Bloom’s Post

Supporting a cause only when it's timely, because you feel that you should, or because everyone else is doing it is not authentic and consumers see right through it. Learn more below:

Why are we not more transparent about our CSR efforts? In today's world, where every move of a brand is under the microscope, the demand for transparency in corporate social efforts is undeniable. Brands often talk about their support for various social causes, yet the specifics of these engagements remain vague. What's behind the effort? As curious consumers and industry insiders, we're challenging the brands: What actions are companies taking to support these causes? What level of financial investment is made? Are they connecting with the communities they pledge to support? And where are the insights into the actions behind the promises? The key to creating deeper trust and loyalty with consumers is through clarity. By revealing the details of social initiatives, such as financial contributions, partnerships, and genuine stories of impact, brands can do more than just claim support—they can demonstrate it. This transparency invites consumers to join the journey, ensuring them that a brand's dedication is more than superficial. Trust, after all, is built on a foundation of transparency and concrete actions. #CorporateSocialResponsibility #Transparency #BrandTrust #SocialImpact

Corporate Social Responsibility: Genuine concern or marketing strategy? Let's talk about it. Are companies really invested in making a positive impact on society or is it just a way to boost their brand image? 1. We see companies making big claims about their commitment to social causes, but do they actually walk the talk? 2. CSR initiatives often make headlines, but are they sustained efforts or just one-off publicity stunts? 3. Are companies genuinely addressing social and environmental issues, or are they using CSR as a way to cover up their unethical practices? Let's have an open discussion. Share your thoughts on corporate social responsibility. 👇 #CSRDebate #SocialImpact #EthicalBusiness

With more consumers becoming increasingly aware of #sustainable consumption, it comes as no surprise that there has been a rise in shoppers seeking out eco-friendly products, and supporting businesses that treat both their employees and the planet at large with kindness and respect. 🌎 Here’s why it’s more important than ever to showcase your business’s social responsibility online 👉 https://lnkd.in/eAVhUAWx #SocialMediaMarketing #SocialMediaManagement #SocialResponsibility

PSA: Earlier this week, we got real with you and went live with our 2023 Impact Report. We offered an unfiltered look into our commitments to three key pillars: Sustainability, Advocacy, and People Impact. At Dropps, we believe that actions speak louder than words. Our report not only breaks down the numbers but also delves deep into our sustainable and accessible product lines, showcasing our dedication to making change, one Dropp at a time. Moreover, it sheds light on our commitment to fostering inclusivity, both within our company culture and throughout our external engagements. Ready to delve deeper? Dive into our 2023 Impact Report using the link below and explore how we're redefining excellence in every aspect of our business. https://lnkd.in/dx_BxzvW. #Sustainability #Inclusivity #DroppsImpact #GreenBusiness #SustainableLiving

Individual actions can have a #collectiveimpact in encouraging #organizations to prioritize the #planet over #profit. Here are some steps we can take at the individual level: 🌿 Support #Sustainable Brands: Choosing products and services from companies that have a strong commitment to environmental responsibility. 🚫 #Boycott Irresponsible Companies: Refrain from purchasing products or services from companies that consistently neglect #environmental concerns. 🛍️ Reduce Consumption: Embrace minimalism by #conscious consumption. Buying only what we need and avoiding #disposable or single-use items. 📣 Share Information: Raising awareness about companies' environmental practices. 💰 Invest Responsibly: Considering sustainable #investment options. 🌱 Support Green Initiatives: Advocating for and #financially support organizations and initiatives that promote sustainability. 📚 Educate Yourself: Staying informed about environmental issues and solutions. 💳 Vote with Your Wallet: Our purchasing power can influence corporate behavior. 📜 Advocate for #Policy Change: Supporting policies and regulations that promote environmental responsibility. 🏘️ Community Engagement: Joining or starting local environmental groups or initiatives. 📢 Consumer Pressure: Participating in consumer #movements, #petitions, and #campaigns. Change often starts with individuals and small groups. When enough people take action, it can lead to a shift in consumer demand, which, in turn, can compel organizations to prioritize the #planetoverprofit.

It’s no secret that the pressure for brands to go beyond profits, and embrace a more responsible approach to their operations, is rapidly getting higher. Familiar with the term “Corporate Social Responsibility”? We bet you hear it at least weekly, if not daily. No longer is it a buzzword for the overly conscious. Instead it’s evolved into a powerful tool that can shape public perception and strengthen brand equity. It’s time to move past token gestures, and make a meaningful social and environmental impact. In our latest blog we’re discussing how CSR needn’t be a trigger word, but instead a transformative step for your business. https://lnkd.in/eHr2X5gD #MarketingAgency #DigitalAgency #LeedsAgency

Set your company up for success. Brands that aspire to market sustainability set themselves up for success by setting a realistic framework for sustainable advocacy. 1. Do not make promises you cannot keep because your consumers will find out. 2. Do not make promises that are ambiguous because they will undermine your company's credibility. 3. Do not lie. #marketingstrategy #sustainability #bushybusiness

❌ Brand Purpose 🎯: Don’t need it to sell, just need to be meaningful and present when my client wants to buy my category. Plus, we're in a price market, remember? 🤷🏻 ❌ Corporate Reputation 🏢: Huh? Well, we’re doing some ESG activities. Are they working? Don't know, never measured that. That’s anyways philanthropy 💆♂️ 🛑 Crisis, Boycott, Employees Leaving, Investors Backing Out... 😱 OMG, what to do now?? Well, not much if you haven’t been working on your corporate reputation beforehand. ✅ Your corporate reputation is your shield 🛡️ from crisis and your stand to reconnect quickly with stakeholders. ✅ This is where The Corporate Reputation Pulse comes into play. It's not just a fancy tool; it's essential for your strategy in today's corporate world. Want to know more? 🔍 Check out the link in the first comment. I'll be happy to answer any questions you might have! 💬

EXPOSED! What CSR is Not CSR has become a big puzzle and understanding it involves knowing what pieces don’t quite fit. Imagine a giant box filled with pieces that don’t belong to the puzzle—it’s like that with CSR. It’s not just about what it is; it’s also about what it’s definitely not. CSR isn’t a simple concept; it’s a collection of various things it doesn’t represent. Think of it as a colorful palette of things that don’t quite match the real picture of what CSR truly stands for. Interesting! Please take a look: https://lnkd.in/dxZz7cFg #csrreporters #csr #exposed #pr #publicrelations