Arnaud Lavenue’s Post

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Senior Partner at Toc Toc Communications

As I prepare to join you all tomorrow at the National Pharmaceutical Congress Institute webinar on Pharmacare featuring experts Mihai (Mike) Csaki, Zal Press, Pamela Fralick, and Eileen McMahon, I wanted to share my thoughts. I picked up 3 key pieces of information to put context, perspectives and opinions on this highly-debated reform. 1. Making contraception and diabetes medications free for Canadians The office of Prime Minister issued a communiqué on May 24. Extracts: ·      The medications many Canadians need are often too expensive, leading to fewer visits to pharmacies, less treatment, and more frequent health scares. ·      The cost of contraceptives, and medications for those who are diabetic, is one of the largest barriers to access. ·      We're making sure Canadians get the medication that they need, when they need it. Source: https://rb.gy/q9hdml 2. Improving Coverage and Access to Innovative Medicines for Canadians: Standing Committee of Health study of Bill C-64 On May 22, Innovative Medicines Canada - Médicaments novateurs Canada issued a position statement including context, four recommendations and proposed next steps for a collaborative approach. Extracts: Reco #1: The Government of Canada should build on Canada’s extensive existing coverage rather than replacing it with limited public formularies. The limited available funding should be used to address the unique gaps or limitations in coverage in consultation with each jurisdiction. Reco #2: The Government of Canada should leverage existing efforts to reduce costs currently being undertaken by the pan-Canadian Pharmaceutical Alliance (pCPA) through joint pricing negotiations. Standalone federal initiatives would have limited additional benefit. Source: https://rb.gy/ihldbw 3. Addressing the impact of Bill-64: Healthcare experts weigh in on the pros and cons of the new legislation This week, the National Pharmaceutical Congress Institute issued a white paper including survey results and opinions from industry experts. Extracts: ·      “With the advent of AI and technology, we are living in dynamic times when it comes to healthcare...We have to be supportive of any initiative that wants our best interests, even if it’s not perfect and we struggle to please everybody. There’s no perfect system for everyone. The goal is to aim for the best and try to improve”. ·      The majority (over 50%) of surveyed participants also believed the greatest challenge in implementing Bill C-64 could be the lack of provincial cooperation. Source: https://lnkd.in/gVdiyGUS I look forward to participating in the event and hearing from the panel as we continue to see the shaping of Canadian healthcare changes. My name is Arnaud Lavenue and I'm a senior partner at Toc Toc Communications. I'm passionate about bringing pharmaceutical brands to life to their full potential so that they can help the patients who need them most. Thank you for liking, commenting, or following.

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Dominique Côté

Cosawi CEO & Founder | BOARD Member | SAM/KAM Roadmaps advisor | Go to Market Business strategist | Executive coach | Speaker | Intersection of Science, Business & Customer Centricity

1mo

Arnaud Lavenue! Great post and love the passion.

Excellent post Arnaud Lavenue. As a healthcare communicator but also as a caregiver and advocate I've heard these promises from different governments and times and sadly, we find ourselves with deep gaps throughout the system. This spans timely and affordable access to medications but also to more holistic support. It's good that the dialogue continues, but it will take political will to see true change!

Mitchell Shannon

Chronicle Companies Owner | Publishing, Education, Marketing Communications

1mo

Great stuff, Arnaud Lavenue. Look forward to seeing you in the morning. 

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