Beachwaver Co.’s Post

🎉🛍️ Barbie goes Live Shopping! 🎉🛍️ 🌟 It's time to bring the magic of Barbie to the world of Live Shopping! 🎬💄 🎭🗣️ Now, let's draw parallels between Live Shopping and the iconic Barbie movie. In today's world, companies are like Barbies, striving for unattainable perfection. But the truth is, audiences crave authenticity and human connection. Just as the Barbie movie teaches valuable life lessons, Live Shopping allows you to inject genuine emotions and personality into your brand, making it relatable and accessible. 🎉💖 🌟💻 Embracing Live Shopping means being comfortable with the occasional "un-perfect" moments—a reflection of real life. Instead of scripted perfection, let spontaneity and human interaction shine through. That's where the magic happens! 💫🤗 🎉🎊 So, are you ready to ditch the facade of unattainable perfection? By infusing your website with a human touch and creating authentic connections you can build a loyal community that resonates with your brand on a deeper level. 🙌🤝 🎉🎶 "Come on Barbie, let's go party!" 🎶🎉 Embrace the spirit of Barbie's adventures, and let Live Shopping be your gateway to an engaging and rewarding shopping experience for your customers. Get creative, connect with your audience, and enjoy the magic of Live Shopping! 🛍️🎈 Check how amazing this event hosted by Cinepolis Corporativo was 👉 https://lnkd.in/d8EZEKZs #liveshopping #barbie #retail #cinema #authenticitymatters #humanconnection #retailinnovation #content #success #viralmarketing #engageyouraudience #videocommerce

Inspiring conversation this week as I joined Sarah Engel on the stage of Shoptalk! We discussed how to foster brand power, loyalty, and trust in the ever-changing consumer landscape. I was glad to share some insights on: - How we, The Estée Lauder Companies Inc., build loyalty across our portfolio of brands (heritage brands and more recent brands) by offering high-quality products and exceptional experiences tailored to consumes. It’s by maintaining consistency of messages and experiences across the different touchpoints, including retailers, that we create brand desirability and emotional connections that foster long-term loyalty. - The importance of adapting brand loyalty strategy to the brand’s unique identity and target audience is crucial for cultivating meaningful connections with the consumers. - How we have been leveraging word-of-mouth for more than 70 years, an amazing tool to build trust. It all started with our founder, Mrs. Estée Lauder. Decades before social media became mainstream, her oft-repeated mantra was “Telephone, Telegraph, Tell a Woman.” She believed that women who liked her products would spread the word. Today, user-generated content and influencer content are some of the highest deciding factors for beauty purchases. It’s important for brands to trust others to speak about them authentically - it is a two-way dialogue. - The beauty industry is constantly evolving, driven by trends, social media, and tech. It's crucial to leverage the power of consumer insights and data through surveys, feedback, social listening, and advanced technologies like Gen AI as these insights shape brand strategies, product development, and consumer engagement to deliver the right product at the right time. - Understanding cultural nuances is key, especially in a region like EMEA (Europe, Middle East, India & Africa). We strive to stay true to the brand’s unique equity and values and at the same time, embrace the diversity of the region by adapting to the local cultures and building this local relevancy. This is when the magic happens and create a strong emotional connection with consumers each and every market across the region. Thank you again for the great opportunity to join you, Sarah Engel on the stage and to the Shoptalkeurope teams for inviting me! #Shoptalkeurope #retail #shoptalk2024 #BrandLoyalty #ConsumerTrust #BeautyIndustry #TheEstéeLauderCompanies

#BlackFriday is just around the corner and the consumer excitement is real! How have you prepared your holiday marketing campaigns for this shopping extravaganza? If you had trouble planning these campaigns to specifically engage diverse Americans, our newly released cultural insights software solution, fluen.ci, can identify optimization opportunities to engage consumers for holiday-related campaigns and more in just minutes. You can transform your marketing strategy with instant access to the deepest, brand-specific, and actionable cultural insights—available in fluen.ci only. Engage your diverse consumers and drive immediate and lasting impact on your brand’s favorability, revenue growth, and success in our new solution today. #fluenci #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Sephora Tweens, Aging like milk, Aging out of the internet - what’s with all the age-related conversations people are having recently? Stylus answers this question in our report The Age Shift: How Consumers Feel about Aging. It would be easy to blame social media. But doing so overlooks significant cultural, social and consumer trends. People are living longer. They're delaying milestones. They're bombarded with generational marketing. As a result, turning 30 (or 20, 40, 50) can look wildly different depending on individual life choices. This dissolving consensus is the root of what we explore in our report. Stylus members can access the full report here: https://lnkd.in/e7C7zd8y

The Super Bowl is still on our minds. Not the game itself - we’re more interested in the brands that spent big bucks for in-game ads and those who took the route of clever consumer-driven campaigns.    Our Consumer Brands Practice and Performance + Intelligence teams did a deep dive using Brandgeist IQ (BGIQ), Allison’s proprietary AI-powered tool designed to measure cultural relevance. Turns out official ad meters aren’t always indicative of what resonates with consumers … and it is in fact possible for brands to move the needle without an expensive ad.    To learn more about BGIQ and see how your brand stacks up against its competitors, check out https://brandgeistiq.com.  

Ever felt like the beauty world moves at the speed of light? One blink, and we're onto the next trend, ingredient, or must-have product. It's a thrilling ride, and guess what? The magic ingredient to keeping up is embracing continuous improvement, always listening, adapting, and innovating to meet the ever-evolving desires of the audience. Listening with Heart: It all starts with tuning in—not just hearing, but really listening to what our community is saying. It's in these golden nuggets of feedback that the next big idea might just be hiding. Innovation, Meet Creativity: Think of your brand as a canvas. Each product, a stroke of paint; each campaign, a splash of color. Innovation is about mixing and matching, trying new techniques. It’s about crafting experiences that resonate, spark joy, and make everyone feel a bit more fabulous. Green is the New Black: With the planet as our runway, sustainability isn’t just a trend—it's a lifestyle. Integrating eco-friendly practices and ingredients speaks volumes to our tribe who loves the Earth as much as they love a good highlighter. Together, We Glow Stronger: Collaboration is like adding glitter to your favourite gloss—it just makes everything better. Teaming up with influencers, customers, and even other brands can spark innovations that light up the beauty scene in ways we never imagined. The Beauty of Iteration: Remember, perfection is a journey, not a destination. Launching a product is just chapter one of a beautiful story. Listen, learn, tweak, and sometimes, start from scratch. It’s this dance of iteration that keeps us relevant, relatable, and real. To all the beauty brands out there: let's embrace the beauty of leading the way, setting new standards, and building an enduring connection with your audience. Here’s to innovation, inspiration, and the infinite possibilities that lie ahead. #listenandlearn #ecochic #collaboratetoinnovate #beautyinnovation #embracethejourney #sustainablebusinesspractices

Don’t you love the serendipity of a “sudden organic resurgence” of an old, old product? (But doesn’t it make you wonder whether brands can be more proactive in bringing about these happy accidents?) Born in the 1980s, disposable cameras are having a new heyday driven by Gen Z, whose embrace of nostalgia was sparked by Stranger Things and other cultural zeitgeists. One of my favorite things to work on is helping venerable brands find new audiences. While a lot of the work is about testing new positioning to get traction with Gen Z or Millennial audience segments, it’s rare that we don’t also stumble on some big serendipitous finding that unlocks new customer targets. The best way to be happily surprised is to test new positioning with lots of segments. Which is another way of saying, YES, you can make serendipity happen! https://lnkd.in/eSY3meB4

Happy National Lipstick Day eve 💄 💋 By placing your product into consumers' online orders, you create the perfect trial environment. The excitement of a delivery is enhanced by the surprise and delight element of receiving a free sample to ensure an overwhelmingly positive brand experience. During a cost-of-living crisis, these gestures of generosity go a long way to instilling lasting brand loyalty. To find out how product sampling can work for your brand, contact team@relishagency.com #nationallipstickday #productsampling #consumerfeedback #data #insights

🎶 👀 👃 𝟳𝟱% 𝗼𝗳 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝘀𝗮𝘆 they are more likely to stay longer in a place of business if they’re enjoying the music, visuals, and scent. Consumers are looking for ways to make the time and money they spend more meaningful and memorable. Engaging all their senses from the moment they begin engaging with a brand can lock in loyalty and increase revenues. Sight, sound, smell, touch, and taste — see how retailers today are embracing sensory marketing: https://lnkd.in/etsMJVqh #RetailMarketing #RetailDesign #StoreDesign

Knowing whether people like your new pack is great. But it’s even more empowering to know exactly what they like (or don’t like) about it. Upsiide’s hottest new feature, Heatmaps, is perfect for achieving that goal. With our Heatmap question type, you can now: 🔥 Engage your respondents with mobile-first question types 🔥 Uncover the “why” in consumer preferences 🔥 Discover how your customers describe your product In our recent #BeautyAndWellness study, we asked Americans to share what they think about a real-world beauty package. Check out our latest blog to learn what they said: https://lnkd.in/gAXH6iUq