"Commerce, as we know, is not relegated to just the bottom of the funnel — and neither should #purchasedata, if you know how to use it," said Alex Vinci of Publicis Groupe. She joined Jeremy Bloom 🌞 and Adtech God for an episode of The AdTech Forum, part of Attain's 'Outcomes' series. Read our recap and watch the full episode here: https://lnkd.in/gcwW8SDc
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OhHello.io Founder | Marketecture Media Co-Founder | Startup Builder w/ Pre IPO & Post Fortune 250 Acquisition Experience | Mentor to many, Dad & Husband to few | Authentic connector & curious listener
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https://basis.com
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In this AdTech Unfiltered episode, podcast host Noor Naseer and #BasisTechnologies' Ian Trider navigate the complexities of supply path optimization and its importance in impactful programmatic media buying. Listen today and learn how it helps advertisers reach their target audiences, lower costs and fraud, and more: https://ow.ly/JMUh30sz8Hz #adtech #digitaladvertising
Examining the Supply Side - Basis Technologies
https://basis.com
To view or add a comment, sign in
OhHello.io Founder | Marketecture Media Co-Founder | Startup Builder w/ Pre IPO & Post Fortune 250 Acquisition Experience | Mentor to many, Dad & Husband to few | Authentic connector & curious listener
3wAlex Vinci was so good!!