Bumble Inc.’s Post

MODERN DATING TRENDS - A Look At How Dating Culture And Behaviors Have Evolved With The Rise of Online Dating/Apps, The Impact of Social Media, And Changing Social Norms Around Courtship. From the way we meet potential partners to how we conduct romance, dating in the 21st century looks strikingly different than even just a decade ago. Technology has disrupted traditional models of courtship and accelerated social evolution at a rapid pace, for better and worse. The rise of internet-based matchmaking has radically shifted how singles connect. Estimates suggest nearly 40% of couples now first meet online, with go-to apps like Tinder, Bumble, Hinge becoming as ubiquitous for seeking dates as bars and parties were in the past. While expanding options and control over screening, some argue constant swiping fosters shallow interactions lacking depth. Social media has also reshaped norms. Many view profiles not just as dating resumes but curated works of self-promotion under intense social scrutiny. Followers tracked and likes analyzed take on disproportionate importance over substance and shared interests. However, platforms argue they simply reflect current trends towards broadcasted self-expression. In turn, the process of dating itself has adjusted accordingly. More emphasis is placed on crafting perfect photos and bios to gain attention in hyper-saturated markets where prospects are potentially endless. Vetting via Internet searches and sleuthing mutual connections on social media have become standard before even arranging a first meetup. This shift to evaluative online prospecting before any personal interaction enables unprecedented levels of selection. Yet the ease and efficiency comes at the cost of serendipity, chance encounters that triggered "love at first sight" for generations. Some lament it's lost the vulnerable art of organic chemistry and pacing that comes from credentials-blind interactions. Lastly, the old script dictating who pursues whom is being rapidly redefined as social mores evolve. LGBTQ+ individuals who faced discrimination are finding community and voices. Movements like #MeToo have shone lights on toxic behaviors and redistributed relationship power dynamics. People experiment with non-monogamy, casual affairs or being relationship-free altogether unapologetically. While change creates whiplash for some clinging to nostalgia, the majority sees it broadly empowering people to love on their unconstrained terms, driving society to healthier interactions and understandings all around. Technology and social change have disrupted dating culture massively, but may simply be reflecting humankind's perpetual evolution.

Earlier this year, new Bumble CEO Lidiane Jones said in a Fortune interview that Bumble was rethinking women making the first move — the dating app’s signature for its ten-year run. Today, Bumble officially announced updates to the “first move,” as well as other feature upgrades and a fresh brand identity. Since Bumble’s inception in 2014, only women could message matches first. In the case of same-gender connections, anyone could message first. In 2022, Bumble announced that non-binary users can make the first move as well.  SEE ALSO: Dating culture has become selfish. How do we fix it? Bumble Opening Moves Now, Opening Moves is Bumble’s “evolution” to this concept. Women users have the option to set a question for their matches to respond to, either from Bumble’s recommended options or by writing their own. Non-binary users and those looking for same-gender connections can set and respond to an Opening Move, as well. Otherwise, men looking for women can’t set an Opening Move, Bumble told Mashable. Bumble’s new Opening Moves feature. Credit: Bumble In Bumble’s press release, Jones cited how tiring online dating can be as a reason for this feature. “In listening to our community, many have shared their exhaustion with the current online dating experience, and for some, that includes making the first move,” said Jones. “We’re also hearing from women that empowerment today is not only about control but it’s also about agency, and we’re excited to offer more choice in how women make the first move with our new Opening Moves feature.” New Bumble profile changes Bumble is rolling out other changes and updates to profiles in addition to Opening Moves. For one, the app refreshed its logo, font, and colors.  The app is also expanding Dating Intentions badges. Bumble senior product manager Dara Alsulayman explained in a demo video shared with Mashable that, “We’ve heard a lot from our members that misalignment in dating intentions is one of the biggest pain points, and we feel this stems from dating intentions on dating apps and Bumble not necessarily reflecting how people feel about dating intentions.” Some people feel that dating intentions on apps are rigid, so Bumble has added more options and the ability to pick up to two intentions, Alsulayman continued. Mashable After Dark Up until now, users could express on their profile whether they’re looking for a relationship, something casual, marriage, or “don’t know yet.” Now, users have more options: Bumble’s expanded Dating Intentions. Credit: Bumble Bumble also updated its interface in terms of how interests, values, and causes look. Now, common interests (and Spotify artists) are at the top of profiles. Causes and communities have their own section in profiles too. The app took a page from Hinge and added prompts to profiles to show off personality — though they’re optional on Bumble. Previously, Bumble required all

Who it’s for: If you’re fed up with the dated gender norms that plague most dating apps, Bumble may be your best bet. Bumble flips the script, putting the power in the hands of women and non-binary individuals to initiate the first conversation. By giving the reins to this empowered group, Bumble creates a space where women and non-binary folks can feel more in control of their dating experience, and where unsolicited creepiness takes a back seat. Why we picked this: Bumble stands out as a refreshing alternative to the chaotic swiping culture in the world of dating apps. We’ve all encountered serial swipers, mindlessly liking every profile without genuine intentions. Bumble’s unique approach, with its rule that women and non-binary individuals must initiate the conversation, effectively combats this behavior and encourages more meaningful connections. However, the app’s new CEO, Lidiane Jones, says she’s rethinking the messaging-first approach and may implement features such as pre-written conversation starters to make it easier for users to break the ice and start talking. There’s also talk of removing the women-message-first system altogether to provide more flexibility and inclusivity for users. Jones said this once-unique approach now “feels like a burden for a subset of our customers today.” With Bumble, matches have a 24-hour expiration, discouraging endless swiping and promoting timely communication. Women taking the lead in starting conversations eliminates the mass “hey” messages that often flood other platforms. While men may feel pressure to initiate, Bumble creates an environment where conversations can flow more naturally and authentically. In addition to its emphasis on empowering women and non-binary individuals, Bumble is working hard to eliminate fake profiles with its newest feature, Deception Detector. This feature uses artificial intelligence to analyze profile photos and flag any signs of potential deception, such as fake or stock images. Beyond that, the app is pretty similar to Tinder, with some prompts and filters that keep things a step up from finding a casual fling. Likely, you’ll find a similar crowd here, but perhaps in this space, one more willing to chat and see where things go. var facebookPixelLoaded = false; window.addEventListener('load', function(){ document.addEventListener('scroll', facebookPixelScript); document.addEventListener('mousemove', facebookPixelScript); }) function facebookPixelScript() { if (!facebookPixelLoaded) { facebookPixelLoaded = true; document.removeEventListener('scroll', facebookPixelScript); document.removeEventListener('mousemove', facebookPixelScript); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;

Last week, we did a thing. Expanding on our ongoing efforts in the dating space, Eventbrite launched its first-ever dating report, "Niche to Meet You." Beyond exploring the shift from online to offline dating and the drivers behind it, we dig deeper into the niche experiences singles are craving and tackle the burning question: "If not on dating apps, where do we meet other singles?" Well, I'm happy to share that while only 31% of Gen Z and Millennials feel there are plenty of places to meet new people, the reality is, there are far more opportunities than they realize. Here's a snapshot of our findings: 🎭 Gen Z and Millennial singles are connecting through niche dating events centered around their interests, like book clubs and pickleball. They're also engaging in hobby-based activities like pottery and glassblowing workshops, using shared passions to build deeper connections. 🚨 Safety is a huge concern with online dating. Nearly half of those who prefer in-person meetings think it lowers the risk of someone hiding their true identity. Plus, the majority of Millennials—nearly 70%—favor face-to-face meetings because it feels more genuine to them. 🥳 Fun is a top priority! For first dates, 82% of Gen Z and Millennials want to do something they both enjoy. It’s also encouraging that most–70% of men, 74% of women, and 72% of active daters–consider a first date successful if they had fun. So while we're not trying to be the next dating app, we do offer a refreshing (and fun) alternative for singles looking for something meaningful. Eventbrite's mission has always been to bring people together through unique shared experiences, and it's incredibly exciting to see this happening in the dating world, as we help singles connect on their own terms through events they genuinely enjoy. For more insights, check out our blog post and the full report below 👇 #eventbrite #presscampaign #dating #nichetomeetyou

In the last few months, I've spent thousands of hours thinking about the dating industry. I've spoken to singles and couples from across the world about their dating experiences. Here are 5 things that are broken about the dating industry. Quality connections are few: Across countries, women seem to be inundated with matches, but the quality is as rare as a unicorn. The common woes - profiles that are financially unstable, socially awkward, or just plain bland. Superficial matching: Swipe culture prioritises looks over substance. Genuine connections are sidelined, and the depth of character is often lost in the swipe storm. Lack of Diverse Narratives: The spectrum of human relationships is colorful, but dating apps are black and white - fixated on casual flings or traditional relationships. The world has moved in 2023, but dating apps haven't kept up. Privacy and Safety Concerns: Airtight verification processes and safety nets are indispensable for an industry that connects strangers over the internet, but safety and privacy are often afterthoughts for most apps. Age Inclusivity: Most dating apps are youth-centric, leaving men over 35 high and dry. Women seem to want to date slightly older men, but platforms that embrace the wisdom and financial prowess of the more seasoned demographic are missing. I'm building the dating app that you deserve. Watch this space for more! Activate to view larger image,

𝑴𝒂𝒌𝒊𝒏𝒈 𝒐𝒏𝒍𝒊𝒏𝒆 𝒅𝒂𝒕𝒊𝒏𝒈 𝒃𝒆𝒕𝒕𝒆𝒓 𝒇𝒐𝒓 𝒎𝒆𝒏 𝒃𝒚 𝒋𝒖𝒔𝒕 𝒑𝒖𝒕𝒕𝒊𝒏𝒈 𝒘𝒐𝒎𝒆𝒏 𝒊𝒏 𝒄𝒐𝒏𝒕𝒓𝒐𝒍? “When I founded Bumble, it was because I saw a problem I wanted to help solve; for all the advances women had been making in workplaces and corridors of power, the gender dynamics of dating and romance still seemed so outdated.” -- Whitney Wolfe Herd At #BillionDollarMoves, we love highlighting the importance of leading with purpose; and see how the most notable successes often stem from those who find the perfect intersection between their core values and market demands. Whitney Wolfe Herd is undoubtedly a name that needs no introduction. Her entrepreneurial triumphs are evident in Bumble Inc.'s astounding achievements; we’re talking about: - A user base of 50 million; - Over 100 million downloads;  - An estimated annual revenue exceeding $900 million as of last year. (Source: Fortune, entrepriseappstoday) Beyond her drive to revolutionize online dating, originating from her personal experiences, Whitney's prowess as a savvy entrepreneur and strategic leader is simply undeniable. Inspired by Whitney’s journey, here are 3 actionable questions that you can, too, think like Whitney: 1/ Instead of jumping head first into an endeavor, ask yourself: what is a small risk that you can take on yourself to prove out an open question you have? 2/ Reflect on the setbacks and challenges you've faced; how can you leverage these experiences to uncover opportunities? 3/ What is your current brand identity? What is that of your company? Seek input from stakeholders/customers/followers/peers. Are they aligned? If not, how can you do better? Ps: Bumble reveals under new CEO, Lidiane Jones an adjustment to their signature feature (to address the fatigue in swipe-happy dating apps)— women are now able to pre-select “opening moves” that they can send to every match. An automatic question like “What’s your Roman Empire?” (TikTok shorthand for something you’re obsessed with) relieves some pressure in the moment of a match. Users can choose one of Bumble’s questions or write their own. - what do we think? 🤔 — If you enjoyed this, 1/ Tune in to our CEO series to uncover mental models and business strategies of global leaders (Whitney’s episode link in comments!) 2/ Follow Sarah Chen-Spellings and Billion Dollar Moves Podcast as we travel across the globe, to surface what we call the 'unexpected leader'; unicorn founders & funders who were underestimated, long before they became iconic. #CEO #bumble #whitneywolfeherd #entrepreneurship #femalefounder #leadership

In the last few months, we've spent thousands of hours thinking about the dating industry. We've spoken to singles and couples from across the world about their dating experiences. Here are 5 things that are broken about the dating industry. Quality connections are few: Across countries, women seem to be inundated with matches, but the quality is as rare as a unicorn. The common woes - profiles that are financially unstable, socially awkward, or just plain bland. Superficial matching: Swipe culture prioritises looks over substance. Genuine connections are sidelined, and the depth of character is often lost in the swipe storm. Lack of Diverse Narratives: The spectrum of human relationships is colorful, but dating apps are black and white - fixated on casual flings or traditional relationships. The world has moved in 2023, but dating apps haven't kept up. Privacy and Safety Concerns: Airtight verification processes and safety nets are indispensable for an industry that connects strangers over the internet, but safety and privacy are often afterthoughts for most apps. Age Inclusivity: Most dating apps are youth-centric, leaving men over 35 high and dry. Women seem to want to date slightly older men, but platforms that embrace the wisdom and financial prowess of the more seasoned demographic are missing. We are building the dating app that you deserve. Watch this space for more!

In my latest video I share my TEN REASONS for why I encourage men to delete their dating apps. Now before I go on, let me make this clear, I’m not saying that you or any other man won’t EVER get some level of results from dating apps, but if you can confidently approach and meet a women in real life then you will not only get more results but also, you’ll get HIGHER QUALITY results. So if you’ve found your self stuck in a spiral of swiping, messaging and waiting for responses from women who you haven’t even actually met, then it might be a good idea to take a break from the apps and refocus that time and investment you put into those apps on developing your skills in building attraction and start approaching and meeting women in a more organic way. Remember, dating apps LOSE a customer each time someone gets a partner. The apps want you to stay 100% reliant on them, so they create an artificial sense of abundance and opportunities. Consequently, the illusion that there is an endless supply of opportunities, makes everyone feel very dispensable and encourages people to end up wasting each other’s time. Both men and women believe someone better will keep coming along, and all they have to do is keeping swiping through the conveyor belt of photos until they find the ‘perfect’ match. It’s no wonder that so many men are experiencing a feeling that they're ‘wasting time’ with online dating, as these apps create a self perpetuating cycle whereby everyone is made to feel replaceable and your value is based on solely on your looks, and only holds its worth until the next more attractive profile comes along. I don’t know about you, but I would hate to feel so replaceable. It would really affect my confidence and self worth and yet millions of men (and women) are putting themselves through this because they have convinced themselves that this is the ONLY way to meet anyone. It’s a lie. It’s a clever lie that the dating apps have sold to you. All our students who attend our 7-Day Mastery program here in London and in Las Vegas, have rediscovered the thrill and the excitement of actually approaching a woman, engaging and flirting with her, getting to know her, getting her number and eventually going on a date with her. On the Mastery Program and Acceleration Mentorship, we show men how to master their approach and improve their conversation skills, as well as teaching them how to build attraction. With these skills, our students massively raise the quality of the women they meet, as they're no longer limited to what the algorithm on the apps decides to give them, and are instead, choosing the women that they actually want to be with. --> https://lnkd.in/dhgUXtnP

Eventbrite's latest report, "Niche to Meet You," delves into the current dating landscape, focusing on the shift from online to offline interactions among Gen Z and Millennials. The report reveals a surge in speed dating and singles events as young singles seek meaningful connections beyond screens. With over 1.5M searches for dating events on Eventbrite, it's evident that young adults are prioritizing face-to-face experiences to combat online dating fatigue and connect over shared interests. Key insights from the report include: - 45% of Gen Z and 35% of Millennials struggle to find someone who shares their interests, a major obstacle in online dating. - Safety concerns drive 47% of individuals towards in-person dating, believing it minimizes the risk of deception. - 69% of Millennials prefer in-person dating for its authenticity, seeking deeper connections. - When planning first dates, 82% of young adults opt for activities both parties enjoy, with a budget-conscious approach among Gen Z, aiming to spend under $50. - Gender norms persist, with 63% of men taking the lead in planning and 74% of women enjoying surprises. As dating norms evolve, 42% of singles desire stepping out of their comfort zones. - Ultimately, fun is the key metric of a successful date, as highlighted by 70% of men, 74% of women, and 72% of active daters. The report sheds light on the evolving preferences and priorities of modern daters, emphasizing the value of genuine connections and shared experiences in today's dating landscape. #Events #Eventbrite #datingevents https://lnkd.in/eEqq3saw