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White Stuff, originally founded to support a skiing hobby, evolved into a successful retail brand with over a hundred stores across the UK and Germany. Despite growth, its ecommerce platform struggled to meet modern demands, prompting a shift towards becoming a leader in apparel ecommerce. To enhance speed and flexibility, they worked with Apply Digital and switched to BigCommerce's headless architecture, integrating Amplience, Alokai (previously Vue Storefront), Constructor and others. This move led to significant gains: site speed improved, mobile performance soared, and conversion rates rose by 37%. Read the full story: https://lnkd.in/gJ885J7P

Matt Rosenthal

CEO at Mindcore Technologies | IT Services & Cybersecurity Helping Business Growth

2w

What an inspiring transformation story for White Stuff! It's impressive to see how they leveraged modern technology to overcome ecommerce challenges. Partnering with Apply Digital and adopting BigCommerce's headless architecture, along with integrating tools like Amplience and Constructor, clearly paid off. The improvements in site speed, mobile performance, and a remarkable 37% increase in conversion rates are testament to their forward-thinking approach. This case highlights the importance of agility and innovation in the retail sector.

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Erwin Siegel

Senior Account Executive | eCommerce Growth Consultant @ Bridgeline | Driving eCommerce Success

2w

Great looking BigCommerce site! Would recommend adding Visual Search and Concept Search functionality to ease the product discovery experience.

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