Bleacher Report’s Post

The NBA's in-season tournament marks an exciting innovation in sports. And I know it’s super entertaining. But you know me…lol Always fresh on my mind is how these players are affected longterm. As we step into this new era, our focus must remain steadfast on the athletes - the true champions of the game. The NFL’s season structure has shifted quite a bit since I played. Adding games, playing on Fridays, etc. But this isn't just about the thrill of the game, tv rights, or viewership stats. It's about how these changes enrich the lives of the athletes, influencing their well-being, growth, and career paths. The success of this tournament should be measured by its positive impact on the athletes' physical and mental health, and their professional development...In my humble opinion 😌 That being said, I know its a business. So its important to strike the right balance between fans and athletes. 🏆 Let’s discuss - as this new era continues to unfold, what are your thoughts on ensuring it benefits the athletes holistically? How can we ensure that such sports transformations always prioritize the players' well-being and career growth? #NBA #AthleteWellness #SportsInnovation #CareerDevelopment

Kudos to Fox Sports for Tailoring Communication to Their Audience!! I’ve noticed some football fans making fun of Fox Sports for how they announced a player had a red card during the Euro 2024 match. Instead of using the traditional red card symbol, they displayed "10 players." This message is actually tailored for viewers in North America who are new to watching football. In a tournament as prominent as Euro 2024, many novice or non-football fans might tune in to enjoy the games. Fox Sports recognized that not everyone is familiar with the red card concept. By saying "10 players," they made the situation clear to their audience. If I were watching hockey or the NFL for the first time, I wouldn’t understand some of the sport-specific terms either. Great job, Fox Sports, for identifying a communication issue your audience might face and addressing it effectively. This is a perfect example of how understanding your audience and tailoring communication can enhance viewer experience. #Euro2024 #FoxSports #AudienceEngagement #CommunicationStrategy #Football

Great article about Grabyo in Sports Business Journal. TL:DR version below. - Arizona Cardinals Football Club utilized Grabyo Producer and their existing resources to live stream their uniform reveal, eliminating the need for a production truck. - The National Lacrosse League (NLL) offers alt-casts created with Grabyo Producer, with former players, writers, and influencers creating watch parties broadcast on ESPN+ and TSN. - Custom ad-markers (SCTE-35 ad-insertion) can now be used to monetize your content on OTT, FAST, and broadcast TV. Additionally, dynamic ad-insertion for YouTube is available. - By utilizing Grabyo Producer, clients have reported saving 60%-70% on total production costs on average. #cloudproduction #liveproduction #ott #FAST https://lnkd.in/gaKhekVA

Hashtag United and Rising Ballers are excellent examples of how social media has been a game-changer in the football world. Both clubs have harnessed the power of platforms like YouTube and Instagram to not only showcase their on-field talent but also to build engaged communities of fans and aspiring footballers. By providing a behind-the-scenes look at their journeys, these teams have demystified the path to professional football, making it more accessible and relatable to a global audience. The rise of these clubs highlights the evolving landscape of football, where social media is no longer just a means of promotion but a significant driver of exposure, talent discovery, and the democratization of the sport.

Did you know that average NBA game attendance has now officially passed 18,000 with a record of 791 games sold out this past season? With the youngest and most diverse fanbase in the U.S., basketball is on the rise! Read our new NBA #FanScore report to learn about just how valuable the NBA's reach is 🏀

­The NBA inaugural In-Season Tournament championship was the most-watched non-Christmas NBA game during the regular season on any network since February 2018! Let Cast Iron Media connect you with NBA fans all season long! #nba #sports #sportsmedia #mediabuying #advertisingandmarketing #advertising #ratings #ctv #ott

🏀 The NBA's In-Season Tournament: Beyond the Buzzer! Insights from Sports Business Journal reveal financial triumphs, global reach, and the visual spectacle that has reshaped the league. As the tournament concludes, it's not just a win for the NBA, but a game-changer in sports entertainment. #NBA #InSeasonTournament #SportsInnovation

🏀 March Madness isn't just about the thrilling basketball games - it's also a prime opportunity to score big for your brand! With millions of viewers glued to their screens, tapping into this excitement through strategic advertising can skyrocket your brand's visibility and engagement. Let's capitalize on this electrifying event together and take your brand to the next level! 🚀💼 Get your business in the GAME! Reach out to me for details! #MarchMadness #ScoreBigWithYourBrand #AdvertisingMagic 🌟

Sunday Smacktalk: have you ever noticed how combat sports fans can switch allegiances faster than a knockout punch? It's a real thing. Given the amount of new fans in this fast-growing genre of sports, they can be as unpredictable as the fights themselves. But here's the twist: this unpredictability is a goldmine for marketers and brands. Why? Because this roller coaster of fan loyalty is a fresh chance to engage. New merchandise, exclusive content, and personalized experiences are just a few ways to keep old and new fans hooked, regardless of their loyalties. For example, take Dricus du Plessis' win over Sean Strickland in last night's Ultimate Fighting Championship middleweight championship. This opens a vast window for brands to connect with du Plessis' rapidly growing global and South African fan base: a perfect example of capitalizing on the shifting tides of combat sports fandom. Turning those rapid fan shifts into rapid revenue gains. It's all about staying agile and ready to capitalize on the ever-changing tides of fandom. Your move, marketers. How are you playing the fickle fan game? #BrandPartnerships #LinkedInSports #SundaySmacktalk