Feel free to break out that vintage Old Navy flag tee this year! 🇺🇲 Attain data shows #GenZ has given it the stamp of approval, along with Old Navy's low prices and nostalgic vibes. https://lnkd.in/gZr6PhsG
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Social Media Strategist / Founder 5 million + views | TikTok + Instagram Content Creation | Clients featured in Broadsheet, the Daily Mail and the Australian | A modern approach to building a cult-like following
There are few marketing moments that get me as excited as the Superbowl and for good reason. As a modern day socials girly, the fact that these campaigns have such a monumental impact for brands is almost unbelievable for me (tiktok or gtfo) but it undoubtedly works. Why does it work? I'm sure the millions of people tuning in have something to do with it and this links back to the intention of ORGANIC socials 🤳 Organic socials are designed to get your brand SEEN. Not to PITCH to your audience. The aim with organic is to get as many relevant eyeballs on your page as possible, whether these eyeballs are watching a black n white promotion or not. Rihanna touched up her makeup during the Superbowl and generating 5.6m in earned media.....did she say "Hey I have a new lipstick shade head to Fenty.com to purchase"?? ABSOLUTELY NOT 😤 Whether you're about traditional marketing, organic socials or a lil bit of both. Theres a lot to be learned from the impact of the Superbowl but my favourite takeaway is always this: you do not have to be selling in order to sell #superbowl #superbowl2024 #superbowlmarketing #socialmedia
Fenty Eau de Parfum
fentybeauty.com
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Love can be in all shapes, sizes, and forms 💞 For Ayn Bernos, she celebrated her self-love era this past Valentines season by shopping for jewellries! With Mlhuillier Jewellers, finding that sparkle is easier whether on-shop or online 💎 #AynBernos #PAMily #PAM2024 #TalentsWithPurpose #PartnerWithPAM #brandmarketing #productmarketing #contentcreator #contentcreation
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Watch us in action as we use our die-cutting machine to create custom coasters for the US Military. It's a small token of our appreciation for their service and dedication. Stay tuned for more behind-the-scenes magic! 🎖️🍻 . . . #PPDandG #branding #marketing #advertising #businessbranding #Displays #MarketingIdeas #BrandingInspiration #CreativeMarketing #BrandStrategy
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It All Starts Somewhere https://lnkd.in/gtpS_mT3
LeBron James’ Recent Tunnel Outfits Reference an Important Part of His History
complex.com
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Kaetlyn Liddy for NBC News: Has the Stanley cup hype reached its peak? A stainless steel cup is proving surprisingly durable in the often erratic world of internet fads. It’s called the Stanley “Quencher,” and it checks in at 1 foot tall. Capable of holding 40 ounces of liquid, it’s been described as an “emotional support” water bottle by some, and a must-have by others. And although it first caught on as a trendy object during the pandemic, the cup has proved to be a surprisingly resilient cultural object, joining Pumpkin Spice Lattes and Ugg boots among the long-lasting hallmarks of Gen Z/millennial girl culture. Stanley, a company that had once been best known for making thermoses favored by blue-collar workers and campers, has stayed a favorite among younger people, topping many holiday wish lists. The hashtag #StanleyCup has amassed over 6.8 billion views on TikTok. According to figures shared with CNBC, Stanley’s annual sales for 2023 are projected to top $750 million. This week, the popularity of its cups reached new levels after the release of a special edition “Winter Pink” cup, sold exclusively at Target, spawned a frenzy online and people crowded stores across the U.S. in hopes of securing just one of the coveted tumblers. via @nbcnews
Has the Stanley cup hype reached its peak?
nbcnews.com
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Founder, Brand and Creative Strategist // If you can't out-spend the competition, you've got to out-brand them.
Working on an article about brands that market to moms (in honor of mother's day), and came across this moving piece of brand marketing from Bang & Olufsen from a few years ago - while the brand may not specifically be targeting moms per se, it resonated for me - as both a daughter and a parent. There's a tendency to label moms on the most obscure demographics or buying preferences (black SUV mom vs. white SUV mom, stay-at-home mom vs working-mom, boy mom vs. girl mom, etc). These generalizations about mothers are often grossly incorrect, and quite frankly pretty insulting. B&O dug deeper to find a value that their customers would align with - the importance of building memories from generation to generation - and just anchored the story with an example of a mom that could still easily appeal to a dad, or an adult without children. The brand isn't trying to put this mom into a stereotypical 'box' so much as just resonate with those who share the same valuel It is a great example of building a brand or a campaign for a mindset vs. a demo. What's a brand you've seen do a great job of marketing to moms/parents? #brandmarketing #bangandolufsen #mothersday #marketing https://lnkd.in/g5X_hQWh
Crafting Memories — Since 1925 | The Golden Collection | Bang & Olufsen
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🌟 Building Success, One Clip at a Time ✂️ Gordon Logan’s story proves that anything is possible with resilience and a robust values system. 💼 From military service to founding Sport Clips Haircuts, he’s shown us that setbacks are just setups for comebacks. “Persevere, hang in there, and get beyond those setbacks,” Gordon advises. 🚀 Let his journey inspire you to chase your dreams relentlessly. #SuccessStory #InspireOthers #Vetrepreneur
Solid Values System Makes Everyone Willing to Go Above and Beyond - Vetrepreneur
https://vetrepreneur.com
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Critics are pointing out the absurdity of the trend, as well as social media’s penchant for overcomplicating the simplest of things. Read here! #blueberrymilknails #trend #blueberry #milk #nails #socialmedia #trending
'Blueberry milk nails' and social media's tendency to overcomplicate everything - Springtide Magazine
https://springtidemag.com
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Celebrating the values fathers instill in us: integrity, passion, and perseverance. Happy Father's Day to all the amazing dads! . . . . . . . . . . . . . . . . . #fathersday #fathersday2024 #fathersdayspecial #fathers #fatherslove #IntuitiveInc #consultancy #consultancyagency #consultancysupport #consultancyservices #businessconsultancy #InfluencerMarketing #influencermarketing #ınfluencermarketing #influencermarketingtips #influencermarketingindia #influencermarketingagency #influencermarketingstrategy #experientialmarketing #experientialmarketingagency #retail #advertising #advertise #advertisment #advertisements #advertisingagency #advertisingphotography #advertiseyourbusiness #marketing #marketingtips #MarketingAgency #marketingstrategy #marketingadvice
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