Bill Duggan’s Post

A reminder for all Marketeers on this side of the world.. ANA (an US advertiser body) did the analysis of some LARGE advertisers OWN data (who were using the biggest IVT vendors) and identified 36% of programmatic spends actually being genuine! Our “friendly” MRC certified IVT tools identified <1% in each case. If you are in same boat (or moat?? 😬) then reconsider WHY ANA is flagging all this but your IVT vendor isn’t? PS : when some IVT vendor tells you why MRC certification is important ask them about this report. mFilterIt

Programmatic's growth isn't stopping any time soon 🚀! The majority of advertisers are planning to increase their investment in programmatic advertising this year. Learn more in our just released 2024 State of Programmatic report: https://lnkd.in/dkBSBg4i #programmaticadvertising #digitaladvertising #insights

Programmatic advertising reigns supreme in the field of digital media. It offers advantages that were unthinkable just a decade ago. Furthermore, as new advertising technology emerges, it becomes increasingly sophisticated. Here are a few of the most significant benefits of programmatic advertising. #GluCompany #DigitalMarketing

This year promises significant changes. Discover the latest trends revolutionizing programmatic advertising. Stay ahead of the curve by understanding these emerging trends and how they can enhance your advertising strategies. Learn more: https://lnkd.in/gHi6Maws #UBIDEX #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTrends

In the third part of our series on the benefits of programmatic advertising, we’ll highlight the greater transparency and control that this approach offers to advertisers. Discover how enhanced visibility and granular control enable more effective management of advertising campaigns. Read more at: https://shorturl.at/mnCT3

This year promises significant changes. Discover the latest trends revolutionizing programmatic advertising. Stay ahead of the curve by understanding these emerging trends and how they can enhance your advertising strategies. Learn more: https://lnkd.in/dihsRFg6 #UBIDEX #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTrends

In my latest article for the Association of National Advertisers (ANA), I share how my experience as an air traffic controller has uniquely prepared me for the complexities of programmatic advertising. I would love to hear your thoughts on my insights: https://lnkd.in/eAywUuRd

Did you know that 70% of online programmatic advertising dollars don't end up where you think they do? That's right, they never reach an actual human. This revelation, backed by the Association of National Advertisers and PwC , has opened my eyes to the need for transparency within ad networks. If you're as concerned about where your advertising budget goes as I am, take a look at Bob Hoffman’s Inside The Black Box. It offers excellent insights into this massive industry problem. Here’s where you can read more: Inside The Black Box 👉 https://lnkd.in/g2UtMFgP

See what's in and out for programmatic advertising in 2024! Lean into these seven key programmatic advertising trends to make the most of your ad investment this year: https://ow.ly/97sg50QnrPT

See what's in and out for programmatic advertising in 2024 from out sponsors Basis Technologies. https://ow.ly/97sg50QnrPT