As the clock ticks down to Amazon Prime Day, TikTok is the place to be. ⏰ In our latest blog, we're talking about how to use TikTok to prepare for Prime Day ⤵ 🔷 Why TikTok? 🔷 How to create engaging content that drives sales 🔷 Using TikTok’s measurement tools to optimize your Prime Day efforts 🔷 How to craft compelling content, use full-funnel strategies, and set up a content calendar to keep your campaign fresh and effective Read the full blog post to make the most of Prime Day with TikTok: https://lnkd.in/gWGdmQmD #AmazonPrimeDay #TikTok #PrimeDayPrep
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TikTok Shop Ad campaign VS TikTok Shop Ad campaign 🤔 Who wins? The TTS (TikTok Shop Ads) point to TikTok Shop and the TikTok-to-Amazon ads point to the Amazon listing. I shortened the time period to a few days for comparison reasons, but it raised a few questions: 👉 Why are the Amazon ads cheaper than the TikTok Shop (TTS) ads? The CPC is far lower when sending traffic to Amazon than TTS…. which does not make sense as you are sending the user off the platform… that generally is generally more expensive. 👉 Why is the Click-Through-Rate (CTR) better for Amazon than TTS? Maybe the TikTok users have more faith in Amazon than TikTok Shop and hence buy on Amazon rather than TTS. 🤔 What does this mean? You cannot compare TikTok Shop Ads and Amazon Traffic Ads…. 2 different platforms and tons of different metrics (it’s like comparing men to women….. one is always right and the other just doesn’t care). 🔥 Moral of the story......TikTok content converts…Use it everywhere If you have highly converting content, you should use it for TikTok Shop ads and TikTok Ads to Amazon. #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller
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Advertising plays a crucial role in helping businesses extend the reach of their products to a more targeted audience. Its effectiveness is often gauged by its ability to generate incremental sales for advertisers. This blog post, authored by Data Scientists from Instacart, shares the methods employed to measure advertising incrementality within their 'Sponsored Product' section. Instacart utilizes a multi-tiered approach to measure advertising incrementality, assessing it from three distinct levels: advertiser, system, and experiment variant. -- At the advertiser level, users are randomly divided into two groups: an 'ads' group, where users are exposed to ads from the target advertiser, and a 'holdout' group, where users do not encounter ads from the target advertiser. -- On the system level, once the incrementality analysis is completed for each advertiser, the 'weighted' averages across all advertisers serve as the metric to evaluate the efficiency of the Instacart system. -- At the experiment variant level, concurrent with the advertiser-level holdouts, the team conducts product experiments following a traditional A/B test framework. These experiments run independently of the advertiser-level holdouts and aid the team in optimizing the most effective experiment variant. Furthermore, to better illustrate data science concepts in this and future tech blogs, I created one podcast "Snacks Weekly on Data Science" (https://lnkd.in/gn3KnCGE) to make them more accessible. It's now available on Spotify, and appreciate your support and feedback! #datascience #experimentation #advertising #abtesting #incrementality #podcast https://lnkd.in/g436bXpU
How Instacart Measures the True Value of Advertising: The Methodology of Ad Incrementality
tech.instacart.com
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Advertising plays a crucial role in helping businesses extend the reach of their products to a more targeted audience. Its effectiveness is often gauged by its ability to generate incremental sales for advertisers. This blog post, authored by Data Scientists from Instacart, shares the methods employed to measure advertising incrementality within their 'Sponsored Product' section. Instacart utilizes a multi-tiered approach to measure advertising incrementality, assessing it from three distinct levels: advertiser, system, and experiment variant. -- At the advertiser level, users are randomly divided into two groups: an 'ads' group, where users are exposed to ads from the target advertiser, and a 'holdout' group, where users do not encounter ads from the target advertiser. -- On the system level, once the incrementality analysis is completed for each advertiser, the 'weighted' averages across all advertisers serve as the metric to evaluate the efficiency of the Instacart system. -- At the experiment variant level, concurrent with the advertiser-level holdouts, the team conducts product experiments following a traditional A/B test framework. These experiments run independently of the advertiser-level holdouts and aid the team in optimizing the most effective experiment variant. Furthermore, to better illustrate data science concepts in this and future tech blogs, I created one podcast "Snacks Weekly on Data Science" (https://lnkd.in/gKgaMvbh) to make them more accessible. It's now available on Spotify, and appreciate your support and feedback! #datascience #experimentation #advertising #abtesting #incrementality #podcast https://lnkd.in/gYWdMia9
How Instacart Measures the True Value of Advertising: The Methodology of Ad Incrementality
tech.instacart.com
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Will TikTok Ads help your Amazon brand? Sometimes it is not worth it..... In the image attached: - We ran some TikTok ads for the brand after the Christmas season - The product is based in the Pet niche THE.ADS.WORKED 🚀 It was their highest sales period for the year so far. But there was one problem...... The product cost $15 with little margin. And they had spent their marketing budget on ads and content creation. For them the ROI didn't make sense.... The frustrating part is that TikTok campaigns are expensive in the beginning but become cheaper as you optimise. Had they continued.... they would be in a different situation. 'Cos Amazon loves TikTok traffic 👊 Are you running ads? #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller
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What ROAS are you getting on your Amazon advertising? Learn how our team has typically seen 400%+ ROAS by combining our Amsive expertise with Amazon's audiences regardless of the ad type utilized. #AmazonMarketingCloud #AmazonAds #DigitalMedia
Amazon Advertising: What More Investment in Amazon Marketing Cloud (AMC) Means For Marketers
https://www.amsive.com
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What ROAS are you getting on your Amazon advertising? Learn how our team has typically seen 400%+ ROAS by combining our expertise with Amazon's audiences regardless of the ad type utilized. #AmazonMarketingCloud #AmazonAds #DigitalMedia
Amazon Advertising: What More Investment in Amazon Marketing Cloud (AMC) Means For Marketers
https://www.amsivedigital.com
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🔍 Do Amazon video ads really make a difference in a market as vast as Amazon? With 88% of consumers swayed by video content, the impact is undeniable. But how does it all play out on this giant platform? 🎬 Amazon's array of video ad options caters to varying advertiser needs, from the novice to the seasoned. Here’s a breakdown: - Sponsored Display Video Ads - Streaming TV Ads - Online Video Ads - Prime Video Ads 🌟 Each type offers unique advantages and challenges, from accessibility and engagement to costs and creative control. Which would you choose for your brand's Amazon campaign? 📐 Amazon's recommended specs aim for high-quality visuals to captivate viewers. But beyond dimensions, your content must meet guidelines like clarity in language, no price mentions, and a light-hearted tone. How do these rules influence your ad creation process? 💡 Check out 10 standout Amazon video ad examples for inspiration, from Optimum Nutrition's concise product showcase to Panasonic's comprehensive camera demo. Which style resonates most with you? 💬 Dive into the world of Amazon video ads with Wyzowl's insights. Share your thoughts on the potential of video marketing on this platform. https://lnkd.in/gbvGBxG8
Amazon Video Ads: Complete Guide (Plus 10 Examples)
https://www.wyzowl.com
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Helping customer acquisition & engagement growth through data-centric omni-channel marketing to deliver amplify results
What ROAS are you getting on your Amazon advertising? Learn how our team has typically seen 400%+ ROAS by combining our expertise with Amazon's audiences regardless of the ad type utilized. #AmazonMarketingCloud #AmazonAds #DigitalMedia
Amazon Advertising: What More Investment in Amazon Marketing Cloud (AMC) Means For Marketers
https://www.amsivedigital.com
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If you haven’t had enough of unBoxed 2023 news, it’s time to reveal the rest of the news from the event, as Klaidas said in his last post. Without further ado, here they are: 🟠 Amazon Marketing Cloud (AMC) new features -> Sandbox Environment Advertisers and partners can simulate AMC activities in the sandbox environment. This is possible without affecting any live AMC instances. -> AMC APIs are now a part of Amazon Ads APIs You can access Amazon Marketing Cloud APIs from the Amazon Ads API, along with APIs for other Amazon Ads solutions such as Sponsored Ads and DSP. -> Amazon Marketing Cloud now supports flexible audience segment insights (beta) You can generate more comprehensive audience segment insights and create a wider range of custom audience options. -> AMC and Amazon DSP are now integrated with 9 Customer Data Platform (CDP) solutions You can easily stream pseudonymized first-party signals of choice into AMC and/or Amazon DSP. It is possible if you are a mutual customer of CDP vendors and Amazon Ads, 🟠 Amazon Ads announced Amazon Publisher Cloud (APC) This is a new collaboration service that enables you to plan programmatic deals and activate them in Amazon DSP. 🟠 Interactive audio-ads Interactive audio ads invite leaned-in listeners to engage within an ad using their voice. They are available both on Amazon Music ad-supported tier and Amazon Publisher Direct on Alexa in the US. And last but not least, 2 more new tools outside unBoxed: 🟠 Frequency groups via DSP It helps brands limit the number of times a unique user is exposed to ads across multiple orders. 🟠 Feature Rotator ads on Fire TV Feature Rotator is a carousel ad placement that appears above the fold of the Fire TV Home screen. It makes it one of the most visible placements in the Fire TV UI. The tool is available for self-service advertisers. What do you think of the new launches, Amazonians? Insane October - the perfect start to the busiest part of the year! P.S. In the comments below, you will find links for -> detailed information about the unBoxed announcements and -> Klaidas’s first post with October news! #AmazonNews #Amazon2023 #AmazonMonthlyReview
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I slash NCPA and drive revenue for 7-8 figure DTC brands through direct-response ad creative | Founder at NSY Digital
Last month we created a landing page for a client that resulted in a 41.19% conversion rate on their site. A little context: So this brand had signed on with us and had never run ads on TikTok before They sell on Amazon so their website is full of blogs and not optimised for conversions The issue is that TikTok doesn’t allow you to send people directly Amazon So we created a landing page from scratch With the intention of adding a “Buy now on Amazon button” and people going to Amazon from there We added a pixel to that button so that were were able to track the amount of people that landed on the page ÷ people that clicked on the “Buy On Amazon” button We made the button the vocal point of the page and drove all eyes to it The next thing we did was sprinkle in some social proof to increase brand trust We used the same UGC videos on the ads inside the landing page so that the customer journey felt personalised and congruent Another way we did this was by adding “As seen on TikTok” right at the top of the screen Lastly we did some customer research and expanded on some pain points and questions that people were asking to further increase trust and authority Keep moving forward! (P.S if you want me to review your entire TikTok ads strategy for free, drop me a message in my DM’s) #tiktokads #tiktokagency #ugc
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