Cannes Lions International Festival of Creativity’s Post

Last week, Specsavers took home two Grand Prix – by rick-rolling Britain's ears. The work aimed to battle the stigma around hearing loss by uniting the nation over a common experience – misheard lyrics. In the world’s first mass hearing test, it partnered with Rick Astley to re-record ‘Never Gonna Give You Up’, but with lyrics people have been mishearing for years. The result? A nationwide discourse around hearing loss, and a 1220% above target increase in hearing test bookings. The Misheard Version | Specsavers | Golin London | 2024 🏆2 Grand Prix 🥇1 Gold Lion 🥈3 Silver Lions 🎗️7 Shortlists Access all areas of the Festival with the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now to be the first in: lnkd.in/eEJRqzaR

Clever!! a fun way to raise awareness!

Tracy Nguyen

Marketing Communication Specialist | ex-SuntoryPepsiCo| ex-Ogilvy| ex-Edelman

3w

it's absolutely a standout piece of work in the healthcare category. They tackled the challenging brief by blending humor with a familiar 1980s song, well targeting an audience aged 50+

Dora Jean Gillespie • Dora Jean Creation

Creative Director | Digital Artist. I reuse & reimagine existing photographs to bring your images to life and into a new dimension where they stand out from the crowd. Fast and affordable & bespoke to your Brand Vision.

1w

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Anushree Ghosh

Digital transformation - Media, Content, Data, D2C @ITC Foods

3w

This one’s superb

Ali Williams

Marketing Leader | Demand Generation | Growth Marketing | Lifecycle Marketing | Tech | SaaS | Nonprofit

2w

Brilliant! Love this.

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Josey A.

Sharing Optics knowledge through Digital Marketing Strategies & SEO at @HÜBNER Photonics

2w

Brilliant campaign!!😍

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Tania Savage

Account Manager Sales and Marketing

3w

Brilliant!

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