Brittany Hershkowitz’s Post

As the annual Cannes Lions International Festival of Creativity comes to an end, PMW rounds-up the latest news from the agencies, brands and tech firms on the ground. Read on via the link in the comments. The top headlines are: - Reddit, Inc. launches two reports on changing search behaviours  - Yahoo and Innervate (formerly RevJet) launch data-powered creative solution for advertisers - IRCODE transforms passive visual campaign assets into interactive experiences with AI - Google encourages advertisers to experiment with AI - Globant launches new creative network for global marketers

We are so thrilled to see more brands from various verticals optimizing ad campaign performance using Instreamatic's platform! Why do they choose us? - Unprecedented personalization powered by AI. - Reduced production time from weeks to minutes. - 100X lower ad production and resource costs. - Unlimited number of contextualized Video and Audio ad creatives. - AI-driven a/b/c/d testing to increase campaign performance.

Monday is here, and so are the top 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) New #Meta #AI Music Generator Lets Users Create Audio Content With Generative Text Prompts https://lnkd.in/gdgj38HJ 2) #Google: Linking To Authoritative Sites Won’t Help #SEO-https://lnkd.in/g_cWeCKR 3) Meta To Launch AI #Chatbots With Distinct Personas-https://lnkd.in/gM57gcdJ 4) #YouTube Rolls Out 6 Creative Tools For #Shorts https://lnkd.in/gkCa5fig 5) Google Sued (Again) For #Monopolistic Ad-Tech Ecosystem—This Time By #USA Today Owner #Gannett https://lnkd.in/gCwZ95X4 #connectedtv #programmatic #programmaticadvertising #adtech #madtech #martech #digitaladvertising #marketingandadvertising #digitalamarketing #future #MarketingTechnology #AdTechInnovation #MediaBuying #AdTechTrends #DataDrivenMarketing #AdTechInsights #AdTechSolutions #AdvertisingIndustry #AdTechNews #AdTechUpdates #AIinAdTech #AdTechRevolution #AdTechExperts #AdTechStrategy #AdTechCommunity #AdTechEvents

💡 💡 A useful recap of dentsu’s Global Ad Spend Forecast for 2024 considered as a year of big media moments. ‘’It is expected to be the year when third-party cookies are finally deprecated after having been an inherent part of targeting and measurement since the inception of digital advertising. It is the year when Amazon will truly enter the video ad segment with a new ad-supported plan by default for Prime Video. In 2024, generative AI applications will become more concrete and scalable, opening exciting perspectives for channels like audio, where domestic podcasts could become global hits thanks to generative AI powered translation. Download the report to see all the global, regional and sector specific data from 58 markets, as well as explore some of the key factors impacting ad spend shift. #dentsu #globaladspend

The biggest lever you can pull on Meta is simply TESTING MORE. We're testing up to 18 creatives PER DAY. 3 per ad set. These ads are not going to spend themselves. They have to earn their spend. Creatives are the fuel that powers Meta's ad algorithms to rapidly optimise and get results QUICKLY. Constant creative testing = constant fresh data insights for the AI to analyse and action. If you're not constantly refreshing, you're starving the algorithm of the energy it craves.

Did Yahoo just get cool again? Yahoo announced its acquisition of Artifact, a platform founded by the Instagram co-creators. 🤝 This AI-driven technology is about to revolutionize Yahoo News and beyond, promising a more personalized content experience. Yahoo plans to integrate Artifact's AI to curate tailored content. With TechCrunch, Engadget, and Yahoo Finance under its wing, expect a major upgrade in how you consume news. 🌐 While Artifact decided to close its app earlier this year, its innovative spirit lives on through Yahoo's extensive network. This collaboration marks a significant shift in the media industry, where big tech can empower news platforms to offer unique, user-centric services. It's another win for content personalization and a high five to the ever-evolving nature of tech in media. #TechNews #Yahoo #ArtifactAI

Google took a risk by blurring the screen for more than 80% of its "Javier in Frame" ad in front of 123 million viewers. The spot was highlighting the AI powered Guided Frame feature of Google Pixel 8. Guided Frame can be useful feature for any user of Pixel 8; however, Google chose to tell the story through the blurred vision of Javier. Was there a reward? The ad increased perceptions of Google as being Inclusive, but did it lift appeal overall for the brand? Watch Sentient's Emotion AI quantify the emotional experience of the viewing audience and find out if the spot changed implicit attitudes toward Google. #emotionAI #advertising bit.ly/sds-quirks-dallas

🛎The new AI-powered feature to generate backgrounds for Catalog ads on Meta is now rolling out to more ad accounts. When running a Sales campaign using a Catalog, you can now enable the 'Generate backgrounds' enhancement in the Advantage+ creative section at the ad level. Meta will then create different backgrounds for eligible product images and deliver the version that your audience is most likely to respond to. This enhancement may deliver to Stories and Reels.

Did Yahoo just get cool again? Yahoo announced its acquisition of Artifact, a platform founded by the Instagram co-creators. 🤝 This AI-driven technology is about to revolutionize Yahoo News and beyond, promising a more personalized content experience. Yahoo plans to integrate Artifact's AI to curate tailored content. With TechCrunch, Engadget, and Yahoo Finance under its wing, expect a major upgrade in how you consume news. 🌐 While Artifact decided to close its app earlier this year, its innovative spirit lives on through Yahoo's extensive network. This collaboration marks a significant shift in the media industry, where big tech can empower news platforms to offer unique, user-centric services. It's another win for content personalization and a high five to the ever-evolving nature of tech in media. #TechNews #Yahoo #ArtifactAI

Each week we are breaking through the digital noise, and bringing you the latest industry news directly.📣 - Meta has released a game-changing guide to assist marketers with Advantage+ ad campaigns!📈 - Starting next month, every video on TikTok will come with auto-captions by default. A giant leap for accessibility and user experience!👍 - Google's search gets creative: generate images from your imagination with AI... it seems that search results just got a lot more visually appealing!🔍 - X has been given a hefty $386,000 fine over content detection lapses in Australia. Compliance is key in the digital age!👀 - Threads continue to evolve with a new in-stream direct messaging feature, despite seeing a decline in users.💬 Swipe through to find out more! #digitalmarketingnews #marketingindustry #marketingagency