Attain’s Post

Thanks for the highlight Arm Candy team and Tyler K.! Love the call out on how Basis is the only platform where you can pull in ALL digital channels to view analytics in one spot to make performance optimizations more timely and relevant to the holistic strategy. Please reach out if you are an agency interested in learning how Basis can help you and your teams work smarter not harder. #adtech #automation #smarternotharder

Haven't started your BFCM planning? The time to start is NOW! Ready to get started? Here’s a preview of Andrew Foxwell's (https://buff.ly/3LipZ33) checklist for this BFCM: Consolidate your learnings from BFCM 2022: Creatives, copy, offers, audiences, scaling methods, etc. — this will help you plan your promotions for quarter four. Create a brief report on what worked for you so far this year: Some questions to ask yourself — Is there anything different about your account this year? What campaigns have worked best? ASC? Broad? DABA? What about messaging and creatives? Make sure you budget enough time for media buying and creative needs: Start at BFCM weekend and work backward. Keep in mind that different stakeholders are involved in this process – their timelines may need to be factored in to make sure you have your ads ready before your promo begins. … and there’s A LOT more in the checklist that you shouldn’t miss. 👉 Get the complete checklist on the Foxwell Digital blog here: https://buff.ly/3sOtece If this is your first BFCM, remember that scaling ad budgets may require you to tackle additional hurdles like increased staffing needs, more customer service, more supplies to be ordered ahead of time, etc.

Very true Ian Perrin - this is old news and yes I was part of the holdco that did this for a variety of reasons! From my perspective our investment directors and strategist always aligned with the below: True media investment strategy takes into account economic factors, analytics of historical spends vs objectives, ad spend volatility if it exists, client objectives by product or overall and the ability to create value that aligns with the clients objectives. In fact it is the best microeconomic model that you can analyse. Then the decision is made to go long or short and it really doesn't matter what media it is - the model and assessment works for the best outcome of the client. You always start a good debate Mat Baxter #mediaagency #brandinvestment #mediastrategy #digitalspend #advertising #marketing

There are many twists and turns working in the ad tech industry, but I don't think anyone could have predicted this resurrection. It's quite a Biblical turn of events. Infillion clinched a $22 million bid to acquire MediaMath after its recent Chapter 11 filing. With plans to revive the beloved DSP, tap into former clients like Macy's and Staples, and bring back MediaMath's legacy, Infillion aims high. As the industry watches closely, the question lingers: Can Infillion rise to the challenge and reshape the ad tech landscape? #AdTechRevival #SequentialLiability #DSP https://bit.ly/44EOMWc

Balancing scale, data, reach and measurement are key to combat fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/e-FcHmKj

Balancing scale, data, reach and measurement are key to combatting fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/eve9TPT3

Rethinking YouTube Ad Strategies 🎬 We don’t just manage; we create and convert. Our unique pay-for-performance model means we're as invested in your success as you are. Ever considered switching to a results-based approach?

Interoperability is real and we have made some major moves here to prove that. This strategic integration is creating material value for media owners and buyers already and we’re excited about the future opportunities that this lends itself to.

Successful media companies understand that unifying their advertising assets in an intelligent media platform is key to revolutionizing their business. From traditional linear to digital and OTT services, learn why you should be thinking about convergence now, and how a tailored approach is key to accelerating growth in today's dynamic media landscape. Read our latest article from Holly Rae, VP of Product Development to learn more! https://lnkd.in/et2j4H_m

Zee-Sony fallout doesn’t bother advertisers as long as we deliver the promised GRPs: Sujata Dwibedy According to Dwibedy, for advertisers seeking impactful properties and high GRPs, the potential combination of Sony and Zee would have been ideal. By Tasmayee Laha Roy #zee #sony #media #advertising #marketing https://lnkd.in/dGaVMQ2Y https://lnkd.in/dGaVMQ2Y