Brian Roof’s Post

In this episode of Research Recap, Jack Atherton, who covers Technology, Media and Telecom Specialist Sales, delves into the latest trends shaping the streaming industry with Doug Anmuth, Head of the U.S. Internet Research Team, and David Karnovsky, Head of U.S. Media, Entertainment, and Advertising. The discussion covers the current state of the #streaming market, the impact of price increases and platform partnerships, and the evolving strategies of major players like Netflix and Disney+ Hotstar They also explore the increasing role of #sportscontent in #streaming, the significance of global reach, the potential for industry consolidation, and more.

To better understand tomorrow's video market in Europe, and particularly in France, there's nothing like immersing yourself in today's US market. Declining linear consumption, a new Eldorado for streaming platforms, all of which are launching ad-supported offers that are already shaking up long-established eco-systems. Thanks to GroupM/Mindshare US for your insights, AMAZON, NETFLIX, Disney+, YouTube, RTL, Warner for sharing. The old continent isn't so far behind, but it's going to have to get ready...

The promise of streaming services was affordability and tailored viewing choices. But now, with Netflix, Hulu, Disney+, YouTube Premium, Paramount+, Peacock, and countless sports channels, we're heading back to cable-like pricing. As more players enter the field, how long until we see a shift? Will there be a return to bundled services? The streaming landscape is changing rapidly, keeping us on our toes

In business, being ready to change direction is absolutely crucial. Look at Netflix, for instance. They started off renting DVDs by mail but saw the digital wave coming. Making a bold pivot, they shifted to streaming, completely transforming the entertainment industry. It wasn't about giving up what they stood for; it was about adapting their methods to better fit the current market. Here’s the bottom line: Staying sharp, being open to trying new strategies, and having the guts to change direction when you hit a wall—that’s the playbook for staying competitive.

Let the streaming battles begin. It will be very interesting to watch the outcomes of these mighty titanic battles. Who will be victorious?

5 key findings from Worldpanel's #Entertainment on Demand study on the US streaming market 👇 📉 4% of #US households used a new #streaming service in the second quarter of the year, down from 6% the previous quarter, but in line with seasonal trends. 🏆 Amazon Prime Video & Amazon Studios, Apple TV+, and Warner Bros. Discovery saw the fastest growth in subscriber share over the quarter 📺 #TedLasso on Apple TV+ was the most watched SVoD title in June, followed by Netflix’s Manifest, and Yellowstone on Peacock 💡 Netflix planned subscription cancellation for Q2 2023 increased to 5% from 4% of its total US subscription base, off the back of password-sharing restrictions 🏘 Between April to June 2023, 116 million US households held at least one #VoD service, representing 90% of households Uncover the behaviours and findings within the #VideoonDemand market with Worldpanel expert Hannah Avery and read our study for more insights 👉 https://lnkd.in/e6g9qpK7

💥 Ready to Save on Streaming?💰 Comcast is rolling out StreamSaver, a game-changing bundle featuring Peacock, Netflix with ads, and Apple TV+ at just $15 per month. This move not only offers subscribers significant savings—over 30% compared to individual subscriptions—but also underscores Comcast's commitment to enhancing the value of its broadband offerings. 📺 Comcast's StreamSaver enters the fray as a compelling option, especially as major players like Disney and Warner Bros Discovery announce their own bundling strategies. It's a strategic move by Comcast to stay competitive and cater to the evolving needs of consumers. 🚀 Are bundled streaming services the future of entertainment consumption, or do you prefer the flexibility of individual subscriptions? 🤔📲 #Streaming #Comcast #Netflix #AppleTV #Peacock #Entertainment

It's no secret that streaming services like Paramount+, Hulu, Peacock, and Prime Video & Amazon Studios love to bundle. But bundling is possible with ANY PRODUCT; it's about creating a no-brainer package deal for the consumer. #subsummit #bundling #subscriptioncommerce

5 key findings from Worldpanel's #Entertainment on Demand study on the US streaming market 👇 📉 4% of #US households used a new #streamingservice in the second quarter of the year, down from 6% the previous quarter, but in line with seasonal trends. 🏆 Amazon Prime Video & Amazon Studios, Apple TV+, and Warner Bros. Discovery saw the fastest growth in subscriber share over the quarter 📺 #TedLasso on Apple TV+ was the most watched SVoD title in June, followed by Netflix’s Manifest, and Yellowstone on Peacock 💡 Netflix planned subscription cancellation for Q2 2023 increased to 5% from 4% of its total US subscription base, off the back of password-sharing restrictions 🏘 Between April to June 2023, 116 million US households held at least one VoD service, representing 90% of households Uncover the behaviours and findings within the #VideoonDemand market with Worldpanel expert Hannah Avery and read our study below for more insights https://lnkd.in/dD_P8im7

"Consumers don’t choose randomly between what’s available. A brand’s equity plays a crucial role in consumers’ decision to choose it now, in the future and often again." It is undeniable that #brandequity has an impact on customer churn. Kantar's BrandNow conducted a thorough analysis by examining the market penetration and churn rates of Netflix and Prime Video & Amazon Studios in the US streaming industry. Discover why one streaming service bleeds subscribers despite both seeing similar penetration rates in our latest thinking 👉 https://lnkd.in/e-weHsCx