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Roblox Is Going To Let Developers Offer Subscriptions In Their Experiences: Roblox is offering developers another way to earn money by allowing them to offer subscriptions within their experiences, according to a blog post published Tuesday. The Verge reports: Roblox already offers developers a lot of ways to monetize their experiences, including the ability to sell virtual items in an experience or on the Roblox marketplace, offering in-experience passes to certain content and gating experiences behind paid access. However, those examples are all one-time fees, and Roblox argues that subscriptions would offer a way for developers to "establish a recurring economic relationship with their users and potentially increase the predictability of their earnings." (Other monetization options include subscriptions to private servers, engagement-based payouts, and slotting in Roblox's "Immersive Ads.") Subscriptions would also give Roblox another thing it can point to as a reason to develop for its metaverse platform instead of others. Epic Games' new system for Fortnite, for example, rewards creators based on factors like how long people play their experiences but doesn't allow creators to directly sell virtual goods or subscriptions inside those experiences. Developers looking for more flexibility in how they monetize might choose Roblox instead. Read more of this story at Slashdot.

Roblox today boasts more than 70 million daily active users. To put it in to perspective, that’s just larger than Thailand’s population. During the first 9 months of 2023, creators booked over $839m in sales. On track to top $1 billion for the entire year. Whilst for many Roblox is seen as a place for children, the main demographic leans towards 17-24 year olds, hitting that crucial teen to young adult demographic. The experiences are wide and varied, offering something for everyone, including many branded experiences. Would you say Roblox is a video game, a metaverse or something else? https://lnkd.in/epA2kQ3a

It just became WAY easier for brands to reach Roblox players. After several months in private beta, Roblox video ads are now available to brands. Previously, the most common ways for brands to activate on Roblox involved building on the platform: - creating a custom experience - designing UGC wearable items - integrating into an existing game But now with video ads, brands can simply get their message in front of Roblox players directly in Roblox games. A lot of brands and media buyers have existing budgets allocated for video ads, but that's not the case with creating a custom game or UGC. By aligning its new ad product with where the market already spends a ton of money, Roblox is taking a huge step forward in terms of making it easy for brands to join their ecosystem. Want to learn more about Roblox and brands? Follow me Stephen Dypiangco, MFA on LinkedIn Sign up for my Roblox + Brands newsletter: https://lnkd.in/gHTSeePQ #roblox

🤩 Roblox Is the Future of Socialization 🤩 📈 Earlier this month, Roblox Corporation announced their full year 2023 financial results. Here are some of the highlights: 🟩 Revenue - $2,799.3 mil (+26% Year-over-Year; YoY) 🟦 Bookings - $3,520.8 mil (+23% YoY) 🟧 Net cash provided by operating activities - $458.2 mil (+24% YoY) 🟥 Daily Active Users; DAUs - 68.4 mil (+22% YoY) 🟪 Average monthly unique payers - 14.5 mil (+17% YoY) 🟨 Average bookings per monthly unique payer - $81.05 (+4% YoY) 🟫 Hours engaged - 60.0 bil (+22% YoY) Congrats to Roblox! 🥳 60 BILLION HOURS ENGAGED is an INSANE number to quantify. Here’s to 1 billion DAUs!!! 🎉 To sum up, Roblox is financially doing well. 👍 As Founder and CEO of Roblox, David Baszucki, explained, “We enter 2024 with even more conviction of being able to achieve our long-term goal of attracting over 1 billion daily active users”. However, I’m more interested in a stat revealed at last September’s Roblox Developers Conference; Between April and June 2023, 65.5 million users spent an average of 2.3 hours every day on Roblox.🙀 2.3 hours…that’s an average of 16.1 hours a week?!?! 🤯 So what’s their secret? Why are users continuing to spend time on their platform? 🤔 According to Baszucki, “We continue to benefit from the strong network effects in content, social connection, and communication, as well as our investments in immersive experiences, advertising, and AI” Roblox Corporation has been investing A LOT of resources into evolving Roblox beyond an online game platform. The modern Roblox is a social Metaverse platform, where users can play, learn, connect with others, and more! 😎 They elevate their immersive environments by putting emphasis on community building, through: 🟣 Continually building out their development tools to support increasingly personalized and expressive avatars 🟡 Making Roblox more accessible to global audiences via Meta Quest and PlayStation 🟢 Supporting the development of User Generated Content in their Creator Economy  🔵 Introducing more engaging types of ads; ‘immersive ads’ and ‘video ads’ 🟠 Appealing to all age groups, including those 17 and older Making Roblox more accessible to individual users, groups, and advertisers is a great way to promote Roblox as a social Metaverse platform, especially since Gen Z and 𝛂 are spending an increasing amount of time in the Metaverse. ✅ Roblox is truly the social 👑 But that’s not all…Check back Monday to read Part Two, where I detail how Roblox is utilize groundbreaking technologies to leverage their platform. 😆 😊 Check out the sources in the comments 😊 Do you play Roblox? What’s your favorite Roblox game? Comment below👇 #roblox #metaverse #metaversemarketing #socialization #advertising 

🚨Roblox algorithm unveiled🚨 Roblox just revealed additional details on the home recommendations and multi-stage algorithm for game discovery.  This is a massive piece of insight into how games are driving players into their experiences.  With 90% of players finding experiences based on the multi-stage algorithm. 🚀 The system is currently servicing more than 7.5B impressions per day! 🔥 A few key pillars were outlined by the team: 📈Engagement - “includes multiple dimensions about how people spend their time, such as depth (play through rate), length and frequency (session length and frequency), stickiness (retention), socialness (friend inviting and co-experiencing) and in the future degree of joy (user satisfaction such as thumbs up rate).” 💸Monetization - “focuses on whether users are getting enough value so that they want to spend money to further improve their experience (payer conversion) and how much they are willing to spend (revenue per paying user)” ⛑️Ecosystem health - “ensures we are building a vibrant multi-sided marketplace. We want to give every great creation the chance of succeeding, help new creations find an audience, and reward creations that bring new users to the platform as well as existing creations that are continuing investment with updates, events, and more.” Where does Barrier Four fit in? 📖Storytelling - The core pillars outlined by Roblox all speak to storytelling and freshness.  An experience that has strong game branding and storytelling will connect with players, build a bond and in turn improve experience engagement and monetization.  If you are able to manage expectations of players throughout their journey, keeping them informed, excited and connected to your IP, you win!  Looking to level-up your experience, drop us a line. Full Article - https://lnkd.in/ge4GNUTW #roblox #metaverse #gamingnews

Roblox is looking as strong as ever. Here are 4 keys for continued growth in 2024 and beyond: Quick recap on the scale of this platform: • 70 million daily active users    • Revenue is up almost 40% year-over-year    • If a country, it would be the ≈155th largest economy    • Currently doing 5.3 billion engagement hours/month (with a 20% annual growth rate) 𝗧𝗵𝗲𝘀𝗲 𝟰 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗱𝗿𝗶𝘃𝗲𝗿𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺'𝘀 𝗳𝘂𝘁𝘂𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵: 🌎 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗴𝗲𝗼 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 US/Canada still make up a significant part of bookings (lots of ground to cover in Europe and Asia) 🙋♀️ 𝗨𝘀𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 Roblox is putting a lot into 17+ experiences. Retaining users as they age is key to compound user growth. Older users also monetize better. 🎁 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹/𝗼𝗳𝗳-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 Import/export is a major growth lever for any economy. If Roblox can become an immersive online hub for commerce, it will become significantly bigger. This will also naturally drive a bigger ad economy on the platform. 💬 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 It's not a game. It's a high-fidelity social network. Adding more features to enable users to build and maintain a social connections is a key retention mechanic. What will be most important for Roblox to continue its growth?

Roblox's Focus on Advertising Revenue: ⏳Roblox aims to increase advertising revenue by offering portal ads and sponsored placements to brands. 🪂Brands seeking to reach players must pay for traffic to ensure visibility and engagement on the platform. My Advice for Brands Operating on Roblox 👾Maximize reach by investing in robust gameplay comparable to top experiences on Roblox. 🎯Alternatively, come prepared with substantial paid marketing budgets to guarantee successful player acquisition. Latest stats on Alo Yoga and Barbie's Success 🏋️Alo Yoga and Barbie demonstrate the potential for successful brand engagement on Roblox surpassing 100 million lifetime visits each. Bravo Alo Yoga Here are top branded games on Roblox The GenX Media #branded #experience #strategy #genz

As we all know, gaming is a massive industry (~USD 300+ billion annually, roughly equivalent to the global luxury goods market size), and only growing larger every year at a CAGR of 10+%, driven by gaming getting more and more intertwined with the lives of the younger generations. One of the hottest topics in the industry is UGC (or user-generated content) also known as modding, in the sense that gamers (or the "creators") can build custom gaming experiences or maps, and be able to monetize from it. For instance, Roblox the kids' favorite game pays out over a quarter of their annual USD 2b revenue to creators every year. In fact, my 13-year-old brother is a creator himself, playing and modding on Roblox with his friends every day after school (much to the disapproval of mom). One of Roblox's competitors, Fortnite, started doing creator royalties via UEFN earlier this year and one-upping Roblox by dangling a 40% rev-share carrot - Avium is working towards securing a slice of this, leveraging on our network of gaming influencers and also our understanding of how to attract and retain gamers in the Asian market. To be sure, "modding" or community creation within games is nothing new and has been around since 3-4 decades ago, and many household game titles were originally just humble mods, such as Counter-Strike, PUBG, and DOTA. What is different with modding or UGC this time around is: 1) The sheer amount of money being shared with creators for incentivization - it is now a multi-billion-dollar industry itself, 2) Modding has turned from a hobby to a potentially lucrative career (many creators earn millions annually) giving rise to an abundance of talents and modding studios, 3) The infrastructure built by game developers to support creators resulting in lower technical barriers to modding, and 4) Social media and gaming influencers greatly enabled the viral spread and success of mods. Game developers understand that UGC and modding can greatly extend the lifespan of their game titles (like Esports), which is the #1 problem of all games, hence we are expecting to see more UGC-friendly games in the coming years. And perhaps my tiger mom would be more supportive of my brother's modding hobby after reading this 😐

Fortnite and Roblox are embarking on a competitive journey that will have an impact across all of entertainment: What’s at stake? 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗲𝗺𝗶𝗲𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. The winner will be the one that checks all the boxes: • Continue to attract new cohorts of young users • Successfully retains users as they age • Attract and retain the best creators to keep the content funnel strong • Expand the virtual economy over time The benefits of winning: - A coveted destination for brands to seek the attention of their customers - A cultural melting pot that will create affection for new stories and characters - Becoming the fertile grounds for entirely new entertainment IPs and lifestyle brands to sprout - Expanding formats and types of experiences on-platform to capture even more attention All of which can and will be monetized. One of these companies will eventually reach the same scale as previous “internet homepage” companies (Google and Facebook/Meta).

🚀 Ever wondered why getting 14 million+ visits to your Roblox game might seem like bad news? Well, guess what? It's not! ✨ 🎮 As predicted by Stephen Dypiangco, Roblox's monthly visitors have taken a dip as gamers head back to school. But here's the twist: it's not all doom and gloom for brands activating on Roblox! 🦔 This month, Sonic Speed Simulator received over 14 million visits, making it the most visited branded game of the month. Last month, Sonic scored a whopping 18 million + visits! 🎉🕹️ Since its creation in March 2022, it has garnered a jaw-dropping total of 828.0 million visits. 👾 So, it's natural to wonder: What kind of IRL or social media activation could provide these levels of engagement? 🤔 Yes, kids are back to school, and some brands may see fewer visits to their Roblox games. But these numbers are still mind-boggling when compared to other types of activations brands can pursue! Roblox is establishing itself as the go-to platform for brands, especially when it comes to tapping into their fans' identity and creating authentic, on-brand, and brand-safe experiences. Drop me a message if you're up for a chat about identity, avatars, brands, and games. Let's connect! 💬👾 References in the comments #Roblox #identiy #avatars #virtualinfluencers PS: very excited to meet Stephen this week in his Roblox + Brands NYC meeting!