Autumn Communications’ Post

#Walmart's acquisition of #Vizio is a data power play that creates a feedback loop that even Google and Amazon will envy. A nice time to be sitting on the sidelines with a treasure trove of cash as content owners address a shift in consumer viewing (by force or choice, depends on your POV). Meanwhile, brands contend with signal loss (e.g. 3p cookies, CTV). Netflix, The Walt Disney Company, Comcast and Apple are largely considered THE #mediatechnology power brokers. However, there are PLENTY of companies with inroads and resources to innovate and prepare for the new data/media economy, incl. Samsung Electronics, Target, Meta and T-Mobile. #streamingtv #CTV #ecommerce #adtech

🌎 Amazon and Walmart Leverage Gaming for Innovative Revenue Streams 🎮 Amazon is expanding into gaming-inspired movies and introducing ads on Prime Video, aiming to diversify and enrich its content offerings. 🛍️ Walmart collaborates with Unity, allowing creators to sell real items in games, enhancing interactive customer experiences. 💡 Both initiatives are strategic responses to consumer spending concerns, with innovative approaches to keep consumers engaged and open new revenue streams. 📉 Amidst rising inflation and economic uncertainty, these moves reflect a pivot towards more immersive and commercial digital experiences. #Amazon #Walmart #Innovation

The Metaverse in real life. Aka Storyliving. Aka, what Disney did so well for years (and still does). As someone who came from theatre, I welcome this opportunity. Adaptation is likely the most important skillset to meet today’s need for companies to engage viewers in meaningful and multiplatform experiences. Some of what is decribed in this article is still a little vague, but essentially giants like Netflix are realizing you can capitalize on your IP, by allowing audiences to enter into story worlds. While Disney is expanding into Fortnite, Netflix is coming to a mall near you! P.S. Imagine the product placement opportunities?! Fashion, you’re already in a mall! But fashion of your favorite character which you can then purchase - on the spot, maybe signed by an actor, maybe a limited edition. My dream would be a mall that gives a pop up space to independent creators. #SherwayGardens - what about that space where Nordstorm used to be? Netflix - would you consider giving a corner to indie artists who can ‘pilot’ new ideas? #storyliving #multiplatformstorytelling #Netflix #theatre

AI has revolutionized brand identities for giants like #CocaCola, #Netflix, #Amazon, #Spotify, and #Nike. What magic can it weave for your brand? ✨ #BrandTransformation #AIInBranding #CocaCola #Netflix #Amazon #Spotify #cocaco #Nike #BrandTransformation #AIInBranding #revvodigital #blogpost

#CustomerExperience by The Walt Disney Company Did you know Disney purposely places popcorn vending at the entrance to the park? When the park opens, the popcorn is already popping as guests walk past on their way into the park. How many buy popcorn at 8:30am? Very, very few. So, why does Disney do it? Smell They are using all of our senses to build the layers of a magical customer experience - like a beautiful tapestry. One thread may be nice, but the way you put it together makes something really wonderful and memorable. "The smell of popcorn communicates the "living movie" message of the park." Disney purposely uses all five of our senses #Sight, #Sound, #Smell, #Touch, and #Taste when designing customer experiences. Sound In ecommerce, many of us know the awful high-pitched beep a scanner makes when it successfully captures the code. It's done its job but it's not wonderful by any stretch of the imagination. In Hong Kong, Disney cast members (employees) use an RFID-based self-serve costume system. When the cast members scan costumes for check out the scanner makes a popping bubble sound to signal success. When checkout is complete, the system makes Tinker Bell's "magical jingle" sound to signal completion. I encourage you to think about how you could improve a customer experience using all 5 senses: sight, sound, smell, touch, and taste - both internal and external. Remember, It's not just what you say or what you do. It's about what they experience that determines if their experience is magical. Couldn't we all use a little magic in our day?

What can you learn about a great customer experience from a top brand like Disney? Queues are a fair and essential way to deal with the flow of customers. But not all queues are created equal. In this article, you’ll learn how Disney created the happiest queues on earth, and how you can apply Disney Parks' tips and tricks to your own queues—both on and offline. Link to article in comments.

More proof that media is moving from single point experiences you observe (book, show, movie) to multi-point worlds which invite you into the experience.

Exciting news from Netflix! They’re launching Netflix House, a unique venue where fans can immerse themselves in their favorite shows through interactive experiences, food, and live events. This move reflects a growing trend of blending digital and physical spaces to create unforgettable experiences. What’s even more exciting (for me at least) is that one is opening up right by my hometown in KOP! You know where you can find me once the doors open to this. None of this is surprising considering the recent explosion in alternative media. Everyone is exploring new ways to interact, tell stories, and learn. I do wonder if the future of tv shoes and movies feature you as the main character - active vs passive viewing. What I do find really interesting about this is Netflix’s desire to do this through permanent physical locations rather than distributing via partnerships (like the Van Gogh experience), a moving pop up, or through the millions of XR headsets (and other devices) on the market. Would you ever go to experience the Netflix House? #media #future #movies #netflix #immersive #xr #3d #story #interactive #tv

Phygital stores - where the physical space is waving with the digital experience - sound valuable no longer just for retail brands or pure online players. By opening physical stores Netflix aims to create a more tangible connection with current and future customers. Phygital is becoming a way for brands to attract new customers and prevent churn.