message me. https://lnkd.in/gCuTbGPX
DTC Briefing: Brands are bringing on retail veterans to jumpstart growth
https://www.modernretail.co
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"Creating a new brand that resonates with consumers is hard; transforming a hot DTC brand into a sustainably growing and profitable enterprise is much harder," says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. "From my observations it appears the key challenge for DTC brands is making the jump to physical stores. It’s well understood that, for most brands, having physical stores in addition to a strong online presence is required for long term success, and herein lies the challenge that many DTC brands encounter. DTC brands need to think through the challenges and opportunities that creating and growing a physical store footprint entail, and unfortunately many DTC brands can’t seem to see past their IPOs." Check out more insights from one of the retail industry’s leading experts - https://buff.ly/3qRfPx2. More great comments on this topic by RetailWire's BrainTrust experts including: Neil Saunders, David Biernbaum, Ken Morris, Oliver Guy 🚀, Mark Self, Jeff Sward, Zach Z., 🏷 Ricardo Belmar, Nikki Baird, Allison McCabe, Gene Detroyer, Steve Dennis, Mohammad Ahsen (Socially Ahsen), and Kenneth Leung.
What Does the Future Hold for DTC Retailers? - RetailWire
https://retailwire.com
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Retail pop-ups need to think about storytelling and content to truly reach consumers. https://lnkd.in/eCYyd3xi #fashion #luxury #popups #strategy #retailstrategy #contentstrategy #cx #retailinnovation #luxurystrategy
How to Create Retail Pop-Ups that Connect
fashionstrategyweekly.com
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Vice President of Sales I SaaS GTM Executive I Ecommerce Leader | Board Member | Linkedin Top Voice I Ex-Shopify
"Buying Forever 21 was the biggest mistake I made" As the retail landscape continues to evolve at a breakneck pace, recent developments offer valuable lessons for businesses looking to stay ahead. The case of Authentic CEO Jamie Salter's experiences with Forever 21 and Shein provides crucial insights into the future of retail strategy. Firstly, the importance of agility in business decisions cannot be overstated. Salter's acknowledgment of the mistake in acquiring Forever 21, and the subsequent pivot to partner with Shein, underscores the need for flexibility and the ability to quickly adapt to market changes. In today's fast-paced retail environment, clinging to traditional models without considering emerging market leaders can be a critical misstep. The success of Shein, a fast-fashion giant reportedly making over $30 billion, highlights the significance of a robust supply chain and a deep understanding of market trends using first party data. Shein's meteoric rise is a testament to the power of speed, efficiency, and market responsiveness. Retailers must now look beyond traditional models and embrace innovative supply chain strategies to stay competitive. Furthermore, the resurgence of Reebok under Authentic's leadership, growing from $1.6 billion to $5 billion in sales over 3 years (213% growth) illustrates the potential of revitalizing established brands through strategic positioning and tapping into new market segments. The focus on basketball, leveraging personalities like Shaq and Allen Iverson, is a brilliant move to connect and reinvigorate the brand. For businesses looking to scale in the current retail climate, here are key takeaways: Adaptability is Key: Be ready to pivot strategies in response to market shifts and emerging competitors. Innovate Supply Chains: Embrace new technologies and processes for efficiency and speed. Revitalize Established Brands: Rebrand and reposition to tap into new markets and demographics. Leverage Influencer Power: Utilize personalities and influencers to connect with target audiences. Explore Strategic Partnerships: Collaborate with global market leaders to enhance reach and capabilities. The future of retail is not just about selling products; it's about being nimble, understanding your market deeply, and continuously innovating to meet evolving commerce demands through content and community - 3Cs 🛍️The Other Group is a GTM agency for Shopify merchants by ex-Shopify leaders
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Just 24 hours after posting about the historic losses at giants like FARFETCH, VF Corporation Corp, and EXPRESS Now it’s Nike, Foot Locker, and Macy's turn Nike’s worst performance since 1980…. Blaming it on inflation is not accurate because the digital consumer is spending... In fact Gen Z outspent ALL generations COMBINED last year on fashion (Source: Piper Sandler) She's just spending it elsewhere because we're not serving her... In the US, fashion is the preferred category for ENTERTAINMENT spending among Gen Z, outranking dining out, video games, and music And this is the least understood thing about Gen Z and how commerce works... Look no further than the girls of #bamarush – their TikToks are flooded with SHEIN, Temu, and #tiktokshop this week #tiktokshop by the way is at 129 BILLION views up 3 Billion since just 2 days ago... it's crushing #tiktokmademebuyit at just 67 Billion views Because now this #bamabarbie (cc: Rocco Strydom for illustration pls) can get paid from the free community content she's been serving for years.... I mean PinkyDoll is making $7,000 per day from her #NPC content (#ikyky) Last week I made the unpopular declaration that TikTokshop, Shein, and Temu have the ability to decimate American fashion Today SHEIN or Temu ranks #1 in the App Store in half of the 50 largest economies in the world (you almost can't make it up) Read that again! And just yesterday TikTok TikTok announced it is moving to control all aspects of e-commerce as it bans the 'storefront' integration with Shopify, Amazon and other vendors (Source: Insider) This has been a freight train barreling toward us for years... Consider this: TikTok will now have primary visibility into ALL aspects of the customer journey All brands must be media and entertainment companies, all brands must switch to not only on demand manufacturing, but developing products from consumer demand The only way forward is through community and service Our institutions are stumbling, we're in our Napster era of digital decline because we have shamed and excluded her for sooo long And now our inventory is piling up because of it This isn’t just a trend; it’s a movement where real people take back control - we have to organize around them or die TikTok's content is created by diverse voices from around the world - which means so are fashion trends... Its power stems from participatory culture vs top-down control Consumers ultimately gravitate to the platforms that give them autonomy and empower their voices - this is TikTok's appeal - this is what our suits have to understand to survive Diversity of voice isn’t enough—today’s brands must authentically engage with and create the conditions for collaboration with existing communities to make products that solve real people's problems #genz #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore #tiktokmademebuyit
Inflation is complicating brands' inventory planning
https://www.glossy.co
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Talking about SEPHORA, LUSH, and Glossier, Inc. in today's deep dive into the beauty industry. Check it out!
Maybe It’s Omnichannel: 3 Brands with the Best CX in Beauty
blog.customercontactwomen.com
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It is very complicated yet entirely possible.
"Creating a new brand that resonates with consumers is hard; transforming a hot DTC brand into a sustainably growing and profitable enterprise is much harder," says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. "From my observations it appears the key challenge for DTC brands is making the jump to physical stores. It’s well understood that, for most brands, having physical stores in addition to a strong online presence is required for long term success, and herein lies the challenge that many DTC brands encounter. DTC brands need to think through the challenges and opportunities that creating and growing a physical store footprint entail, and unfortunately many DTC brands can’t seem to see past their IPOs." Check out more insights from one of the retail industry’s leading experts - https://buff.ly/3qRfPx2. More great comments on this topic by RetailWire's BrainTrust experts including: Neil Saunders, David Biernbaum, Ken Morris, Oliver Guy 🚀, Mark Self, Jeff Sward, Zach Z., 🏷 Ricardo Belmar, Nikki Baird, Allison McCabe, Gene Detroyer, Steve Dennis, Mohammad Ahsen (Socially Ahsen), and Kenneth Leung.
What Does the Future Hold for DTC Retailers? - RetailWire
https://retailwire.com
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Managing Director at Kesslers & Proportion London | Upholding a 125-Year Tradition of Award-Winning Retail Display Design | Rugby Fan & Proud Father
A retail strategy that has stood the test of time and gained new dimensions is the iconic "Gift With Purchase” by Estée Lauder, a brand that redefined beauty and retail itself. Their ingenious introduction of the "Gift With Purchase" concept wasn't just a sales tactic but a revolutionary step towards recognising the essence of "customer experience". It's a principle I advocate for every day! Offering value, embedded in the "Gift With Purchase" strategy, aligns with the essence of modern retail – where customer experience takes centre stage. Every interaction, whether physical or virtual, is an opportunity to create a memorable moment, leaving a mark on consumers. It's not only in the allure of a "free gift" - it's about the sentiment it evokes, the connection it facilitates, and the journey it creates. Consumer expectations have evolved. They seek more than just products; they crave experiences that resonate with their values and aspirations. This translates to crafting journeys that touch the heart, build loyalty, and leave customers yearning for more. The power of "Gift With Purchase" is not confined to transactions. It's about forging relationships, about letting customers feel valued and understood. It shows that the success of a brand today hinges on its ability to deliver an unforgettable experience. Brands today are leveraging innovation to redefine engagement, from TikTok collaborations to meaningful partnerships that transcend conventional boundaries. Through these initiatives, the heart of "Gift With Purchase" lives on, breathing life into the evolving world of customer-centric retail. It's a journey that blends the old with the new, where historical strategies and contemporary innovations coalesce to create a symphony of customer delight. This is the narrative of retail today – a symphony where every note is a touchpoint and every crescendo a cherished memory. Connect with me if you want to create long-lasting experiences for your customers. #Retail #CustomerEngagement #Innovation #KesslersLondon
Estée Lauder’s 1950s Retail Innovation
https://www.pymnts.com
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