A VP of Marketing recently shared, "I don’t want a beautiful website that’s not converting. The story isn’t more important than the performance." Spot on. 💡 A website is often the first stop in the B2B buying journey. Making it look impressive is important, but remember: your website is a tool to drive growth, revenue, and pipeline goals. Check out the link in our comments for Blue Seedling founder and CEO Netta Kivilis’s tips for a website that actually delivers results – rather than leaving buyers wondering what you do and why they should care. 👇 #B2BMarketing #WebDesign #LeadGeneration #MarketingStrategy #BlueSeedling
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Experienced B2B agency lead who demystifies scientific benefits into strategic and creative communications
Demand generation in #B2Bmarketing is about sparking curiosity and fuelling interest with a dynamic strategy that resonates with precision and purpose. In this short clip, BDB Consultant Francesca MacKenzie gives her top tips for a successful #demandgeneration strategy.
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Focus on generating demand, not leads. Why? Because the vast majority of your marketplace are not in a buying cycle right now. If you restrict yourself to lead-generation, you’re only marketing to this very small subset of people Instead, focus on building demand Educate your marketplace, provide value, set yourself up as a subject matter expert, share case studies, etc. This way, you’re marketing to your whole audience. You’ll be building demand and naturally generating leads as you go! #marketing #growth #b2b
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Fascinating insight for fellow business owners! As business owners, the consumer dictates how we as companies advertise and market our products and services, and the consumer has decided they love #funnels even if they don’t know it. Today, 72% of consumers seek solutions that resonate with their pain points. That's where funnels come in - they connect the dots. Catch the eye of potential #clients with tailored ads that speak their language. When they feel personally addressed, you've got their attention - the crucial first step in a successful funnel journey. Ready to revolutionize your approach? Let's connect and explore the funnel advantage together: helioshub.org #FunnelsMatter #TargetedAds #EngageWithPurpose #b2bmarketing #leadgeneration #funneloptimization #B2B
Check out our full take here: https://www.blueseedling.com/blog/winning-with-your-branding-capturing-both-beauty-and-brains/