Brooke Catucci’s Post

No doubt AI will be a buzzword next week at Cannes! Before we head to the French Riviera, Yahoo Advertising’s Tony Gemma takes a look at how advertisers can harness #AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, #AI can be a huge asset to marketers if used wisely. Read more from Tony on his best practices and how to make the most of #AI in #advertising in AdExchanger: https://lnkd.in/gZdAp5uC

“Imagine one set of creative assets withstanding a full year sans burnout in effectiveness, with AI enabling a designer to swap a summery background for a snowy winterscape. Or suppose we needed an image of an SUV to go from a zoomed-in asset to a large-scale DOOH experience. AI can frame it in a beautiful mountainscape by expanding the background of the image and adding in features prompted by the designer. The artful eye of a designer can uphold creative quality when AI falls short, while AI delivers unprecedented scale.” Via AdExchanger, Tony Gemma paints a brilliant picture of the promised land we can achieve by striking the right balance between talented human creatives and AI. Give this one a read. (Very validating, Alexandra Matthews, David Sanderson, Kira Shalom, Marcus Ramsey!)

"The number of creative assets that brands use across their campaigns has skyrocketed ten-fold over the last 3 years, as digital platforms have fragmented the media landscape. Adding Generative AI into the mix has accelerated this trend. This trend is forcing brands to find new solutions to maintain control over creative effectiveness, the most important driver of advertising impact. AttentionX rises to that challenge, offering best-in-market creative scoring and performance at unparalleled scale." Incredible collaboration between Realeyes - Vision AI and CreativeX Welcome #AttentionX 🚀 AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot this integrated solution for creative effectiveness at scale. https://lnkd.in/eeKhqJhN

As AI continues to revolutionize the ad tech landscape, it's clear that the industry is shifting from awareness to action. The conversation at Cannes Lions highlighted AI's potential to solve upcoming challenges and infuse every part of the ad experience, making it a crucial movement for ad spend. By embracing AI, we can unlock new efficiencies, enhance customer experiences, and drive business growth - the future of advertising is here. #AdTech #CannesLions #Advertising

Hey everyone! Just came across this fascinating article on the impact of AI in the ad industry from the Financial Times. It's no surprise that as technology advances, there's a growing concern about its potential impact on creativity and human involvement in marketing. The piece talks about how Cannes Lions is now exploring the role of humor in advertising, emphasizing the value of emotional connection in campaigns. Check out the full article and let's discuss how we can adapt and thrive in this evolving landscape. #AIinAdvertising #CannesLions #CreativityVsTechnology https://ift.tt/Ww4zLrD

Hey everyone! Check out this fascinating article from the Financial Times on how the advertising industry is responding to the rise of AI. It's a must-read for anyone in marketing and advertising. Let's discuss the future of creativity and how humor could be the key to staying relevant in this evolving landscape. #CannesLions #Advertising #AIImpact https://ift.tt/QRJE7uX

Meta is rolling out its first generative #AI-powered features for ad creatives in its Ads Manager. According to Meta, these features are based on extensive historical data and feedback from a small and diverse set of advertisers who tested them in the AI Sandbox earlier this year. The features include: - Product Background Visuals - Aspect Ratio Adjustment - Text Variations Check out Garrick Tiplady's post for further information! #facebookadvertsising

Great to see Ciarán O'Kane championing Curation again in ExchangeWire. Supply-side Smart Curation delivers powerful efficiency and performance benefits. The approach increases scale by listening to all traffic, improves addressability with better user matching and drives better outcomes using AI for advanced traffic shaping and dynamic optimization. Not only is our Onetag approach 100% cookieless and future-proof. We also see significant positive impact on carbon emissions and sustainability. Checkout the link in our comments for more... #Curation #CurationStrategies #Programmatic # #AIoptimization #CookielessApproach #SustainabilityBenefits #EfficiencyImprovement #CarbonEmissions #SmartCuration #Onetag

“This transformation of the media ecosystem is happening with such speed and complexity that it’s difficult for large brands or holding companies, let alone an independent advertising agency, to navigate. However, if their ad tech partner has the vision to complement their AI-powered tools with technology built for the modern digital advertising landscape, brands, advertisers and agencies alike are more likely to succeed.” Tech isn't some magic wand to wave at all your problems. Tech is only as good as the person using it. Interesting article from Digiday about using AI to sort and understand valuable consumer data. Marketers-- do you think that the latest AI enabled ad-tech will make things easier, and do you trust it? It seems like everyone is touting these amazing use-cases, but it's still mirky on how well AI can execute them. In general, what are your thoughts on the shift from third party to first party data collection? Drop a comment below! #FirstPartyData #AdTech #DataCollection #AI

In the realm of #digitaladvertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. To take back control, says Nicholas Evans, Product Manager at Picnic, the user-first media platform, we need to shine a spotlight on how we define #AdWaste and encourage a more nuanced approach to #measurement. #ThoughtLeadership #AI #MachineLearning #adtech #AiThorityTechBytes https://lnkd.in/g6ixRjkv