BAI Capital’s Post

The Future of Fitness: How AI Can Transform Your Gym?! At GroeFit, we've been at the forefront of applying artificial intelligence (AI) to the fitness and wellness industry. As an AI-first SaaS company, we've seen firsthand the incredible impact these technologies can have on gym operations, the member experience, and business growth. For gym owners and fitness strategy consultants, AI presents an incredible opportunity to optimize workflows, enhance the member journey, and drive results like never before. Here's how Groefit's AI-powered solutions can benefit your fitness business: Class Scheduling Recommendations: Our AI-powered platform "Classy" will analyze classroom data, suggest performance goals, and document workout history to generate hyper-customized workout plans and program recommendations to optimize your offerings. This level of customization helps with better member engagement and increases retention. Automated Marketing & Member Engagement: Our AI can automate personalized communications, social media content, and even lead nurturing to keep your gym top-of-mind and engaged with both prospective and existing members. Computer Vision for Safety & Insights: Groefit's AI-powered computer vision can monitor gym floors to ensure proper form and flag any safety concerns. It can also provide valuable data on member foot traffic, class attendance, and equipment usage. To learn more about how Groefit's AI solutions can benefit your fitness business, feel free to comment below or schedule a demo with our team. https://bit.ly/Classy-Demo

Today's fitness consumers expect more from their gyms. They want personalized, effective, and engaging workout experiences that drive real results. However, the fitness industry faces significant challenges. The industry retention rate for trainers is alarmingly low and many gyms struggle to standardize programming across their locations, leading to disconnected member experiences. Gyms have a unique opportunity to set the standard for programming both on the gym floor and in their app, reshaping how fitness enthusiasts engage with physical activity. This is where Funxtion steps in 👋 Our open digital fitness platform seamlessly integrates with your existing gym tech to boost member engagement. We’re accelerating digital transformation for the global health & fitness industry by providing off-the-shelf technology solutions that drive measurable impact for your health & fitness facilities. Our platform, SDKs and In-Gym Screens can all be white labelled and presented in your brand to deliver your own unique member experiences. Here's an example of how our SDK can be presented in your brand. It's a turnkey solution that can be implemented in a few days. If you're facing similar challenges I'd love to schedule a short call to walk you through how we're boosting member engagement for our existing customers' today.

Seeing how AI can provide real-world benefits to important business and user challenges is exciting. Groefit.io is a company focused on helping big-box gyms leverage AI and computer vision to help improve engagement and personalization leading to improved retention. For end users it allows them to get personalized attention and improved outcomes in a scalable way. AI-powered gyms - exciting concept!

Another Wodify and Athletech collab ✨ In Athletech's latest article, they dive into Wodify's Free Unlimited Tier- unparalleled access to Wodify's premier Customer Retention Platform at no cost to fitness business owners! It's not just about cutting costs but enhancing your fitness business. Wodify is on a mission to reshape the future of fitness! From predicting member cancellations with Wodify Retain to empowering instructors with Wodify Perform, our features go beyond expectations. Gamification, community-building, and industry-leading engagement make Wodify a pioneer in fitness software. Read the article now:

How artificial intelligence will disrupt the fitness industry: It won’t Soon, a number of industries will be disrupted by AI & robotic automation, what does that mean for fitness? AI can mine data for targeted marketing campaigns and AI will generate exercise programs but other than those uses, AI will have minimal impact on fitness. Scott Galloway the host of the Prof G & Pivot pods, speaks about the need for human interaction and connectivity - and that’s exactly what our industry provides and should double down on: direct human connection and amazing experiences based on physical activity. Very few other industries offer the same level of POSITIVE person-to-person as fitness, THAT is our value proposition. Could AI write workout programs? Sure, in fact if there are any app developers reading this, I have a few ideas for a killer app, but outside of structuring the variables of program design, there is no algorithm in this multiverse that can replace direct human connection for providing the motivation and guidance to exercise. Humans need humans to help them learn how to move and motivate them to move at intensity. That said, after attending IDEA Health & Fitness Association fitness education conference, we need to recognize that how we deliver fitness education has changed. One thing we need to stop saying is that “we’re back.” Back to what? Typically the biggest challenge in our industry is that we do things because, “that’s the way we’ve always done them,” and that is a loser’s thought process because winners are ALWAYS seeking ways to change and improve. Kai-zen is the principle of continuous improvement, we should ALWAYS be seeking opportunities to grow, evolve and, yes, change. It’s not at all clear what the future of fitness and, more specifically, fitness education looks like but one thing is for certain, it won’t be what it was and that is okay. There is AMAZING education content on the socials and THAT is where our members, instructors, trainers and future fitness professionals are going for their information so we have to accept that and learn to leverage it. A big opportunity is getting younger fit pros in our industry to recognize the value of attending live learning events; yes, it is possible to have a productive virtual learning experience but NOTHING beats the chance to connect, network and hang out with other professionals in your industry in 3D. We can take comfort in the fact that robots and algorithms will not replace humans in the gym, but we do have to recognize that it IS 2023 and we have changed and that is a good thing. Gyms, studios and boot camps are the places to come for positive human social interaction, I see a return to the 80s when health clubs had nightclubs in them. We will be the growth industry of the future, but we have to look for new opportunities to engage our members in more than just a workout. Agree? Disagree? Please share your thoughts &insights

Consumers are engaging with fitness content in new and exciting ways! According to a new Les Mills report (https://lnkd.in/gTyNTrwG): - 30% of gen Z are regularly using fitness facilities - 72% of regular exercisers are doing both gym and out of gym workouts - 44% of regular exercisers use paid fitness apps outside of the gym Fitness businesses need to meet their clients where they are whether that is in the gym, at home, at a local park, or in a national park. The modern fitness business needs: - An Omnichannel content distribution system (i.e. a web, mobile, and smart TV application) - A scalable way to handle private training when clients are scattered across the globe - A community-first online space for their students & clients to engage with one another - Insights into what their global community is resonating with or struggling with to inform content decisions & lessons - Some way to do the above without spending $300k+ and 6+ months to get a custom application made Lucky for them, all of this, and more, is provided by the swōl platform!

Fitness Industry 10+ years ago: - Limited Accessibility: Fitness facilities and expert guidance were primarily available to those who could afford gym memberships or personal trainers. - Lack of Personalization: One-size-fits-all approach dominated workout routines and nutrition plans, ignoring individual differences and preferences. - Inadequate Technology Integration: Fitness tracking and data analysis tools were limited, and those available lacked integrations. - Minimal Online Presence: Top fitness creators and virtual training options were pretty much limited to Youtube and DVDs. Fitness Industry today: - Increased Accessibility: More affordable fitness options have emerged, including budget-friendly gyms like Planet Fitness home workout apps like Sqwod, and private fitness spaces like Sqwod Pod, making it accessible to a wider demographic. - Personalization and Customization: Advanced algorithms and AI-driven platforms offer tailored workout and nutrition plans, considering factors such as goals, fitness level, and dietary preferences. IMO, Future and Freeletics are leading the charge. - Advanced Technology Integration: Wearable fitness devices and mobile apps allow individuals to track their activities, monitor health metrics, and receive real-time feedback for more effective workouts. @Rook is leading here. - Abundant Virtual and Online Resources: The rise of the fitness creator, influencers, and online communities has enabled people to engage in workouts and connect with fitness experts from anywhere. Guys like @danfounder are creating some of the best content on the internet on a consistent basis. I don’t care what anyone says—the fitness industry is changing for the better.

Whoop & Other Premium Fitness Bands - what is their actual value add? ⚽ I got a Whoop band 2 months ago. It’s a fitness wearable used by elite athletes: Olympians, and World Champions across all sports. Whoop itself is valued at $3.6B as of 2021, and invested in by VCs such as Softbank. 🎾 I used to pursue tennis professionally. I was ranked Top 10 in India and Top 200 globally in U-18’s. And when I stopped playing because of injury, it took me time to figure out how to approach fitness and keep active as an ex-athlete. When you’re pursuing sport professionally, you’re training 5-6 hours a day, 6 - 7 days a week. There’s no question of not training, unless you’re sick or injured. Skipping training because you’re tired is not an option. ⚾ I didn’t understand how to account for tiredness that comes from working. I’d train everyday, regardless of sleep / work strain. And that’s not sustainable. The first 2 years after I stopped playing, I ended up losing weight because of overtraining. 🏀 After using Whoop, in my opinion, the REAL value of fitness bands is not as a “tracker” for HR, or steps walked. It’s to understand yourself better, and for metrics such as % recovery, what contributes more / less to it and how much you can push yourself. 🏏 Whoop personalizes data by taking 2 weeks to calibrate metrics and the impact of activities. For ex: Some people depend more on sleep, so they HAVE to get 7-8 hours to operate efficiently. Others are sensitive to mealtimes;  if they sleep less, they’re okay, but if they don’t eat on time their recovery is impacted. I found that for me morning workouts are correlated to better recoveries as compared to evening workouts. 🏈 Another benefit of Whoop is that it tells me the total strain my body was under, (which is not limited to physical activity, you can be under strain even when you’re not training). It also analyzes my activity before sleep, and the sleep itself, to show % recovery and the day’s optimal strain. 🏑 Since I’ve been using the band, I’ve been able to use data to understand how much to push myself. A lot of us do this by “feel.” There have been times when I feel mentally exhausted, and don’t feel like training. But based on Whoop stats, I’m still within my strain threshold. So I’ve trained. And in some cases have ended up hitting a PB, vs not working out at all. 🏐 Fitness trackers need to transition to analytics. Apart from Whoop, there are others such as Oura (smart rings, valued at $2.5B in 2022), and Ultrahuman (smart rings and glucose monitoring patches). And the market is niche. A one time cost for the band will never work. Whoop has cracked this with a subscription model (~$30 / month) which others (Apple, Fitbit, Garmin) have also embraced. But if the premium subscription is worth the analytics is still a question. Check out my article on the global sports and the wearable market here: https://lnkd.in/g8NXcU8M

Check out this article on new tech in fitness. It's a short and concise read on new technical horizons inside and out of gyms. As someone who actively enjoys running and body building, I've witnessed firsthand the incredible transformation technology has brought to the fitness landscape. From personalized workout apps to advanced fitness trackers, the digital era has revolutionized the way we approach health and wellness. One of the most exciting developments is the rise of smart fitness equipment, seamlessly integrating with our workouts. Whether it's virtual reality cycling (thank you pelaton), AI-driven weightlifting analysis, or interactive home gyms, these innovations are taking our fitness journeys to the next level. The gym experience has become more dynamic and engaging, offering a perfect blend of tech and sweat. For runners like me, the intersection of technology and sport has been a game-changer. GPS tracking, smart shoes, and biofeedback devices not only enhance performance but also provide valuable insights for improvement. It's not just about breaking personal records; it's about understanding our bodies and optimizing every stride. Beyond personal gains, technology is fostering a global fitness community. Online platforms and social media connect like-minded individuals, creating a virtual space for motivation and support. Whether you're into weightlifting, running, or yoga, there's a digital community waiting to cheer you on. The future of sports looks incredibly promising. Wearable tech will continue to evolve, seamlessly integrating with our daily lives. Augmented reality might reshape how we experience fitness classes, bringing instructors and workouts into our homes like never before. The boundaries between physical and virtual fitness are blurring, opening up exciting possibilities for all athletes. #FitTechRevolution #Fitness #EasternData #RunnerLife #GymMotivation

Having some open-source statistics, I'm curious about real cases when personal trainers, coaches, gyms, and online platforms are ready to have their own CRMs and management systems. Sometimes, no logical explanation, but objectives and priorities. What are your metrics? #business #fitness #coaching #onlinepractice #themindstudios #softwaredevelopment #metrics