Cannes Lions International Festival of Creativity’s Post

"Creative bravery means allowing yourself to be vulnerable and experiment." This wrap-up report distills all the insights and trends from the 2024 Cannes Lions International Festival of Creativity. https://lnkd.in/edxfKi_K (2024 Cannes Lion Grand Prix Winners: https://lnkd.in/gk98XRHU) #marketing #advertising #digitalmarketing #creativity #canneslions2024 #canneslions

😍 Prague for a second time! Exactly one year ago, I was on stage in Prague, presenting our latest media ethnography conducted in the Czech Republic on behalf of AKTV - Asociace komerčních televizí. And I really enjoyed it 🙂 I am therefore delighted to be able to return this year to present our fantastic study once again at the Forum Media 2023 on Thursday, 09.11. Come and see me on the big "Effie" stage in the O2 Universum, at peak airtime, so to speak 🎥 📺 🎬 The title "Track the Success CZ Edition: Four reasons why advertising is more effective on television" already tells what our study is about: Not only do we show that advertising on television works better than on other channels, but we also take the time to dive deep into the data in search of the reasons. For the sake of suspense, however, I won't reveal the four specific reasons in this post 😉 So stay tuned! I will be joined on the Effie stage by many other exciting speakers, including Jakub Strýček, Štěpán Wolde and Josef Beneš. And there will also be many high-ranking speakers from Germany, such as journalist and professor Alexandra Borchardt or Ulrich Klenke from the Deutsche Telekom, who I am really looking forward to! Or as it is said in Czech (to my knowledge): Už se na něj těším! 🙂 #research #television #prague #eyesquare

Please join on September 7th, as I participate in a panel of industry experts to discuss the challenges faced by broadcasters when factoring sustainability into their buying decisions, and how it affects who they do business with.

PLOTTING THE EFFECTS OF DISRUPTION: CHARTING THE NEW MEDIA ECOSYSTEM https://lnkd.in/er8UE6nS Where are the audiences? Where is the opportunity? And where is the money going? If you want a global view of the media market, and predictions which are bold, insightful and thought provoking, this is a great session. More in https://linktr.ee/ESHAPTV hashtag #Media hashtag #Entertainment hashtag #Disruption hashtag #Global hashtag #Map

In case you have missed the "Research to Reality- Digital solutions to European Challenges" conference last week, where the synergies between Horizon Europe (research and innovation) and Digital Europe Programme (implementation) were discussed, you can cherry pick your sessions by accessing the recordings and presentations: https://lnkd.in/d5e7U99M

What began as a curiosity about Europe's fastest game bird in 1955 subsequently gave rise to the esteemed Guinness World Records. Originating from a modest publication in a room above a gym, the company has since evolved into an international multimedia brand, establishing offices from London to Tokyo. Today, the company not only offers books but also engages audiences through television programs and live events. Central to the company's endeavors is a steadfast commitment to inspire individuals, communities, and nations at large to immerse themselves in the world of record-breaking. Our partnership with Guinness World Records began in 2018, enabling the company to certify the global records achieved by TV series, movies and talent based on Parrot Analytics global audience demand datasets. Here is what Guinness World Records Editor-in-Chief Craig Glenday had to say in our most recent partnership announcement: "In the age of countless viewing options, it's truly compelling to discern which TV shows and talent capture the hearts and minds of audiences globally. Our recent Guinness World Records titleholders not only indicate a show's global fan demand but also highlight the insatiable and ever-evolving tastes of viewers from different corners of the world. With the unparalleled global insights offered by Parrot Analytics, we can delve deeper into the dynamics of global viewership, appreciating the diverse tapestry of content preferences across nations. Our continued partnership with Parrot Analytics remains instrumental in unveiling the world's most sought-after TV shows and talent." https://hubs.ly/Q023v0_N0

NAB 2024 - A Successful Media Technology Event! Amidst the flurry of activity at this year's National Association of Broadcasters Show, the statistics speak volumes: ·       Over 61,000 attendees from 163 countries ·       Almost 1300 exhibitors from 41 countries ·       Hundreds of media editors, analysts & bloggers By our calculations, members of the press received up to 100,000 press announcements or more prior to and during the show. How can you ensure your product messages emerged above the roar of new technology that hits during a trade show like NAB?  ·       By setting up one-on-one press meetings during the show.  ·       By reaching out to editors prior to the show to highlight the most important messages.  ·       By identifying upcoming editorial opportunities. ·       By reaching prospective buyers who were not able to attend the event. Make sure your technology news doesn't get lost — get in touch with 202 Communications today.

Great insights in this article, especially the last line.

Join us this morning from 8 am to 8:30 am on ClassicFM 97.3 for an exhilarating radio show. We will decode the intricacies of the previous week's economic and financial tales, bringing you expert analyses, implications, and an immersive Q&A session. Engage with us during the Q&A session and get free expert advice on your financial queries. Don't miss out on the opportunity to unravel the secrets of the Nigerian economy with us! Nairametrics

From Mystery to Media Evolution: Join Us in Decoding How Digital Platforms Are Reshaping Royal Narratives 👑 Click here to read: https://lnkd.in/ekjfSHQZ #RoyalDigitalDynamics #TikTokTalesUnveiled #NarrativeInsights