AWWG’s Post

I really can't see a sustainable business model for Burton. With a 50% drop in sales to £16.6m and losses of £1.8m, I don't know where their growth is going to come from. They've implemented a marketplace model, with over 10,000 menswear items for sale, of which around 750 are Burton branded. Of these, around half are suits (trousers, jackets, waistcoats etc.). Suits.....Notoriously difficult to get sizing right when buying on line and expensive from a supply chain perspective. Competition is hot in this area too, ASOS, Boohoo et al at the value and more youthful end of the market; Next, M&S, Frasers and others on the next price rung and having the benefit of physical stores to try suits on and easier for returns. And with everything else on the marketplace available in pretty much every other marketplace, why would a customer go to the Burton website? Yes it's cheap (the website is massively discounted at the moment). Yes, there's a lot of product. But there are better know, more established marketplaces out there and better places to So Burton may live on as a brand of suits sitting on other platforms, but I can't see a route to profitability as a standalone marketplace with such average own-label product.

Rosie Middleton, head of ecommerce and brand at womenswear etailer DANCING LEOPARD CLOTHING LIMITED, picked up the Rising Star accolade at the Drapers Independents Awards 2022. Ahead of this year's event on 21 September, Middleton tells Drapers how the business has innovated both product and operations to stay ahead. Read more below. #independents #ecommerce #womenswear #indieretail #etail #comment #retailnews

Check out the latest video on MKC Youtube's: INTRODUCING THE JOSH SMITH APPAREL COLLECTION

Check out the latest article from Retail & Leisure International where they interviewed our CEO, Drew Green, to discuss how INDOCHINO has become the largest exclusive made to measure apparel company. Read the full article here at https://lnkd.in/gXAiZKN8

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Interesting read.

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Apparel Group signs multi-brand agreement with Marquee Brands to bring five brands managed by the US-based company to #India and #GCC. The five brands include #BCBG, #BenSherman, #BrunoMagli, #Surlatable and #MarthaStewart. Click the link to know more Heath Golden | Neeraj Teckchandani #luxurylifestyle #brands #licensing #retail #retailindustry #retailbrands #tieup #retailnews #IndiaRetailing #retailupdate #newsupdates #newsupdate

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𝐒𝐮𝐩𝐞𝐫𝐝𝐫𝐲 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 𝐚𝐧𝐝 𝐔𝐒 𝐛𝐫𝐚𝐧𝐝 𝐫𝐢𝐠𝐡𝐭𝐬? Fashion retailer Superdry is considering the sale of its brand rights in the US and Middle East as it looks to boost its liquidity. The move comes as founder and chief executive Julian Dunkerton continues to seek additional finance to boost the company’s balance sheet after it issued another profit warning last week. Talks to offload the brand’s rights in the US and Middle East follows the £40m sale of its intellectual property assets in India, Sri Lanka and Bangladesh to India’s biggest retailer Reliance Brands Holding. Superdry sold its brand rights in South Korea, China and other parts of Asia for £40.7m back in March to South Korea’s Cowell Fashion Company. Sources said discussions about the retailer’s assets in the Middle East were more advanced compared to the US after the interest of one bidder started to wane. Click on the link below to read full story: https://lnkd.in/gPjPPdEb Superdry Sourcing Consultants Association Garment Show of India Apparel Fashion Forum (AFF) #brand #superdry #clothing #retail #news #trade #clothing #business