Asad Haroon’s Post

I came across this article today while researching my own article on why CMO's and other marketing/creative leaders have shorter tenure and what to do about it. Wait for my article to be posted on LinkedIn and then other locations within the next few days. #CMO #Marketing #creativeleadership #thoughtleadership #executivetenure

A third of brands don’t have a marketer on the leadership team A new survey reveals over a third of brands still don't have a marketer on the leadership team, despite marketing's push for a seat at the table. The issue is more prevalent in SMEs (48.8%) vs larger businesses (23.2%), and in B2B companies (40.5%) compared to B2C (27.1%). Encouragingly, where marketers do sit on the leadership team, women are more likely to hold those top roles (53.5%) than men (45.2%). Does Marketing have a leadership voice in your company? https://ow.ly/2LXO50Rb8HC #Marketing #Leadership #Boardroom #Brands

Marketing's scope of work has been perceived as narrowing, focusing more on operational tasks rather than strategic boardroom contributions. The digital age demands a broader role for CMOs beyond traditional marketing responsibilities, yet many companies now opt for roles like Chief Digital Officer (CDO) or Chief Growth Officer (CGO), diluting the CMO's presence in strategic discussions. Ad Age's article, "CMOs As Strategic Advisors—Why Marketers Need a Bigger Boardroom Presence" challenges that CMOs have been treated as managers but judged like CEOs. To challenge this, CMOs need to think both mile wide, and mile deep across and down the organization. What do you think? Would tailored strategic thinking increase likelihood of CMOs landing boardroom seats? #leadership #marketing #strategy https://lnkd.in/eiC7rXQh

CEOs Applaud CMOs! Dive into this insightful article on how CMOs elevate performance as shared by top CEOs. It is a must-read for marketing enthusiasts and business leaders alike. #CMOInsights #Cella #RandstadDigital

CEOs Applaud CMOs! 👏 Dive into this insightful article on how CMOs elevate performance as shared by top CEOs. It is a must-read for marketing enthusiasts and business leaders alike. #CMOInsights #Cella #RandstadDigital

CEOs Applaud CMOs! 👏 Dive into this insightful article on how CMOs elevate performance as shared by top CEOs. It is a must-read for marketing enthusiasts and business leaders alike. #CMOInsights #Cella #RandstadDigital

CEOs Applaud CMOs! 👏 Dive into this insightful article on how CMOs elevate performance as shared by top CEOs. It is a must-read for marketing enthusiasts and business leaders alike. #CMOInsights #Cella #RandstadDigital

CEOs Applaud CMOs! 👏 Dive into this insightful article on how CMOs elevate performance as shared by top CEOs. It is a must-read for marketing enthusiasts and business leaders alike. #CMOInsights #Cella #RandstadDigital

Moving from being the CFO to being the CEO is a pretty well trodden path. It is clear that understanding the financial inner workings of a business would set you up well for the top job. But when you work in a consumer sector, understanding what customers want and how to sell to them is just as crucial. That's why Kristof Neirynck, the new CEO of Avon, believes that more businesses should be open to letting marketing chiefs take the reins. Sam Forsdick spoke to him about his own journey from CMO to CEO and you can read it here: https://lnkd.in/eCPR5dFi #leadership #cmo #ceo