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While brushing up on #Marketing / #communication trends, I came across a markempa blog on brand activism. This image is key. I've worked at all three - marketing, corporate and values-driven companies. My favorite, by far, is values-driven. I am excited to be starting my next career chapter at another values-driven company.

As a Chief Marketing Officer, I believe in the transformative power of storytelling and genuine connection. Elevating brands goes beyond products; it's about understanding, engaging, and resonating with people on a profound level. Let's build experiences that matter and create lasting connections that transcend the transactional—because, in the end, it's not just about what we sell, but the relationships we cultivate.

When organizations seek PR and marketing, what they're really looking for is to be heard by the right people. It's not just about making noise; it's about impact. The number one thing we see that diminishes the ability to be impactful is not having a unified message throughout your branding, online presence, and owned media. The number two thing? Not having a message at all.

Publicity and PR: By helping clients dial in their core message, create solid positioning, and commit to the long-game, they’ve been able to attract media exposure including features on morning shows and beyond. Plus, my disruptor stance with the focus on PASSION points and integrity has landed me the People’s Choice Award at the California Women’s Conference, features in multiple #1 bestselling books, and an interview in Inc. Magazine (just to name a few). AND, you don’t always need a book or fancy PR firm to activate the energy around your message and get media exposure. You do, however, have to create a newsworthy buzz… I've helped clients land media appearances, get featured in publications, and showed them how to easily incorporate these strategies in their overall marketing plan. Let's talk?

Publicity and PR: By helping clients dial in their core message, create solid positioning, and commit to the long-game, they’ve been able to attract media exposure including features on morning shows and beyond. Plus, my disruptor stance with the focus on PASSION points and integrity has landed me the People’s Choice Award at the California Women’s Conference, features in multiple #1 bestselling books, and an interview in Inc. Magazine (just to name a few). AND, you don’t always need a book or fancy PR firm to activate the energy around your message and get media exposure. You do, however, have to create a newsworthy buzz… I've helped clients land media appearances, get featured in publications, and showed them how to easily incorporate these strategies in their overall marketing plan. Let's talk?

Publicity and PR: By helping clients dial in their core message, create solid positioning, and commit to the long-game, they’ve been able to attract media exposure including features on morning shows and beyond. Plus, my disruptor stance with the focus on PASSION points and integrity has landed me the People’s Choice Award at the California Women’s Conference, features in multiple #1 bestselling books, and an interview in Inc. Magazine (just to name a few). AND, you don’t always need a book or fancy PR firm to activate the energy around your message and get media exposure. You do, however, have to create a newsworthy buzz… I've helped clients land media appearances, get featured in publications, and showed them how to easily incorporate these strategies in their overall marketing plan. Let's talk?

Publicity and PR: By helping clients dial in their core message, create solid positioning, and commit to the long-game, they’ve been able to attract media exposure including features on morning shows and beyond. Plus, my disruptor stance with the focus on PASSION points and integrity has landed me the People’s Choice Award at the California Women’s Conference, features in multiple #1 bestselling books, and an interview in Inc. Magazine (just to name a few). AND, you don’t always need a book or fancy PR firm to activate the energy around your message and get media exposure. You do, however, have to create a newsworthy buzz… I've helped clients land media appearances, get featured in publications, and showed them how to easily incorporate these strategies in their overall marketing plan. Let's talk?

Every rebranding journey is unique 🦄. Happy to share my learnings from Trapets rebranding journey. To my fellow CMOs; Keep fighting for that brand investment. Keep proving the importance of a strong brand. #b2bmarketing #brandvalue #fightfinancialcrime

It might be too early on Monday to drop truth bombs, but you'll anyways have to be aware! You heard it! People have become so busy hiding the reality, that they forget that this reality is in fact the strength of their brand! I recently had the opportunity to hear Mr. Sanjay Chakraborty Chairman, PR Committee, AMA; Founder & Chief Marketing Communication Advisor at EssKsee Consultancy talk about "Why Brands Fail?" and let me tell you, my friend! Your BRAND starts with YOU! The minute you start perceiving your brand like you want your audience to! You'll be on your way to build a winning Marketing Strategy! Being confused with your brand message, with your brand offerings will only put you deep down in the puddle! Begin today! Define your brand in a single statement! If you can't do that, You've got some serious thinking to do! #brand #marketing #mondaytips #brandmanagement #branding

Question: Do your customers and partners like your business? I mean, do they feel so strongly about your company (and the employees they interact with) that they promote it way beyond a one-and-done review or testimonial? No? I thought so. These unicorns are called brand ambassadors. It's not that commonplace but it can (and should) be part of your sales and marketing strategy. If you want to learn how (meet some cool people and enjoy a lovely dinner), then come to the BNSME dinner on Monday, Feb. 26 from 5-7:30 at the Marriott HARBORCENTER in Buffalo. Register below ⬇ Fellow marketer Joe Ray will teach us how this approach of caring personally and building authentic connections helps you/your company to become known, liked, and trusted among your target audience. Takeaways include:  💡 What differentiates a brand ambassador from an “influencer” 💡 How to develop a brand ambassador strategy 💡 How to identify and cultivate the best brand ambassadors within your business