July 2nd marks the official midpoint of the year, a crucial time for program owners to assess the effectiveness of MDF consumption. As a leading indicator of partner-driven growth, program health, and budget performance, it's not uncommon for as much as 60% to go unclaimed each year.💸
With H2 on the horizon, Kyrsa Dixon, Senior Director in Partner Ecosystem Services, shares several strategies you can employ to drive partners to claim outstanding funds, thereby accelerating demand and pipeline conversion by the end of year.
Link in comments | #partner#channel#mdf
Kyrsa Dixon is spot on with this powerful quote:
"Every unused dollar of MDF is a wasted opportunity to strengthen partner relationships, accelerate ecosystem outcomes, and demonstrate program impact to secure 2025 program budget"
Here are some of the top reasons MDF programs might be underutilized or not performing as well as expected:
✔️Too Many Rules and Processes: If there are too many complicated rules and steps to follow, people won't use the program. It needs to be easy and straightforward. ➡️If your guidelines and processes are over 12 months old, it's time to evaluate and update them.
✔️No Platform for Submission and Tracking: Without a clear system for submitting requests, getting approvals, and tracking usage, it's hard to manage and use the funds effectively. ➡️Investing in the right tools is always worth it.
✔️Poor Communication: If partners don't know the MDF program exists or how to use it, they can't take advantage of it. Regular and clear communication is key. ➡️Think about your blog, portal, newsletter, device app, program training.
If you address these three issues, you can expect much better results from your MDF program.
#bridgepartners#marketing#partnermarketing#ROI
July 2nd marks the official midpoint of the year, a crucial time for program owners to assess the effectiveness of MDF consumption. As a leading indicator of partner-driven growth, program health, and budget performance, it's not uncommon for as much as 60% to go unclaimed each year.💸
With H2 on the horizon, Kyrsa Dixon, Senior Director in Partner Ecosystem Services, shares several strategies you can employ to drive partners to claim outstanding funds, thereby accelerating demand and pipeline conversion by the end of year.
Link in comments | #partner#channel#mdf
Get your MDF programs on track in 2024 and beyond! 🚀
Take an in-depth look at MDF management processes and how you can make changes for greater success today! 👀
Learn more by reading our latest blog: https://vistex.link/3Jk#MDF#RevenueManagement#ChannelPartners
Demand Gen. Training. Funded Heads. NFRs. POCs. Each of these revenue-generating tactics are critical to your top- and bottom-line success and should be managed in an efficient, flexible and data-forward MDF solution.
Get your MDF programs on track in 2024 and beyond! 🚀
Take an in-depth look at MDF management processes and how you can make changes for greater success today! 👀
Learn more by reading our latest blog: https://vistex.link/3Jk#MDF#RevenueManagement#ChannelPartners
🚀 Conducting digital board evaluations is the future of board governance. And many boards decide to get support from external suppliers to help with their evaluations.
But what does a digital board evaluator do, and how is it beneficial for the board?
#digital#boardevaluation#boardofdirectors#boardatwork
Grateful to have been invited to join James Davis on the #Pax8TSPTalks Podcast, talking about all things MDF for channel partners.
The days of "free vendor money" to splash on marketing activities are long gone.
Unfortunately, MDF has a long history of being spent on activities that are:
🫥 Not effective
😶🌫️ Don’t amount to any identifiable returns for the partner or vendor
🤠 Are based on what a single decision-maker wants to do, rather than led by data
🫨 Have timeframe expectations that don't align with B2B sales cycles, or
🫠 Deployed against activities that may not make the most sense for the unique circumstances of a partner.
When used to accelerate demand gen and demand capture activities, MDF can have a compounding effect over time.
Here's how to ensure you can leverage the maximum benefit in your collaboration with vendor alliance partners:
👉 Focus on a relationship with your vendor’s Channel Manager
Enable your Channel Manager to understand how they fit into your service catalogue.
👉 Develop a detailed campaign plan
Create an action plan that lists down the campaign purpose, target audiences, marketing assets and activities, metrics that will be monitored, reporting rhythms and target outcomes.
👉 Clearly demonstrate realistic ROI
Being able to show ROI based on agreed success metrics for the MDF is an important component, particularly when it comes to the acquittal of the funds.
👉 Outline measurable targets
Any target metrics measured should be meaningful and relevant to demand generation.
👉 Think digital with your approach
Looking for digital tactics to find prospects, nurture and qualify leads and convert sales will help in making an MDF proposal more promising.
👉 Communicate, communicate, communicate
Be upfront about how you will engage and keep the vendor updated on campaign progress.
👉 Figure out how and where to find net new prospects
Developing a strategy to generate demand among net new prospects will make an MDF application stand out. Explore new avenues, develop prospecting lists, develop cold outreach campaigns and nurture funnels to generate demand for the vendor’s products.
👉 Leverage external expertise
Experienced agencies that understand complex channel ecosystems and channel sales can be a great asset to have for both the Channel Partners and the vendor.
Want more information about how to access vendor MDF? Find it here > https://lnkd.in/gmxumRxD
Thanks also to Laura Hamlet for the awesome edit on this! 🙏
#partnermarketing#channelmarketing#channelpartners#channelsales
Issues Related to Votes and Proxy in Financial Sector
A recent Wall Street Journal article highlighted the struggles of Peter Clothier, a whistleblower who identified potential issues in the way shareholder votes were being counted. His concerns revolved around the practice of including "uninstructed" shares to meet quorum requirements, a practice he believed was unethical.
https://lnkd.in/eSDkX4ye
This story underscores the importance of transparency, accuracy, and accountability in the management of votes and proxies. But how can we ensure these principles are upheld?
BoardiGO (https://boardigo.com/), a platform designed to streamline and secure board and committee meetings, prioritizes the safety of your data. By moving your governance online with BoardiGO, you can ensure that all votes and proxies are securely managed and stored.
In a world where over 80% of board meetings are held online, it's crucial to have a reliable, secure, and efficient tool like BoardiGO.
#corporategovernance#transparency#BoardiGO
Q4 is fast approaching, so it’s crunch time for M&A. What does the end of year hold for dealmakers? Can any downturns be turned up? Watch our replay on LinkedIn to review the outlook for the remainder of the year. #wheredealsareade#mergersandacquisitions
Q4 is fast approaching, so it’s crunch time for M&A. What does the end of year hold for dealmakers? Can any downturns be turned up? Watch our replay on LinkedIn to review the outlook for the remainder of the year. #wheredealsareade#mergersandacquisitions
From Nationwide to Standard Chartered, leading global organisations have switched to Board Intelligence.
Want to find out why we're their preferred board portal solution? Join our next webinar with Tom Newman and Emma Priestley for their top tips and tricks for switching.
https://bit.ly/3vowQDe#boardportal#boardintelligence
Read Kyrsa Dixon's article here: https://www.bridge.partners/insights/maximizing-partner-program-impact-5-strategies-to-accelerate-partner-mdf-use-in-h2