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A great article from McKinsey & Company on the benefits of leveraging MDM to create a high quality and accurate data quality product. While #MDM is great for operational data, such as creating a central and unified view of customers, it still doesn't address the larger issue of connecting other data types and sources. Firms still need a solution for seamlessly connecting all data in order to truly power intelligence use cases. Read ADI's guide to understanding when and how to use MDM versus other data connectivity solutions: https://lnkd.in/exp3S6us ⬅️ #ADIPlatform #MasterDataManagement #EntityResolution #DataIntelligence #ConnectedData #DataConnectivity

MDM: The key to getting more from your data

MDM: The key to getting more from your data

mckinsey.com

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