Beiersdorf’s Post

Beiersdorf Perú celebrated the second edition of the Care Beyond Skin Day in collaboration with the Asociación de las Bienaventuranzas, a home that takes in children, adolescents, young people and older adults in a situation of abandonment, with physical or psychiatric illnesses and/or special educational needs. We are proud of our ongoing commitment to contributing to society. Let's unite as one global team and outdo ourselves. Let's exceed expectations. Let’s create real impact.   During this day, various workshops were held, such as painting, dancing, jewelry and gardening, with the aim of sharing and spending quality time with the entire population of the shelter. In addition, maintenance work was carried out to improve the facilities of the home.   Spending Care Beyond Skin Day 2024 with our Beiersdorf colleagues was a fantastic experience! Together, we've shown that care at Beiersdorf goes beyond skin.   #CBSDay2024 #CBSDay #ProudToB #Sustainability #TogetherWeCare #CareBeyondSkin #Perú

🌟 Unlocking Potential Through Collaboration 🌟 This spring, we at Beiersdorf partnered with Accenture Song and the ReDI School of Digital Integration to open new doors for refugees in the creative and communications industry. The pilot course brought together 15 dedicated students, meeting twice a week in the evenings to develop their skills and craft pathways into the industry. Guided by expert trainers, these talented learners worked on a project for our brand NIVEA Hair, culminating in an innovative campaign pitch. The students' dedication and creativity were evident in their successful pitch presentation, showcasing their remarkable ideas and potential. This pilot not only demonstrated the incredible capabilities of our participants but also highlighted the power of collaboration and integration. Among our talented participants was Veronika Pluzhnikova, who shared: "Participating in the ReDi Creative Communication course was an outstanding experience for me. I learned a great deal about working in a creative field and had the opportunity to meet many talented professionals. This project was a valuable learning experience and helped boost my confidence in my abilities." We’re excited to expand this initiative to other ReDI schools and industry partners. By sharing our experiences and successes, we aim to create a broader impact, developing and attracting diverse talents to our team. 🌍✨ #Beiersdorf #AccentureSong #ReDISchool #CreativeIndustry #DiversityInTech #NIVEAHair #Innovation

🌈 Work where you are celebrated, not where you are tolerated 🌈 Last weekend, Beiersdorf had the incredible opportunity to participate in the Sticks & Stones Queer Career Fair in Berlin – Europe's largest job fair for the LGBTIQ+ community, we connected with a diverse group of over 3,000 visitors. Our session hosted by Sebastian Lehmann and Ann-Christin Stooß - Representing our Be You @Beiersdorf employee community - unpacked what inclusive leadership truly means and its profound impact on our work culture at Beiersdorf. Keeping it tangible, they shared actionable insights: 💡 Always start with yourself, explore your own values and how you personally relate to diversity and inclusion. 💡 Recognize the impact of your own words and actions on others, look beyond your own reality and expand your comfort zone. 💡 Challenge the status quo of existing systems and processes. Diversity and inclusion is not easy and it's not there to make everyone happy, but to create an equitable work environment with opportunities and chances for everyone to feel they belong and to contribute their full potential. At Beiersdorf, we believe that winning with our people means fostering an environment where everyone can thrive. Together, we are committed to championing a more inclusive society. #Beiersdorf #BeYou #ProudToB #CareBeyondSkin #WinWithCare #Diversity #Equality

We asked our employees: What does care mean to you? For Manuel Lua Reyes, Executive Driver of CAMEX's General Director, to take care means making a positive impact on people's lives and the environment. We at Beiersdorf agree and are convinced: Care is the action that drives us every day. Watch the video and learn more about Manuels journey in Mexico and his personal achievements while working at Beiersdorf. Because at Beiersdorf, Care Changes Everything. #Beiersdorf #CareChangesEverything #WhoCaresWeCare #ProudToB

🌈✨ In our commitment to raising awareness and fostering a more inclusive society, our employee community Be You @Beiersdorf recently held activation events at our Beiersdorf Campus! Be You members came together to start a discussion on and sensitize for important LGBTIQ+ topics – and, of course, enjoy something sweet. 🍦 Under the motto “Be Proud in Your Skin,” Be You works to educate on sexual orientation and gender identity. Recognizing that LGBTIQ+ individuals still face exclusion in many areas of life, Be You aims to create a safe environment where everyone can be their authentic selves. The Be You community is active not just in Hamburg, but globally, promoting diversity, equity and inclusion across many countries. During the event, Be You also provided the opportunity to sign up to join the upcoming CSD demonstration in Hamburg. For the third year in a row, we'll stand in solidarity with other associations and organizations, advocating for LGBTIQ+ rights. This year’s theme, "5 vor 12! Du & ich gegen Rechtsdruck," highlights our ambition to fostering a more equitable society. We are proudly participating in pride demonstrations not only in Hamburg but around the world. So, join us as we stand up for freedom, respect and equality around the globe. #Beiersdorf #ProudToB #BeYou #Pride #Diversity #Equality #BeProudInYourSkin #WeCareYourUniqueness

“If we don’t evolve, we go extinct” – These powerful words by our guest speaker Dan Ram perfectly capture the spirit of our global People Summit 2024. 💙 After 3 Days with 11 Sessions and 90+ Beiersdorfers joining we just wrapped up this incredible event at our Beiersdorf Campus in Hamburg. HR leaders from around the globe gathered to share, learn and connect! Highlights included: 🌟 A very insightful and emotional panel talk on #CriticalIllness at work and how we can better support each other. 🌍 Translating brand and consumer insights into actionable #HRstrategies. 💡 Exploring the next big steps in #EmployerBranding with a session joined by Marc Oliver Nissen and Céline Flores Willers. This People Summit was more than just an event; it was a unique opportunity to shape a future-fit organization while leveraging our unique Care culture. A massive thank you to all the incredible speakers, participants and colleagues who made this People Summit an unforgettable success! #Beiersdorf #PeopleSummit2024 #CareChangesEverything #ProudToB #WinWithCare