Bill Duggan’s Post

See what's in and out for programmatic advertising in 2024! Lean into these seven key programmatic advertising trends to make the most of your ad investment this year: https://ow.ly/97sg50QnrPT

See what's in and out for programmatic advertising in 2024 from out sponsors Basis Technologies. https://ow.ly/97sg50QnrPT

Programmatic advertising reigns supreme in the field of digital media. It offers advantages that were unthinkable just a decade ago. Furthermore, as new advertising technology emerges, it becomes increasingly sophisticated. Here are a few of the most significant benefits of programmatic advertising. #GluCompany #DigitalMarketing

See what's in and out for programmatic advertising in 2024! Lean into these seven key programmatic advertising trends to make the most of your ad investment this year: https://ow.ly/97sg50QnrPT

A reminder for all Marketeers on this side of the world.. ANA (an US advertiser body) did the analysis of some LARGE advertisers OWN data (who were using the biggest IVT vendors) and identified 36% of programmatic spends actually being genuine! Our “friendly” MRC certified IVT tools identified <1% in each case. If you are in same boat (or moat?? 😬) then reconsider WHY ANA is flagging all this but your IVT vendor isn’t? PS : when some IVT vendor tells you why MRC certification is important ask them about this report. mFilterIt

It's less than a week to go until our event 'Programmatic Advertising Demystified: Strategies for Effective Implementation' ➡ https://lnkd.in/gvykS5jR We will be joined by Dig & Dig’s VP and Head of Paid Media Desiree Dileso, to take a deep dive into some of the common myths around programmatic advertising. Check out some top tips from Desiree below 👇

When we hear the word “network”, we usually think of Television and networks like CBS or HGTV. For those of us in digital, we may think of something like the Google Ad Network. What most people do not realize is how much of advertising is reliant on ad networks. Ad networks streamline the process of media planning and buying, bringing down costs and increasing efficiencies. In this week’s blog we demonstrate how pervasive ad networks are and the value they provide to advertisers, in both traditional and digital advertising. Once you have read the blog please share one new thing you learned about ad networks. 

We sat down with Essio Floridi of Samsung Ads to talk about the convergence of FAST channels and programmatic advertising in LATAM. Read the full interview on our blog: https://lnkd.in/emqKb6s2

There are many intermediaries between bidder and impression in the programmatic ecosystem. Much like the telephone game 📞🎮, key data points about the impression that are important to buying decisions can be lost along the supply path. In this post, we talk about signal loss in programmatic advertising 📊📈: https://lnkd.in/d8ZXYwfF #ProgrammaticAdvertising #DigitalMarketing

Level up your programmatic game for 2024 and dig into these seven essential trends! Your pulse on key programmatic advertising trends is here: https://ow.ly/vRxA30szcPJ #Adtech #DigitalAdvertising #ProgrammaticAdertising