Netflix x AV Squad / The Union / Trailer Mark Wahlberg and Halle Berry star in THE UNION. Only on Netflix August 16. Thank you to Netflix!
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End of an era! On September 29, 2023, Netflix shipped its final DVD in the mail. As a film lover and an elder millennial, I'm proud to have played a small part in sharing story of the little red envelope. Six years ago, I was brought into marketing agency Fiddlehead® to serve the DVD Netflix marketing team, the incredible Vanessa Fiske and Annie Jung. During my next five years at the agency, we partnered on a number of projects I am particularly proud of, especially: 📀 DVD Nation (2017) - Micro-influencer program that rewarded DVD Netflix subscribers for evangelizing their passion for movies - ROI positive within 6 weeks post-launch - After two years —> 4x ROI with 200 micro-influencers across niche film verticals 🎥 Netflix’s 20th Anniversary campaign (2018) At Fiddlehead, our goal for the DVD Netflix 20th Anniversary campaign was to spark the same joy in long-time DVD Netflix customers that they feel every time a new DVD is delivered to their door. With a limited budget and quick turn around, Fiddlehead pitched “My First Red Envelope”—a nostalgic multi-channel campaign that celebrated the DVD Netflix service and its customers. This campaign would celebrate the humble origins of the Netflix brand while remaining personal and meaningful to the DVD Netflix audience, whose demographic was just as vast as DVD Netflix’s library. The campaign also needed to provide measurable results that would satisfy Netflix’s demanding metrics-driven culture. 🍿 DVD: A Love Story (youtu.be/IEkOKWXDLfI) - Six episode mini-documentary created in collaboration with DVD Netflix's other agency partner Chapter & Verse and my favorite video production agency, PURE CINEMA. This documentary showcased the origins of The Red Envelope, the stories told by DVD Netflix fanatics, and the inner workings of the company. ❤️ My First Red Envelope (youtu.be/Ak948zyfzUQ) The centerpiece of the campaign was My First Red Envelope, an integrated video series and campaign that revealed to long-time DVD Netflix subscribers their first DVD Netflix rental ever. As real customers open the iconic Red Envelope, we capture their surprise and delight at what they find within. In addition, we scaled this campaign to the current DVD Netflix customer base with a personalized email inviting them to (re)discover their first-ever DVD Netflix rental ever. While those little red envelopes may be gone, I'll always cherish my time collaborating with Netflix, meeting and getting to know Vanessa and Annie and the DVD Netflix community. I'm so lucky to have worked with them, and our incredible Fiddlehead team: designer Janice Baker, entertainment writer David Raether, editor Michelle Sanchez. An era, like the envelopes, that is now past but never forgotten. ❤️
After an amazing 25 years, this morning we shipped our final DVD. It’s the end of an era, but the DVD business built our foundation for the years to come. Thank you for loving our red envelopes, sharing countless movie nights with us at home, and being part of our final season.
Long Live the Red Envelope Era | Farewell to DVDs | Netflix
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Back Office Guru for Creative Businesses | CEO of Cloud 9 Virtual Solutions | 🎤 Book a free strategy call ⬇️
Netflix Is Mailing Out Its Last DVD Today. Hard to believe, right? Netflix started as a DVD-by-mail business and had 40 million subscribers at its peak in that model. They transitioned into streaming and look where they are today. So why should busy business owners care? 🤔 Because it's a powerful lesson in Operations, Processes, and Systems. Netflix didn't just have a tool (the DVD mailing system). They had a system – an ability to pivot, to look at long-term strategies, to anticipate change, and then to build an entirely new operational model based around streaming. The take-away? A tool is just a tool. What you need is a system that enables you to grow, adapt, and scale. Your operations, your systems, and your processes are what transform your business from an exhausting daily grind into a smoothly operating machine that gives you freedom. So, are you running your business like a Blockbuster, or are you ready to be the next Netflix? Let's chat about how you can build systems that create freedom. #Netflix #BusinessOperations #BusinessGrowth #Entrepreneur Feel free to share your thoughts! Would love to hear how you're systemizing your operations.
After an amazing 25 years, this morning we shipped our final DVD. It’s the end of an era, but the DVD business built our foundation for the years to come. Thank you for loving our red envelopes, sharing countless movie nights with us at home, and being part of our final season.
Long Live the Red Envelope Era | Farewell to DVDs | Netflix
https://www.youtube.com/
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Senior Growth Manager @ One Day Agency | Activating brands with engaging, cross-channel campaigns and exciting experiences
I absolutely love this "Farewell to DVD's" campaign creative by Netflix! Nostalgic, emotive AV led marketing campaigns are dominating our screens. The inclination to find solace in memories is a deeply ingrained human trait that has persisted for years. This yearning for the past is proving to be a powerful source of inspiration for marketing efforts. Recently, Pepsi introduced its new logo, featuring the return of lettering within the iconic Pepsi globe, reminiscent of the 1980s. This movement has also spilled into the entertainment world, with the likes of Stranger Things, Daisy Jones and The Six and Barbie. What is driving this surge of nostalgia? Given the current global circumstances, including major public health challenges such as COVID, economic instability, geopolitical tensions, climate concerns,, it is hardly surprising that people yearn for simpler times. In today's landscape, marketing campaigns frequently tap into a sense of déjà vu, incorporating nostalgic elements from past decades into contemporary brand identities. Interestingly, there is scientific backing for the need and want to reminisce about the past during times of uncertainty. Major life disruptions or significant events often serve as catalysts for nostalgic behaviour. #strategy #adcampaigns #marketing #technology #businessintelligence #creativity #audiovisual
After an amazing 25 years, this morning we shipped our final DVD. It’s the end of an era, but the DVD business built our foundation for the years to come. Thank you for loving our red envelopes, sharing countless movie nights with us at home, and being part of our final season.
Long Live the Red Envelope Era | Farewell to DVDs | Netflix
https://www.youtube.com/
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I always envision the most positive way, but I've never seen anything play out that way. Yet, if anyone can do it, it's Hollywood. We embrace change. I'm an interdisciplinarian and I can see it from the producer's side, the actors, the writer's side, and the director's side, and the storyboardist's side. I just used some current AI that I have access to. I see that Studios MUST take advantage of AI. For $20 a month I saved $50,000. This will eliminate steady jobs for most of Us. HOWEVER, I agree with Mr. Coppola, it's possible that we can CREATE this second Golden Age, IF we do what they did then. Everyone goes indie. We make the movies, we sell them to the Studios or another distributor, and they wind-up distributed somewhere out there. We roll the dice and hope for a big score, and so do the Studios. I think with AI that Universal Income Benefits (UIB) MUST now exist. I have NEVER seen a person graduating high school that didn't believe they could do great things, and they could, they could have, so positively, if they were just enabled to. $12,000 bucks a year WILL do it. Then no one walks into that brick wall that low-income families run into. No one is FORCED to give-up because of a nothing income. What if no hope was ever lost? Realtors are still going to try and take all of it. That's why there's a skid row in West Hollywood. Who to me are just campers, hikers, most of them with broken hearts. BTW, Rent is the entire reason we left England. Our East Coast says, "This is the way life is," but on the West Coast we say, "But this is what Life can be."
“Do not doubt our resolve on this,” SAG-AFTRA president Fran Drescher tells Deadline today outside Netflix in L.A. for Day 1 of the #ActorsStrike
SAG-AFTRA President Fran Drescher on Day 1 of the Actors Strike
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AI ARTISTS NEED TO CHALLENGE HOLLYWOOD CINEMATIC WITH SERIOUS PRODUCTIONS. As AI artists, we must elevate our efforts and strive for excellence. Merely creating a few images using our favorite AI app won't suffice, as many other creatives can do the same. When presenting ideas to Hollywood (& The Top 50 of the A&E industry), it's crucial to approach the process professionally and thoroughly. While the initial pitch showed promise, it's essential to recognize that successful pitches to Hollywood require more than presenting ideas. Although it may have initially seemed like a joke, approach realizing your dreams with belief, purpose & determination to maximize your potential. Instead of expending energy on creating a beautiful pictorial, it's essential to infuse belief and action. Toward that clear goal, Consider showcasing a 3-minute copyrighted trailer or explore placing it on the blockchain. This approach may resonate with potential buyers. Always remember to act with a clear purpose. Industry discussions indicate a skepticism and an attitude of "wait and see," like Warren Buffet, who currently sits on $295 Billion invested in gold instead of stocks (I just heard he is waiting for prices to drop). Hollywood and the Top 50 Studios in the world demand AI creators to deliver captivating cinematic experiences for a Festival Hit or a Blockbuster that is creative and achieves financial success. Hollywood and Top 50 Film Studios rely heavily on acquiring and producing cost-effective series from regions like Canada, Asia, and Eastern Europe, where studio time and content creation come at a lower cost (with 40% tax incentive for AI or CGI, 30% for other) This economic strategy enables studios to procure fictional content for as little as USD $3 million per hour of programming, occasionally up to USD $5 million. These values are based on market studies from 2022, with an inflation factor and a potential increase of these values by approximately 30 percent by 2024. Consequently, there may be a noticeable decline in original content production within Hollywood, with sporadic blockbuster productions aimed at retaining subscribers occurring at most once a month for each significant studio. Two years in a row now, at many film markets like Cannes and NY or Hollywood and Paris, the buyers were not excited by big, expensive Hollywood-style projects. Most buying is focused on reality shows and documentaries where they get the best bang for their buck. Honestly, I don't think the industry knows where they are going. So, everyone is at a standstill, waiting to see what happens. To address these shifts and get attention from major media, AI artists and filmmakers must level up by creating content of Blockbuster proportion that captivates audiences at a low cost using AI, Web3 & their creativity. #AI #AIFilms #AIContent #CreativeEconomy #Creative Garrett Thierry, M.B.A. Greg Mitchell Rick Lemmons New York University UCLA Reuven Cohen Alisée de Tonnac
Here you go Netflix, your next sci-fi show --sref 473561859 // MechaForest Midjourney Styles + Magnific
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Really learning a lot of new stuff about topics that have been well covered in the past.
Please tune in tomorrow to Netflix, which premieres my latest project, a nine-part documentary series that is every bit as much urgent current affairs as it is historical. A privilege to again work with director Brian Knappenberger, and an incredible team of EPs, producers, editors, and researchers.
Turning Point: The Bomb and the Cold War | Official Trailer | Netflix
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Netflix finally shares viewership stats on its shows and movies from their 250Million+ subscribers. Based on this data, I have watched all shows on T10 and all movies on T10! While on the surface it looks like transparency, no doubt, this is one step further into optimizing Ad spend $'s. #advertisingstrategy #hours #transparency https://lnkd.in/g5wiJWnz
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Netflix released their "What We Watched" report. Highlighting the most watched shows/movies on the app. While this was an outcome of the WGA strike negotiations, us marketing and media nerds can use this data to understand the types of content that people are interested in to better communicate our brands' & clients' to audiences across the board. For instance, while The Night Agent is a pretty standard popcorn fare targeted at mass audience, shows like The Glory, Physical: 100, and Crash Course in Romance continue the success of Korean cinema and television, and we must consider how they will influence every day culture in the U.S. The success of childrens' shows, continue to prove that parents are hungry for quality, safe content for their kids. And the relative success of shows like Gilmore Girls, show us that nostalgia is very much a driving factor of consumer interests. It's worth diving into. It's a real-time look at people's interests. #netflix #viewing #habits #marketing #brand #trends https://lnkd.in/g36mhVAS
What We Watched: A Netflix Engagement Report
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Editor/Writer at Shapes and Forms
2wNice cut! It really bounces.