Bret Werner’s Post

Celebrating your brand both consumer or community facing in pickleball can be a very good strategic move for several reasons: 1. Visibility: Associating your brand with a popular sport like pickleball can increase its visibility among a diverse audience. 2. Community Engagement: Pickleball has a passionate and growing community. Being part of this community through events can foster positive brand relationships. 3. Alignment with Values: If your brand aligns with the values of health, fitness, and community engagement that pickleball promotes, it can enhance your brand image. 4. Marketing Opportunities: Hosting or sponsoring pickleball events, can provide marketing opportunities and brand exposure. 5. Product Placement: If your products cater to new pickleball players' needs, celebrating your brand in the sport can be a natural fit. Finishing four events with Grey Goose in one week to celebrate their signature Honey Deuce Cocktail is a perfect example of getting this right in both pickleball and tennis. At Toss and Spin, we can connect all of these dots for you. Shoot us an email or a dm to learn how we can help your brand.

I had high hopes for the #vodka spirits category to deliver original and inspiring campaigns as we approached the #FourthofJuly with several up-and-coming and OG vodka drinks being staples in my summer social gatherings so far. However, with the holiday now behind us, it's clear that vodka brands have missed the mark in delivering impactful and engaging communications efforts to grasp the purchasing attention of consumers leading into one of the spirit industry's biggest sales moments.   In the week leading up to the third-highest alcohol consumption holiday, there were less than 20 earned media placements across the 10 biggest vodka brands, according to Meltwater. Absolut barely scratched the consumer-media surface with their limited-edition bottle in honor of the newly rediscovered Andy Warhol painting, but where were the innovative campaigns from Smirnoff, Tito's, and New Amsterdam? This blaring absence highlights a missed opportunity to engage consumers and drive significant sales during such a key period.   The vodka industry has a big opportunity to rethink its approach to earned media in seasonal marketing strategies 🍸

For those wondering what Cháps is…? Huge shout out to the Wray team at Campari Group for curating this content piece on Cháps and our journey so far. If you are a black business owner, make sure to check out the Wray Forward programme for opportunities, resources & support. https://lnkd.in/eTudTqj4

AUTHENTICITY IS KEY: Navigating the landscape of celebrity-backed spirits, I must emphasize the importance of authenticity. Consumers are statistically more likely to accept celebrities as informed decision-makers in the spirits market.  54% of retailers cited “celebrity-owned” as a type of product they intentionally stock (Drizly, an Uber Company's annual report).   While a celeb’s endorsement may introduce consumers to a spirit they otherwise would not have tried, there is a critical relationship between authenticity and the enduring success of the brand. A celebrity’s genuine, hands-on approach to product development and brand building is imperative to its lasting success.  And, of course, the spirit should taste great!   #AuthenticityInBranding #SpiritsIndustryLeadership #Celebrity Dos Hombres, Aviation American Gin, Flecha Azul Tequila, Renais Spirits, Santo Spirits, Papa Salt Coastal Gin, and so many more. (Tell me your favorite celebrity-backed spirits in the Comments below)

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Nice poster concept for HeineKEN on the back of the Barbie movie… as a branding guy it’s interesting to see how little of a logo you can show, and it still be obviously Heineken. For such a simple concept, I think a lot of thinking has been done here. Firstly, this is cropped PERFECTLY (the tiniest slice of the “e” to the left, and the pop of red and the date above all help you “read” the logo. Keeping the green rather than going “Barbie Pink” (Pantone 219c) helps too. Finally, it demonstrates the value in investing in custom typography – that slanted “e” and the little upstroke on the end on the “n” are SO recognisable!

🍸🏆 Calling all #spirits brands in the Beverage Industry! 🏆🍸 We are excited to announce the upcoming Bartender Spirits Awards, and we want YOU to be a part of this incredible event! 🎉 🌟 What is the Bartender Spirits Awards? The Bartender Spirits Awards is a prestigious competition that celebrates the spirits industry's finest brands and recognizes their quality and appeal from a bartender's perspective. Our expert panel of judges, comprising top-notch bartenders, mixologists, and industry professionals, will assess the entries based on taste, mixability, packaging, and overall value. 🌎 Why Participate? Participating in the Bartender Spirits Awards offers brands an excellent opportunity to gain unparalleled visibility and recognition among industry experts, influencers, and consumers. Winning a medal in this competition can catapult your brand's reputation and open doors to new business opportunities worldwide! Brands can compete in various categories, including but not limited to Vodka, Gin, Rum, Tequila, Whiskey, Liqueurs, and more! Check out the official website for a complete list of categories and entry guidelines. 📢 How to Participate: To get your brand on the radar of top bartenders and industry insiders, simply visit our official website [https://lnkd.in/ddDS3RSJ] and follow the easy registration process. Don't miss this chance to showcase your spirits and get recognized by the best in the business! #BartenderSpiritsAwards #SpiritsCompetition #BeverageIndustry #SpiritsBrands #Mixology #Bartenders #Cheers #DrinkResponsibly

It's better to be distinctive than different. To be distinctive, is to be uniquely different. It's to be different in a way that only applies to you. When you're distinctive, one only needs to see a small part of you, to know it's you. Paris is distinctive. Only Paris is Paris. Every corner of Paris oozes Paris. Coca Cola is distinctive. Only Coca Cola is Coca Cola. They can run an ad and not even show the product, and you know it's an ad for Coke. Nirvana was distinctive. Only Nirvana was Nirvana. You can listen to half a second of any song from any of their albums and it's clear you're hearing a Nirvana song. So, when thinking of how to set yourself apart, don't just think of being different. Think of being different in a way that's distinctively you. #brandbuilding #b2bmarketing #marketingstrategy

As it seeks to connect with younger drinkers in Latin America, Coors Light has teamed up with Ozuna, one of the region’s top pop stars. The Puerto Rican reggaeton star, whose songs regularly top the charts, recently released a new song inspired by Coors Light. The beer brand is featured prominently in the music video for the bouncy “Chill Conmigo,” which shows a stressed office worker, played by Ozuna, wishing he could get outside to chill with his friends, whether it’s poolside or on the side of the Rocky Mountains with a Coors Light flag planted at the peak. The partnership with Ozuna, who claims more than 47 million followers across social media platforms, includes retail components, a special can featuring the musician, ads and a sweepstakes where consumers can enter for a chance to win prizes. It has parallels in the U.S., where Miller Lite's teamed up with reggaeton star J Balvin to win over more Latino drinkers. Part of a larger program called “Ritmo Chill,” which urges consumers to relax with good music and a cold Coors Light, it’s aimed at increasing consideration for Coors Light among younger legal-age drinkers in Latin America. The brand’s strongest market is Puerto Rico, but it’s making a play in other countries, including Panama, Mexico, and Honduras. Watch the video here: https://bit.ly/3OMCnuq

Must be a Jameson.. simple and sleek Ad.