With US ad spend expected to reach $30.1 billion on CTV advertising this year alone and as more viewers switch to watching content on streaming devices, eCommerce brands have an opportunity to reach their target audiences more effectively. 🌟 Curious about the benefits of CTV advertising and how you can engage viewers with immersive, interactive ads? We're covering that in our latest blog as well as how to leverage Amazon’s Streaming TV ads and targeting audiences using AMC. Plus, discover how we helped brands like Ariat and Jack Black achieve remarkable results with innovative ad strategies. 🚀 Read more about how your eCommerce brand can benefit from CTV advertising ➡ https://lnkd.in/guste6UE #CTVAdvertising #ConnectedTV #StreamingTV
Blue Wheel’s Post
More Relevant Posts
-
Why CTV and OTT Advertising Is Effective 💥 1. High Engagement 👀 Viewers on CTV and OTT platforms are actively engaged with the content they choose to watch. This engagement translates into a more captive and receptive audience for ads, compared to traditional TV where viewers might channel-surf during commercials. 2. Precise Targeting 🎯 The ability to target specific demographics and interests ensures that ads are seen by the most relevant audience, increasing the likelihood of conversions. 3. Measurable Results 📈 Advertisers can track campaign performance in real-time, enabling quick adjustments and optimization to achieve better results. 4. Creative Freedom 🖌 The digital nature of CTV and OTT advertising allows for creative and interactive ad formats that can be more engaging and memorable than traditional TV commercials. 5. Cord-Cutting Audience ✂️ As more viewers cut the cord and move to CTV and OTT platforms, advertisers can access a growing and diverse audience that is increasingly elusive through traditional TV channels. https://lnkd.in/dSHrJf-Y
CTV & OTT Advertising Guide | Digital Marketing Insights
https://www.consult.tv
To view or add a comment, sign in
-
CEO/Co Founder Sabio is one of the fastest growing CTV/OTT technology and analytics providers in the U.S. Helping brands reach,engage and understand CTV / OTT and diverse consumer insights via AppScience Ai.
Consumers Want Video Ads, But With Certain Stipulations, According To New Research In the golden age of video, there is more content than ever before – from traditional TV to online video, and streaming platforms – and where there is content, there are advertisements. Brands reaching consumers through video isn’t new – the first television commercial aired in 1941 – but today’s digital environment has given consumers more control over the types of ads they see and whether they see ads at all. With today’s focus on digital privacy around ad targeting and streaming services rolling out paid ad-free tiers, it begs the question: Are consumers still paying attention to brand messages, or do they really hate ads? In 2022, online video ad spend reached $75 billion, so despite the perception that consumers aren’t paying attention, there must be a reason that brands are still investing so heavily. https://lnkd.in/gc8m2ztn Sabio Holdings (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies. #tsx #sbio #otcqb #sabof #sabioholdings Aziz R. Sabio Holdings
Consumers Want Video Ads, But With Certain Stipulations, According To New Research
forbes.com
To view or add a comment, sign in
-
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s award-winning content, and more. What’s new. Video and CTV ads now supported in Microsoft Advertising Editor Bulk campaign creation and direct video creative uploads Auto-created device targeting based on campaign type Netflix inventory available for CTV campaigns in U.S., Canada, Brazil, Mexico, U.K., France, Germany, Italy, Spain, and Australia The big picture. Microsoft’s network spans from web browsing to popular streaming platforms like Netflix and Hulu, putting brand messages “front and center” everywhere. How to access video bulk editing in Editor: Update to the latest version of Microsoft Advertising Editor Select “get changes” to enable the feature How to access the Netflix inventory: Accept Netflix inventory policy in ad group settings Ensure video creative meets Netflix’s quality standards Between the lines. By simplifying video ad management, Microsoft is making it easier for brands to tell their stories across diverse digital networks. June 04, 2024 at 04:01PM
To view or add a comment, sign in
-
🚀 Mastering OTT Advertising: A Beginner's Journey to Unleashing Marketing Magic!🌟 Check out our latest blog post:https://hubs.li/Q02bNmWp0 As streaming platforms such as Netflix, Hotstar, and Amazon Prime Video experience exponential growth, OTT advertising is becoming the go-to choice for brands aiming to establish a direct connection with their target audiences. This innovative approach enables marketers to pinpoint specific audiences with accuracy, delivering personalized messages tailored to individual preferences. Here's why it deserves your attention: 🌐Unlocking Wider Audiences - OTT advertising lets one reach a vast audience, allowing precise targeting of individuals or specific families within chosen demographics. 🎯Precision in Targeting - OTT advertising empowers one to precisely target audiences, considering factors like demographics, psychographics, and behaviours. 📊Detailed Campaign Insights- Benefit from comprehensive data analysis with OTT advertising, tracking not just viewership but also audience reactions for successful campaign monitoring . 💰Cost-Effective Outreach - Compared to traditional TV advertising, OTT advertising offers a cost-efficient method for reaching your target audience with a sharper demographic focus. 🚀Creative Freedom - Explore boundless creativity in your campaigns with OTT advertising, leveraging video, interactive elements, and innovative strategies to set your ads apart. OTT advertising is revolutionizing brand connections in its early stages. With more viewers shifting to streaming, OTT offers a unique chance for targeted, interactive ads, surpassing the interactivity and precision of traditional TV. Brands seamlessly integrate into content, making ads more engaging, and targeting demographics, interests, and households precisely. As TV evolves, OTT becomes vital for brands reaching cord-cutting consumers, promising even more innovative, interactive ads for personalized experiences. Stay tuned for more insights on the ever-evolving digital marketing landscape. 📈🚀 #DigitalMarketingInsights #timesinternet #DigitalMarketingEvolution #InteractiveAds #OTTRevolution
OTT Advertising - The Beginner's Guide
https://timesinternet.in/blog
To view or add a comment, sign in
-
The landscape of TV advertising is constantly evolving, and staying ahead of the trends is key to success. Check out these top 11 evolving trends in TV advertising: 1️⃣ Advanced Targeting: Precision targeting allows advertisers to reach specific audiences, maximizing the impact of their campaigns. 2️⃣ Addressable TV: Delivering personalized ads to individual households is revolutionizing the TV advertising game. 3️⃣ Connected TV (CTV): With the rise of streaming services, CTV is gaining prominence, offering new opportunities for advertisers to engage viewers. 4️⃣ Programmatic Advertising: Automated ad buying and placement streamline processes and optimize campaign performance. 5️⃣ Interactive Ads: Engaging viewers with interactive elements increases brand interaction and viewer retention. 6️⃣ Data-driven Insights: Utilizing data analytics provides valuable insights for targeting, content optimization, and ROI measurement. 7️⃣ Cross-Channel Integration: Seamlessly integrating TV ads with digital platforms enables cohesive and impactful brand messaging. 8️⃣ Second-Screen Experience: Engaging viewers through synchronized content on smartphones and tablets enhances brand engagement. 9️⃣ Ad Skipping Solutions: Advertisers are exploring innovative ways to combat ad-skipping behavior and capture viewer attention. 🔟 Branded Content Partnerships: Collaborating with content creators and influencers allows brands to tap into captive audiences and create authentic connections. 1️⃣1️⃣ Contextual Advertising: Placing ads within relevant content and moments enhances brand alignment and resonates with viewers. Exciting times lie ahead in TV advertising! Stay ahead of the game and leverage these trends to elevate your campaigns. https://lnkd.in/e_PaxeH4 #TVAdvertisingTrends #EmbraceTheFuture
Top 11 evolving trends for TV advertising in 2023
thedrum.com
To view or add a comment, sign in
-
🚀 Exciting Times Ahead in Programmatic Advertising with Connected TV (CTV) 📺 As we step into the future of advertising, one trend that continues to gain momentum is Connected TV (CTV). The convergence of television and digital media has opened up a world of opportunities for advertisers, and here's why CTV is set to revolutionize programmatic advertising: · Explosive Growth: CTV has witnessed explosive growth in recent years, with more households embracing streaming services and smart TVs. This shift has created a vast audience base that advertisers can tap into through programmatic buying. · Targeted Reach: Unlike traditional TV advertising, CTV allows for precise audience targeting based on demographics, interests, and behaviors. This targeted approach ensures that ads reach the right viewers, maximizing the impact of campaigns. · Data-Driven Insights: Programmatic advertising on CTV provides invaluable data and insights into campaign performance. Advertisers can track metrics such as viewability, completion rates, and engagement, enabling them to optimize strategies in real time. · Interactive Experiences: CTV ads can offer interactive experiences, such as clickable elements and shoppable content, enhancing viewer engagement and driving conversions directly from the ad. · Cross-Channel Integration: CTV seamlessly integrates with other digital channels, allowing advertisers to create cohesive cross-channel campaigns. This holistic approach ensures consistent messaging across platforms and maximizes brand visibility. · Ad Formats Innovation: With CTV, advertisers have the flexibility to experiment with various ad formats, including video ads, display overlays, and interactive ad units. This versatility enables creativity and captivates audiences in new ways. The future of programmatic advertising is undoubtedly intertwined with Connected TV. As advertisers adapt to evolving consumer behaviors and preferences, leveraging CTV in their strategies will be key to staying ahead in the digital advertising landscape. #CTV #ProgrammaticAdvertising #DigitalTransformation #AdvertisingTrends #FutureOfMarketing
To view or add a comment, sign in
-
"CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets." An excellent look at the pros and cons of CTV advertising, and how teams can make the most of their CTV strategy. Linear television strategies do not have to be totally overhauled for CTV to be successful, in fact, the two can work in tandem to create great targeting opportunities. #CTV #Advertising #Television
CTV Advertising Measurement and Attribution: Challenges and Solutions - ExchangeWire.com
https://www.exchangewire.com
To view or add a comment, sign in
-
In the rapidly evolving landscape of CTV, understanding the impact of your advertising efforts is more crucial than ever. Gone are the days of relying solely on traditional metrics like reach and frequency. Today, success in CTV advertising hinges on the ability to measure outcomes effectively. Why is outcomes measurement vital for CTV? + Insightful Data: Outcomes measurement provides deeper insights into the effectiveness of your campaigns. By tracking specific outcomes such as conversions or foot traffic, you gain a clearer picture of how your CTV ads are driving real results. + Optimization Opportunities: Armed with comprehensive data on outcomes, advertisers can fine-tune their strategies in real-time. Whether it's adjusting targeting parameters or refining creative elements, this data-driven approach enables optimization for maximum impact and ROI. + Audience Understanding: Beyond just measuring the success of campaigns, outcomes measurement also sheds light on audience behavior and preferences. This understanding is invaluable for crafting personalized, resonant ad experiences that truly connect with viewers. + Proof of Performance: For advertisers, demonstrating the effectiveness of CTV campaigns is essential. Outcomes measurement not only validates the investment in CTV advertising but also builds trust and credibility with stakeholders including the C Suite. As the CTV landscape continues to evolve, embracing outcomes measurement isn't just a choice—it's a necessity for staying competitive and driving meaningful results. Let's chat about how Kochava is empowering premium publishers in the space. #CTV #Advertising #DataDriven #OutcomeMeasurement #DigitalMarketing https://lnkd.in/e9EesaVW
Take Your CTV Advertising Over the Top in 2024
https://www.kochava.com
To view or add a comment, sign in
-
#OTT allows brands to connect one-on-one with their current and potential customers, regardless of their industry. But a #restrictive industry like #finance allows for a unique opportunity to get your message to the right people at the right time! 📺 #financialmarketing #OTTadvertising
Check Out Why the Financial Sector Should Embrace OTT Advertising The way consumers absorb media has evolved, and it's crucial for financial services to adapt. Over-The-Top streaming advertising not only aligns with modern viewing habits but also enables enhanced targeting and personalization. Are you leveraging OTT for your financial products yet? https://lnkd.in/e5TJ56Qr
The Financial Sector's Digital Shift: Why OTT Advertising Wins - Diamond Media Solutions
https://diamondmediasolutions.com
To view or add a comment, sign in
-
There’s been a lot of discussion in the news about the Netflix up-fronts a couple of weeks ago and so it’s worth having a think, what does it really mean for advertisers? - Netflix are now reporting 40 million global ad users which is up from just 5 million a year ago! They report that nearly half of all sign ups are now currently choosing the ad funded model which is a huge shift that is providing great opportunities for reach globally, on one platform, for advertisers. - The previous exclusive relationship with Microsoft is soon to be no longer, with Netflix introducing other programmatic partners such as DV360, The Trade Desk and Magnite. The relationship between Microsoft and Netflix was reported in the Wall Street journal last year to be fairly frosty due to the slow growth of the ad tier, however with a much higher reported volume of ad funded audiences now available in 2024, Netflix can no doubt argue that they need a more expanded suite for advertisers to reach audiences. This in turn should bring heightened targeting options within Netflix, increasing ROI and reducing wastage however it will also mean more competition for ad inventory. - By the end of 2025 it has an aim to create its own in-house ad tech platform which would give advertisers even further tools to buy the content. - The audiences watching the ad tiers are highly engaged, and has a median age of just 37, a much lower average than linear TV. With the Netflix content roadmap for 2025 reporting to be very strong, we no doubt will continue to see investment from brands into Netflix for 2024 continue on the upward trajectory, with the platform now providing a much more enticing offering within the SVOD space. The premium and highly engaging environment will not always be right on a CPM level for every audience, but it’s definitely creating a more accessible opportunity to reach light TV audiences that were once contained within a walled garden.
Netflix Is Launching Its Own Ad Tech | AdExchanger
adexchanger.com
To view or add a comment, sign in