Asahi Europe & International’s Post

Campari Group has agreed to buy historic French cognac house Courvoisier from Beam Suntory for €1.1 billion, in the largest deal on record for the Italian spirits group. Campari, who already owns Grand Marnier (a blend of cognac and orange liquor), announced that #cognac will become the fourth major pillar of the group, alongside #aperitifs, #bourbon and #tequila. CEO Bob Kunze-Concewitz explained that the deal would enable a significant step up for Campari in the US market and offer transformational potential in the Asia Pacific region – critical markets to catch-up to #spirits giants Diageo and Pernod Ricard. #beverage #retail #fmcg

The Drinks International 2024 Brand Report is a great way to start the year and reflect on our journey for the last 6 years. Markets, Regions, Global and agency partners... none of this would have been possible without strong collaboration. “It’s now the sixth year in a row that Bacardi has topped the rum bestsellers list. The Bermudan giant has again proven to be an essential at every tier of hospitality, with its value proposition and versatility tough to beat. Given that Bacardi is the house pour in 28% of the polled bars, and a top-three bestseller in almost half, it looks unlikely that its category dominance is about to change. For now, the real competition is the fight for second place.” #drinksinternational #Bacardi #Best10

𝐕𝐨𝐝𝐤𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐚𝐥𝐥𝐲 𝐚𝐬 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐫𝐞 𝐑𝐢𝐬𝐢𝐧𝐠. Introduction: Vodka Market is projected to register a CAGR of 5.78% to reach USD 70,487.25 million by the end of 2032. Vodka, a spirit that has endured and is still evolving. The #vodkamarket is a dynamic and constantly shifting environment that represents the innovation, global trends, and consumer tastes that have impacted the business in the last year. Key Players Diageo Pernod Ricard Brown-Forman Constellation Brands DISTELL GROUP HOLDINGS Proximo Spirits Canadian Iceberg Vodka Corp Bacardi Henkell Freixenet Read More @ https://lnkd.in/dguv5Ba2 #VodkaMarketSize #VodkaMarketShare #VodkaMarketType #VodkaMarketApplication #VodkaMarketRegion

In what can only be described as a meeting of two giants, Pernod Ricard has announced it is to partner with The Coca-Cola Company to release a pre-mixed RTD premium Absolut Vodka and Sprite cocktail made with the CSD giant’s signature lemon-lime taste. This follows the successful launch of Jack Daniels and Coca Cola released a year ago. The initial launch is set for early 2024 in select European countries, including the United Kingdom, Netherlands, Spain, and Germany, it will have a standard abv of 5%, although this may vary from market to market. Francesco Ottaviano, Global RTD portfolio director at Pernod Ricard, added: “While Absolut Vodka and Sprite have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. Elaine Maher, associate director, commercial development, at Coca-Cola Europacific Partners GB, which manufactures and distributes Absolut Vodka & Sprite in GB, said: “We know that refreshment is the no.1 preference amongst consumers when making an alcoholic ready-to-drink choice, and that is something Sprite’s Lemon and Lime taste is particularly renowned for." This is sure to be a very succesfull and very lucrative partnership for both players, only time will tell. #markets #cocacola #tccc #absolut #pernodricard  #fmsg #spirts #rtd

A Toast to New Beginnings: Beam Suntory bids adieu to Courvoisier, handing the reins over to Campari for a staggering $1.2 billion. Dive into this landmark deal reshaping the spirits industry! #Courvoisier #Campari #SpiritsIndustry #BeamSuntory #BusinessDeal #LuxuryBrands #CognacMarket #StrategicAcquisition #GlobalBusiness #IndustryTransformation

For day 15 of the Alpine Online Ltd Christmas insights we're looking at the pre-mixed alcohol category 🍹 YTD Value £480.5m +3.0% vs LY YTD volume 73.4m litres -7.5% vs LY Top 5 brands ranked by £ sales 1- WKD SHS Group 2- Jack Daniels Brown-Forman 3- Gordon's Diageo 4- Gordon's Pink Diageo 5- Smirnoff Ice Diageo Top 5 brands ranked by £ sales added vs LY 1- Au Vodka 2- MOTH Drinks - B Corp™ 3- Four Loko 4- Dead Man's Fingers Halewood Artisanal Spirits 5- Absolut Pernod Ricard Top 5 brands ranked by volume added vs LY 1- Au Vodka 2- MOTH Drinks - B Corp™ 3- Four Loko 4- White Claw Mark Anthony Brewing Inc 5- Absolut Pernod Ricard Follow at Alpine Online Ltd for the latest consumer insights 🏔️ 📈 If you want to find out how you can access data for your category give the team at Nielsen a shout Rachel H 🌱 Josh Self Data by NielsenIQ Retail Measurement | GB - NIELSEN - MNDH PRE MIXED ALCOHOL- GB Total Coverage- Calendar YTD to WE 2nd December 2023 *Excludes private label #categoryreporting #dataanalytics #niq

𝐏𝐞𝐫𝐧𝐨𝐝: 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐬𝐩𝐢𝐫𝐢𝐭𝐬 𝐭𝐨 𝐥𝐞𝐚𝐝 𝐟𝐞𝐬𝐭𝐢𝐯𝐞 𝐬𝐚𝐥𝐞𝐬 🎄 Absolut owner Pernod Ricard has highlighted premium-plus spirits as a key sales driver for UK retailers this Christmas. Pernod Ricard owns brands such as Absolut, Malfy Gin, Malibu and Kahlúa Citing Nielsen on-trade data, Pernod Ricard said it has become the fastest share-gaining wine and spirits supplier in the UK, after growing value sales by 13.7% and market share by 2.7%. The company highlighted four brands that experienced strong value share gains within their respective categories: Absolut Vodka (35.3%), Malibu liqueur (17%), Irish whiskey Jameson (16.9%) and Havana Club rum (6.2%). Pernod Ricard is also confident that premium-plus spirits will drive sales for convenience retailers and is urging stores to focus on gifting and hosting. The company said the category has delivered consistent double-digit value growth in the past year. Pernod Ricard also believes premium-plus spirits will play an ‘important role’ in the gifting occasion as they are viewed as affordable.

This is interesting! Score one for the red-headed step-children. Diageo acquired Astral Tequila (and some more brands) when it bought Davos Brands, essentially so it could get hold of Aviation Gin. But unlike what Pernod subsequently did* when it acquired Castle Brands in order to get its hands on Jefferson’s whiskey, Diageo seems to be integrating at least one of their accidentally acquired brands into its portfolio, by using Astral in a bottled margarita. *Farmed out most of Castle’s other brands - Knappogue Castle whiskey, Clontarf whiskey, etc., plus Plymouth gin** and Power’s whiskey - to a “foster parent”, Lafayette Imports. **Also an accidentally-acquired brand that came along with the ABSOLUT purchase! https://lnkd.in/eEg276fR

Diageo just announced they are launching in Sept 2023 in the UK/Europe a Non Alc Captain Morgan spiced gold 0.0 "rum" Initially launching in the UK in September, followed by Estonia, Lithuania and Latvia later this year before further roll out across Europe in 2024, Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit will have a shelf price of £15($~19.00 USD) in the UK. Exciting and foreboding news at the same time, and not unexpected as Diageo of all the major alc companies seems heavily vested into coming out with more NA drinks. Its a no brainer to pick from their current alc portfolio and look to make a NA version which they did with Gordon's, Tanqueray, and now Capt Morgan for spirits and Guinness for beer. When is Johnnie Walker, Casamigos, & Don Julia NA coming out? Its good a major player like Diageo is all in "NA" as they have the resources to grow the overall NA sector with education for trade and consumer, BUT bad for small to medium sized brands as it will be very difficult to compete as they have economies of scale for sourcing/manufacturing, built in distribution, major brand awareness, large marketing budgets, and can compete on price. #nonalcoholic #AFspirits #nonalcoholicspirits #AFBiz #mocktails #sobercurious #spiritsbusiness #spiritsindustry . https://lnkd.in/excJcCFh

Diageo Sells Safari Liqueur to Portugal's Casa Redondo: Strategic Focus on Core Brands.John Kennedy, Daniel R. #Diageo #SafariLiqueur #CasaRedondo #LiquorSale #StrategicFocus #SpiritsIndustry #BrandPortfolio #MarketExpansion #AlcoholIndustry #BusinessStrategy