Bill Duggan’s Post

Loyalty marketing is set for massive growth, projected to hit $41.21 billion by 2032. However, this growth also brings heightened risk of fraud. To address this, Association of National Advertisers is collaborating with HUMAN to explore and mitigate loyalty program fraud. From understanding the types of fraud to implementing solutions like multi-factor authentication, we're committed to safeguarding these valuable programs. Discover more about our initiatives and insights from our recent panel at Cannes. #LoyaltyMarketing #FraudPrevention #CustomerData https://lnkd.in/d3UHN_zJ

As a chief marketing officer, you care about the effectiveness of your marketing campaigns. The entire user journey from your landing page to your onboarding is very critical and should be seamless. Otherwise, all that money spent on ads and emails is wasted. But does your security team allow you to prevent all those sign up checks and let every visitor in? They would if they know they can protect the product. And it's possible with a good "account fraud prevention" tool like CrossClassify.

Today’s #DailyPost is my weekly blog on #AdFraud. Improving your marketing campaign performance by identifying and eliminating invalid traffic can be a shocking experience. Yes, you may see a slight decrease in the number of leads when you first implement an ad fraud solution, but the increase in quality leads will more than makeup for the initial shortfall. Read more about how better leads can help protect your campaign and increase their performance here ➡️ https://bit.ly/3sqrtli

“We’re at this really interesting turning point... where you can now generate messages at an individual level,” our CEO, Amit J., tells Insider Intelligence. He recently sat down to discuss how Attentive's AI-powered SMS marketing drove record sales during Cyber Week. He explained how our capability to create messages that resonate personally with each consumer can enhance engagement and foster loyalty. Dive into the interview for a closer look at how Attentive AI is transforming digital marketing: https://bit.ly/3GCBvUp

Looking to increase the efficiency and effectiveness of your brand protection strategy, and learn more about how to integrate OSINT into your operations? Blackdot’s latest newsletter is all about brand protection. From tracing counterfeit goods, to screening for sanctions risk, to helping teams get the most out of OSINT, this update will help companies stay on top of brand protection best practices. If you’ve not signed up yet, don’t worry. Sign up before next week to get industry-specific, practical insights directly to your inbox: https://hubs.li/Q01YZmJg0 #OSINT #BrandProtection #Sanctions

Looking to increase the efficiency and effectiveness of your brand protection strategy, and learn more about how to integrate OSINT into your operations? Blackdot’s latest newsletter is all about brand protection. From tracing counterfeit goods, to screening for sanctions risk, to helping teams get the most out of OSINT, this update will help companies stay on top of brand protection best practices. If you’ve not signed up yet, don’t worry. Sign up before next week to get industry-specfic, practical insights directly to your inbox: https://hubs.li/Q01YZc3b0 #BrandProtection #Sanctions #OSINT

There are numerous types of fraud in digital marketing, which can harm a company's reputation and finances. Fortunately, there are methods for identifying and preventing these fraud tactics. Click the link below to learn more and stay informed about how to protect your business. 𝙄𝙩 𝙞𝙨 𝙗𝙚𝙩𝙩𝙚𝙧 𝙩𝙤 𝙥𝙧𝙚𝙫𝙚𝙣𝙩 𝙩𝙝𝙖𝙣 𝙩𝙤 𝙘𝙪𝙧𝙚. 𝘼𝙧𝙚 𝙮𝙤𝙪 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙞𝙙𝙚𝙣𝙩𝙞𝙛𝙮 𝙘𝙤𝙢𝙢𝙤𝙣 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙛𝙧𝙖𝙪𝙙 𝙩𝙖𝙘𝙩𝙞𝙘𝙨? 🔔 If you find the information useful, I'd like to invite you to connect and follow me. 📢 My posting focuses on Digital Marketing, Web Design, Email, and Website Security. ❓ If you have any questions, please send me a direct message. ✴ Please share your thoughts and feedback in the comment section below. 📨 Consider subscribing to the newsletter, which will deliver new article updates directly to your inbox. ✅ If you found the article informative, please consider sharing it. #swha #marketingdigital #marketingstrategy #marketingfraud #fraudprevention #fraud #scams #fraudtactic #marketing https://lnkd.in/gTy4pk2J

In response to the huge growth of spam emails in 2023 many of the main email platform providers have changed their policies. Campaign Monitor by Marigold say in their user help pages. “If you don't have proven permission to email the addresses on your mailing lists, you are sending spam.” They go on to give yes, no, or maybe answers to many different scenarios of data gathering. Spam or Phishing emails have grown exponentially, and look set to go on rising. CSRB wrote about the importance of respecting individual’s preferences when it comes to direct marketing. https://lnkd.in/eR-kRAfY #personaldata #dataprotection #gdpr #datasecurity #ico

I wanted to take a moment to shed light on a growing concern within the digital marketing industry – the presence of fake digital marketers and chain marketing scams. As professionals in this field, it's our responsibility to protect our community from falling victim to such fraudulent activities. What to Watch Out For: Get-Rich-Quick Promises: Beware of digital marketers who promise overnight success and guaranteed returns. Legitimate marketing efforts take time and effort. Lack of Credentials: A genuine digital marketer often has certifications and a proven track record. Ask for references and verify their qualifications. Chain Marketing Schemes: Pyramid schemes disguised as digital marketing opportunities can be enticing but lead to financial loss for most participants. No Transparency: Legitimate marketers are open about their strategies and results. If someone is secretive about their methods, it's a red flag. Research and Due Diligence: Always research the background and credibility of any digital marketer or company before entering into any business arrangement. How to Protect Yourself: Educate yourself about legitimate digital marketing practices and red flags associated with scams. Ask for recommendations within your professional network to find reputable marketers. Report suspicious activity and profiles to LinkedIn to help protect others. Let's work together to keep our community safe from fake digital marketers and chain marketing scams. If you have any concerns or questions about someone's legitimacy, feel free to reach out. Remember, knowledge is your best defense. #DigitalMarketing #ScamAwareness

Listen Up Dear marketers! Let's talk about the objections people face when making online purchases via social media, and how we might overcome them like digital superheroes! 💪🛍️ Objection 1: "Is this a SCAM?" We all know this objection is unavoidable in the online realm. So, to overcome this issue, marketers should focus on establishing credibility. Display customer testimonials and reviews, showcase any industry honors or qualifications, and engage in open conversation. You may eliminate scam concerns by establishing your authenticity and reliability . Objection 2: "Is it possible to TRY it before I BUY it?" Oh, the feeling of touch! Marketers can use interactive demos, virtual try-ons, or generous return policies to address this concern. Providing thorough product descriptions, excellent photos, and even video demonstrations can increase the trust of potential buyers by enabling them to imagine their purchase. Objection 3: "What if it DOESN'T FIT my NEEDs?” Here, personalization comes to the rescue. Marketers can address this objection by highlighting product features and benefits that cater to different preferences or needs. Offer flexible options, such as size variations, adjustable settings, or personalized recommendations. By showcasing versatility and adaptability, you'll convince those doubtful customers. Objection 4: "What about SECURITY and PRIVACY ?" Truthfully, safety comes first. However, marketers can conquer this objection by demonstrating dedication to data privacy and secure transactions. Display trust badges, SSL certificates, and clearly express your privacy policy. Assure clients that their personal information is handled with care, and consider using secure payment methods or encryption technologies. Objection 5: "What IF I DON'T LIKE it?" . Fellow marketers, do not be tensed. Emphasize how easy it is for customers to return items and receive refunds, and emphasize that this is your first concern. Give customers precise information on how to start returns, provide free return shipping, and answer any questions or concerns they may have right away. Your dedication to making sure customers are happy will allay any fears they may have about making a purchase. So, fellow marketers, arm yourselves with these objection-overcoming strategies! Build trust, give virtual experiences, allow for personalization, emphasize security, and prioritize customers Satisfaction . Addressing these obstacles front on will allow you to realize social media's full potential as a thriving marketplace. Follow me Emmanuel Abbey Abbey for more valuable pointers and please kindly repost if you find this helpful. #marketing #digitalmarketing #socialmediamarketers #onlinemarketers