Asahi Europe & International’s Post

🆕 We've created a ‘quick read’ document highlighting the main elements that producers should be mindful of to ensure their alcohol marketing does not encourage immoderate, irresponsible, or illegal consumption. LEARN more in our latest blog: https://lnkd.in/e2j_pjJP

🍻 Raise a glass and get ready to learn about alcohol promotion strategies! We're seeing a shift in drinking trends and habits across alcohol markets: new generations coming into the market, post-pandemic changes in drinking behavior, the rise of alcohol delivery, and more. There's much to consider for your alcohol marketing strategy in 2023 and beyond. Visit our blog to tap into relevant strategies, discover the key phases of alcohol promotions, and see real-life marketing examples to help inspire your next campaign. Cheers to success! 🍾 https://bit.ly/3XK4uNR #beverage #CustomerLoyalty #BrandLoyalty

Asahi Europe & International is dedicated to to promoting responsible drinking while also combatting irresponsible consumption. With the evolution of technology, through a new partnership via the International Alliance for Responsible Drinking (IARD) they are working together with the world’s leading digital platforms to further enhance online safeguards, and where necessary, to prevent those under legal purchase age from inadvertently seeing alcohol advertising online. You can discover more about Asahi Europe & International's commitments and approach to responsible drinking here - https://lnkd.in/dhgzq4c3 #WeAreAsahi #ResponsibleDrinking

Here at POD, our licensing posters try and empower you to make responsible choices, drink in moderation and stay aware of your alcohol limits. Start educating your workforce and customers today, and help spread the importance of responsible drinking… https://lnkd.in/eHYmajaf #drinkresponsibly #alcoholawareness #businessprinting

Kudos to Newsroom and the Police for clarifying the law on advertising deep discounts for alcohol on retail websites such as the one for New World, Silverstream. The challenge of enforcing these small details highlights far more significant failures of the 2012 alcohol law – it offers no protection from the relentless flow of alcohol marketing in our lives or cheap pricing. Heavy discounts inside licensed premises are legal unless they are deemed ‘irresponsible’, but no specific level or minimum price is defined in the law. To minimise alcohol harm the law must restrict alcohol marketing exposure (not content) and reduce the rising affordability of alcohol products. More tinkering around the edges will not be enough. https://lnkd.in/gG6inEad

CAP – Alcohol alternatives – new rules and guidance are live https://lnkd.in/eDbmTDiu

Join our upcoming webinar to dive into how recent regulatory shifts and government enforcement actions will affect industry advertising, zero-proof beverage popularity and more! Register today at the link below.

🆓📊If you are interested in the #heatedtobacco industry, don't miss out on the chance to download a copy of our market report "An overview of compatible #heatnotburn #sticks in selected European markets": https://lnkd.in/dtQheFT This report provides a general overview of the heat-not-burn sticks that are compatible with the heat-not-burn devices of large #tobacco companies in a select group of European markets. 🔐Unlock a wealth of information, including: - Compatible consumable stick brands - Retail channels - Flavours - Pricing - Future implications #novelnicotineproducts #novelproducts #nicotine #alternativetobacco #harmreduction #HnB

🔥Interested in #heatedtobacco? If so, this complimentary report is for you! 📊Download a copy of our market report "An overview of compatible #heatnotburn #sticks in selected European markets": https://lnkd.in/dtQheFT This report provides a general overview of the heat-not-burn sticks that are compatible with the heat-not-burn devices of large #tobacco companies in a select group of European markets. 🔗Unlock a wealth of information, including: - Compatible consumable stick brands - Retail channels - Flavours - Pricing - Future implications #novelnicotineproducts #novelproducts #nicotine #alternativetobacco #harmreduction

Excellent piece by Cormac Healy in today's Irish Independent. The article highlights that Ireland’s attitude to alcohol continues to change and mature. Evidence of this includes Revenue data which shows that per capita alcohol consumption in Ireland has fallen 30% over the last two decades and continues to fall. While Gen-Z, in particular, have shown to have a much different relationship with alcohol than generations previous, the trend of drinking less and drinking better is evident across all age categories. As an industry, we are committed to promoting moderation, and research in the article shows that nearly 70% of consumers believe that "when in comes to the consumption of alcohol, we should focus more on more education and awareness rather than more regulation". #PrideofPlace #DrinksIndustry #DrinkResponsibly https://lnkd.in/eQ_WuXQv