Ashye Marcus’ Post

How do apparel brands market to Gen Z vs. Millennials? 🤔 👉 When it comes to sales and marketing in the fashion industry, brands need to tailor their strategies based on generational differences. Millennials grew up online, while Gen Z is true digital natives. This impacts how they discover and engage with brands. 🗝 For Millennials, emotional branding and lifestyle marketing work well. Telling stories about values and connecting the brand to social causes can resonate. Millennials also respond to influencer marketing and unique experiences that photograph well for social media. 🗝 Gen Z craves authenticity and transparency. They want brands that embrace individuality and self-expression. Entertaining video content grabs their attention. TikTok and Snapchat ads enable clever targeting. And sustainable manufacturing is important to these eco-conscious consumers. 🗝 The key is to balance brand consistency with tactical adaptations. Core identity should remain the same. However, the vibe and mechanisms used to reach each generation require awareness and nuance. Key Takeaways: ✔ Tapping influencers who authentically connect with younger audiences ✔ Creating digital experiences on the platforms Gen Z/Millennials use (TikTok, Instagram, etc) ✔ Focusing on diversity, inclusion, and social causes in branding ✔ Offering limited-edition and customized products The apparel brands that evolve to meet the needs of Gen Z and Millennial shoppers will gain their loyalty and wallet share. #fashiontrends #fashionmarketing #audiencetargeting

This article from Retail TouchPoints on Snap Inc. and Havas' research raises several excellent points. 🔎 Here's one in particular that caught my eye - that conversations with friends and family - online or offline - are still fundamental to how Millennials and Gen Z book trips away. 👉 That's why OTAs that incorporate a social booking experience are getting better business results. #otas #millennial #genz #traveltech #socialcommerce

Millennials, born between 1981 and 1996, value convenience, experiences, and social responsibility. Here's a retail strategy to appeal to Millennials: 1. Omnichannel shopping: Offer seamless online and offline shopping experiences. 2. Experiential retail: Create engaging in-store experiences, events, and workshops. 3. Social media engagement: Interact on platforms like Instagram, Facebook, and Twitter. 4. Sustainability and social responsibility: Highlight eco-friendly and ethical practices. 5. Personalization: Offer tailored recommendations, loyalty programs, and personalized marketing. 6. Mobile optimization: Ensure easy mobile shopping and payment options. 7. Influencer partnerships: Collaborate with Millennial influencers and bloggers. 8. Loyalty and rewards: Offer exclusive benefits and rewards for repeat customers. 9. Authenticity and transparency: Share brand stories, values, and behind-the-scenes content. 10. Convenience services: Provide services like buy-online-pickup-in-store (BOPIS) and easy returns. By understanding and catering to Millennials' preferences, retailers can build brand loyalty and drive sales among this demographic.

📰 Droom Collaborates with Rapper Badshah, Secures Investment to Target Millennial & Gen Z Consumers. 📜 Summary: Droom, a prominent used car marketplace, has received undisclosed funding from renowned rapper Badshah, aiming to position itself as a premier brand for millennials and Gen Z. Badshah's involvement adds credibility, visibility, and a fresh perspective to Droom's initiatives. Leveraging Badshah's extensive online presence, Droom intends to engage a wider audience and enhance traffic to its platform. 🔍 Key Points: - Droom's collaboration with rapper Badshah marks a strategic move to appeal to younger demographics. - Badshah's investment in Droom signifies not only financial support but also strategic guidance to drive the company's growth. - Sandeep Aggarwal, founder and CEO of Droom, emphasizes the significance of Badshah's popularity and social media influence in resonating with Droom's target audience. - Badshah's endorsement is expected to boost brand visibility, customer acquisition, and revenue generation for Droom. - Droom, established in 2014 by Sandeep Aggarwal, operates as an AI-driven ecommerce platform connecting used car dealers with customers, offering a wide selection of automobiles, including cars, 2-wheelers, and other vehicles. - Despite a decrease in operating revenue, Droom managed to reduce its net loss by 55% in FY23 compared to the previous fiscal year. 🌐 Industry Impact: - The partnership between Droom and Badshah highlights the increasing trend of collaborations between startups and influential personalities to capture market attention, particularly among younger consumer segments. - This collaboration underscores the importance of celebrity endorsements and strategic partnerships in enhancing brand perception and market penetration. 📈 Future Outlook: - With Badshah's support, Droom anticipates significant growth in brand recognition and customer engagement, leading to enhanced market presence and revenue generation. - Droom's focus on leveraging AI and data science-driven solutions indicates a commitment to innovation and staying competitive in the evolving automotive market landscape. 🌟 Conclusion: Droom's collaboration with rapper Badshah exemplifies the company's innovative approach to marketing and brand-building in the digital age. By aligning with influential figures and targeting younger demographics, Droom aims to solidify its position as a leading player in the used car marketplace while driving sustainable growth and market expansion. #Droom #Badshah #Collaboration #Investment #Millennials #GenZ #UsedCarMarketplace #BrandBuilding #DigitalMarketing #StartUpNews #BusinessNews #MicroShots #NewsUpdates

Gen Z was born into the digital revolution and e-Commerce. Now, their income is supposed to surpass that of Millennials by 2031. Which means that brands and marketers have a very short time to get accustomed to the specific characteristics, the likes and dislikes of the younger generation. As every target audience, Gen Z has certain defining specifics that can assist your brand in choosing elements for your marketing strategy. Discover now from globaleyez GmbH all you need to know about Generation Z and what your brand has to do to win them over as customers: https://lnkd.in/eT_8EzMs #genz #marketing #ecommercemarketing

Gen Z was born into the digital revolution and e-Commerce. Now, their income is supposed to surpass that of Millennials by 2031. Which means that brands and marketers have a very short time to get accustomed to the specific characteristics, the likes and dislikes of the younger generation. As every target audience, Gen Z has certain defining specifics that can assist your brand in choosing elements for your marketing strategy. Discover now from globaleyez GmbH all you need to know about Generation Z and what your brand has to do to win them over as customers: https://lnkd.in/eT_8EzMs #genz #ecommerce #brandprotection

“Upwards generational impact” When you market in authentic and compelling ways to Gen Z, you are also leveraging their impact on Millennials and Gen X. Our President, Sarah Engel, shared this insight and discussed the increasing shift of marketers’ time, focus and budget to Gen Z with Insider’s Ryan Joe. Gen Z is growing up. Born between 1997 and 2012, these individuals are starting to earn disposable income and they’re spending it. This audience is unique in the extent of their impact, and brands are taking action. Companies like Sephora, SiriusXM, and The Knot Worldwide have doubled down on attracting the Gen Z audience. To read more about Gen Z’s purchasing power and considerations for your marketing efforts, check out the full article. #Marketing #GenZ #CustomerAcquisition

Would we even know that skinny jeans were cancelled or that baguette handbags were back if Gen Z didn't declare it so? Great to talk with Ryan Joe at Insider on the impact of Gen Z consumers + the ways marketers are reaching and forming meaningful connections. Consider that Gen Z will represent 20% of the US population this year, but makes up 35% of US purchasing power. Multiply that by the upwards generational impact Gen Z has on Millennials and Gen X, and creating authentic brand Gen Z is vital to company growth strategies. Give Ryan's article a read, and reach out to me directly if you want to talk Gen Z, Gen Z, Gen Z! #generationz #consumerinsights #marketing

Among generations captivating marketers, Gen Z and Millennials dominate the consumer landscape. With a 31-year age gap between the oldest Millennials and youngest Gen Z's, there are some fairly significant shifts in how these two groups think, feel, and shop. 📱Gen Z are digital natives who grew up in an interconnected world, shaping their consumer behavior in unique ways. They're highly influenced by social media, influencers can play a huge role in establishing authentic connections. ♻️ Millennials are known for being tech-savvy, socially conscious, and seeking personalized experiences. As a general rule, millennials value convenience, sustainability, and social impact. Learn more about the differences between Gen Z and Millennials, and find out which brands are breaking through on our blog: https://hubs.la/Q01-nsq_0 #consumerinsights #millennials #genz

Gen Z was born into the digital revolution and e-Commerce. Now, their income is supposed to surpass that of Millennials by 2031. Which means that brands and marketers have a very short time to get accustomed to the specific characteristics, the likes and dislikes of the younger generation. As every target audience, Gen Z has certain defining specifics that can assist your brand in choosing elements for your marketing strategy. Discover now all you need to know about Generation Z and what your brand has to do to win them over as customers: https://lnkd.in/eUh6zv8v #genzmarketing #ipprotection