Arielle Garcia’s Post

🚀 And we’re off! I’m so excited to announce the launch of www.USvGoogleAds.com! Google holds a mob-like control over the business model of the internet - digital advertising. They determine the flows of ad dollars, which publishers live or die, and how much advertisers should have to pay. And they do so by owning all sides of the ad supply chain (conflicts of interest, anyone?). Now, the DoJ and several states are challenging their dominance and anticompetitive behavior that has hurt publishers, advertisers, and consumers. This case is essential to follow to understand 1. why the internet sucks today and 2. what we can do about it. The goal of the site is to break down the arguments, key words, and juicy evidence that you’ll want to know as the case progresses. The adtech industry often gets portrayed as “complex” and “opaque.” But, that’s strategic. It’s because the big players, like Google don’t want publishers, advertisers, and consumers to understand what is going on behind the scenes. This site aims to correct that and we will be adding more content as the trial nears. A big thank you to our collaborating partners on this project: American Economic Liberties Project, Accountable Tech, GLAAD, eko, Open Markets Institute, Center for Journalism and Liberty, Tech Oversight Project, Canadian Anti-Monopoly Project, Friends of Canadian Media/Les Amis des médias canadiens