Gregory Silvano’s Post

Don't be like Darren... Darren was an eCommerce Manager who joined a successful DTC brand. When Darren started, he was tasked with solving one big problem. The business had experienced a major growth phase, but growth over the preceding 12 months had slowed. Ad costs were up, and Conversion Rates were down. Their CACs cost were going through the roof. Darren managed to convince his new employer that, in order to turn things around, they needed to do a full redesign. Fast-forward six months, and the team was down almost £100k after investing in new branding, photography and a shiny new website. But, nothing else had changed. The metrics were still exactly the same as before. - No improvement to CR - No improvements to AOV - No improvements to RR The problem was that they hadn't invested in a new copy; the copy from the old site was just copied/pasted onto the new site. Avoid getting egg on you face like Darren did. Comment "Copy Guide" below or Check my profile page for a free copy of our eCom Copy guide.

Learn how to launch a successful one product Shopify store with this comprehensive guide from Passionate Design Agency. Discover the key steps to nail a niche product, create a magnetic brand, and execute flawless marketing strategies. This no-fluff guide provides proven strategies and practical tips to accelerate your store's growth. Dive in and turn the spotlight on your product line for business success!

Learn how to launch a successful one product Shopify store with this comprehensive guide from Passionate Design Agency. Discover the key steps to nail a niche product, create a magnetic brand, and execute flawless marketing strategies. This no-fluff guide provides proven strategies and practical tips to accelerate your store's growth. Dive in and turn the spotlight on your product line for business success!

Beauty brands! 💄 Want to kill competition with one ad creative? 🔫 Test these 5: US vs THEM Style ads Why do these work? 🎯 Shows your brand’s features and benefits more strongly than competition’s 🎯Instant credibility —--------------------------------------------------------------------------- P.S: The ads used in the carousel haven’t been created by my agency. --------------------------------------------------------------------------- I am Veena Gandhi 💓I help eCommerce brands scale profitably and consistently to $100K+ months through proven strategies and frameworks. 🤑 Scaled 200+ eCommerce stores 🚀I am on a mission to help Fashion, Beauty & Lifestyle DTC Brands Ship A 100 Million Life Changing Products By 2030 Click my name & follow + 🔔

🎨🚀How Print on Demand Brands can find success FAST! In a recent reel, I shared three pivotal tips for crafting successful print-on-demand businesses on Shopify. If you haven't caught that yet, I highly recommend giving it a watch—it's a treasure trove of insights. One of those tips emphasized a constant drive to innovate, particularly through creating fresh designs. This notion is not mere conjecture; I've put it into action in my stores. Currently immersed in building a new print-on-demand store, I've coupled this creativity with a fundamental practice: market research. By studying my major competitors and analyzing what's trending in their stores, I gleaned insights into high-performing designs. Leveraging this knowledge, I crafted variations of these successful designs, listed them in my store—and the results were astonishing. Within just 48 hours, one of these designs started selling. This experience serves as validation that comprehensive market research and a commitment to ongoing product testing are genuine game-changers for print-on-demand stores. However, it's crucial to emphasize that we're not duplicating products but utilizing them as inspiration to develop our own unique and superior offerings. Embrace these practices in your store, and observe the transformative impact on your business. 🌟 Want help launching, growing, or scaling your brand? Check out our resources, or book a free strategy call with ME at BrandBuildingMasters.com! Follow @brandbuildingmasters for more brand growth strategy! . . #facebookads #ecommerce #ecom #ecommercetips #digitalmarketing #marketing #shopify #handmade #shopifytips #sidehustle #makemoneyonline #realestate #realtors #realtorsofinstagram #realtorsoftiktok

Build a Brand that Blazes Through the E-Commerce Landscape Tired of blending into the online store crowd? Forget flashy products and price wars, it's your brand DNA that ignites loyalty and sets you apart! Here's the recipe for brand alchemy: Unravel your "why": What's your soul essence? What problem do you solve? This is your brand's beating heart, the story that connects with your audience. Speak your truth: Craft a clear voice and stunning visuals that echo your essence. Playful and vibrant? Or sleek and sophisticated? Let your visuals amplify, not contradict your message. Master the social stage: Ditch the island hopping! Weave platforms into a tapestry that reflects your brand. Tailor content, but maintain a consistent tone and message. Be present, engaging, and authentic – your audience craves genuine connections, not robotic sales pitches. Content is king (and queen): Skip the hard sell, offer value! Informative blog posts, insightful videos, interactive quizzes – show your expertise, entertain, and subtly weave your brand story. Remember, valuable content builds trust, and trust fuels loyalty. From purchase to paradise: Your brand lives beyond the "Buy Now" button. Make every interaction seamless, intuitive, and delightful. Surprise customers with unexpected touches – handwritten notes, free samples, exceptional service. These moments leave a lasting impression, turning customers into brand advocates. Measure the flames: Building a strong brand is a journey, not a destination. Use data as your compass – track website traffic, social engagement, and reviews. Adapt, experiment, and refine your strategy based on these insights. Building a strong brand isn't about vanity, it's about value. It's about forging connections, speaking to hearts, and making online shopping an experience that ignites excitement and loyalty. Take these ingredients, stir them with passion, and watch your brand blaze a fiery trail through the digital landscape! P.S. Share your brand-building experiences in the comments below! #branding #ecommerce #marketing #community #value #growth

You’re putting in the effort for your ecom brand. But still nothing. No big numbers. It’s not your Facebook strategy. It’s not even your product selection. I’ll share an overlooked secret: First Order Profitability. Here’s why this matters for your brand: I’ve helped over 100 ecom brands do over $40 million last year alone. (Consider this my qualification for the advice) So, what’s FOP? It’s pretty straightforward. It’s about making a profit on the very first purchase from a new customer. Seems obvious, right? But you’d be surprised how many businesses miss this. This is the breathing room you also need when you start scaling. The higher your average order value, the more rope you have for your ad spend. So, how do you stay profitable? First, know your numbers. You need to understand your break-even point. This is where your cost to acquire a customer and your profit from their purchase meet. Without this, you’re just shooting in the dark. Second, think about ways to bump up your average order value. Can you bundle products or offer upsells? These strategies can help increase your initial profitability. Lastly, keep a tight hand on your ad spend. Constantly test and adjust your campaigns to lower your acquisition costs.

The team finished a sample audit and here are some of my major takeaways. Let's get into it! Industry: Fashion & Apparel Brand: https://lnkd.in/g9JhPQiX 🎨Consistent branding: Ensure checkout pages match the main site's look and feel. Maintain consistent button colors and styles throughout the funnel. 📸Optimize hero images: Use live text instead of baked-in text for better SEO and image quality. Keep CTAs visible in the viewport. 👥Social proof: Integrate social content without driving users off-site. Showcase influencer content while keeping users in your funnel. 📧Strategic pop-ups: Consider delaying email capture pop-ups to avoid disrupting new visitors. Test exit-intent or timed pop-ups instead. 🧭Navigation optimization: Analyze which categories drive traffic and conversions. Balance SEO needs with user experience. 🏠Homepage merchandising: Feature product recommendations higher on the homepage. Tailor messaging for new vs. returning customers. 👚👕PDP recommendations: Test complementary vs. similar product recommendations. Optimize the number and relevance of suggested items. 🛒Empty state optimization: Improve empty cart and search results pages with relevant product suggestions. #EcommerceOptimization #WebsiteAudit #ConversionRateOptimization #shopify #CRO

This was a big BFCM, back in 2021. This clothing brand went on to do 7 figures over the Nov-Dec period. Most of this was just being in the right place, at the right time- i.e. efficient advertising (mainly on Google Ads).  Traffic costs go up, so being efficient is crucial.  And high margins help, too. And this brand probably couldn't have handled more orders- so little was done for email promotion. We simply dealt with the incoming demand. Some key lessons as we look to prep for the holidays: - Ensure stock control is running effectively and you have the right safeguards in place on the site (e.g. allow over-sell and back-order where possible) - Check your site's navigation and UX. Use tools like Hotjar/Lucky Orange - Ensure you're capturing email addresses effectively And whether you're new or established- start early.  Start warming up your email lists and priming them for your best offers. And remember- "offers" DO NOT have to be discounts and deals. It could be specially reserved stock. Limited edition pieces. Gift with purchase. How's your planning going?