Cannes Lions International Festival of Creativity’s Post

If you're into ad effectiveness at all you should get into this short and well made Creative Impact Unpacked report from WARC X Cannes Lions International Festival of Creativity - also contains flamboyant insights from us and our study of emotions overlaid on to the Creative Effectiveness Ladder. https://lnkd.in/eSuy7DU6?

If you're into ad effectiveness at all you should get into this short and well made Creative Impact Unpacked report from WARC X Cannes Lions International Festival of Creativity - also contains flamboyant insights from DAIVID 🦩 and our study of emotions overlaid on to the Creative Effectiveness Ladder. https://lnkd.in/eSuy7DU6?

2024 is already 5% over. Ad agency owners who choose to build thought leadership will have the fast-mover advantage. The more they publish, the faster they will: – Figure out which topics are working. – Discover angles & frameworks that can be reused. – Build a library of evergreen content that can be recycled. If you are an ad agency owner the first-mover advantage of becoming a thought leader is gone because some of your peers have already started to publish & build authority online. However, soon there will be more people, and with more people comes more competition. Those who decide to start sooner will have a massive advantage over others who are still waiting on the sideline.

CMOs must recognize that low-quality content optimized for search is no longer a viable strategy for being truly customer-centric while protecting your brand's integrity, revenue streams, and growth potential. Quality content that exhibits authentic expertise is how you connect with audiences' intent at every stage. The cutting-edge organizations all build a culture of intelligent, comprehensive, search-optimized content as their compass for excellence. Learn more: https://lnkd.in/dJc-ziNS

Comparto el STATE OF CREATIVITY 2024 by Cannes Lions International Festival of Creativity The industry’s growing again – but our newest research shows there’s a communication breakdown. And most teams are feeling the strain.    The State of Creativity 2024 is out now. Bringing together results from the industry’s most wide-reaching survey of global creatives and marketers, with in-depth analysis and case studies from business leaders and our Advisory team.   This year, the focus is on you. Whether you’re brand or agency side, junior or exec – our survey results put more emphasis than ever on relationships both internally and externally. Aquí el informe: https://lnkd.in/dgwFYB2k

Sustainable advertising is the future! 🌱 I am looking forward to catching up with many of you at Cannes next month to discuss how Scope3 is supporting brands and their partners to make a real impact. Message me or use the link in the comments below if you’d like to set up time #sustainableadvertising #greenmedia 

Today, luxury brands face the complex task of being inclusive and exclusive. Failing to create a balance can mean losing loyal clientele and alienating prospective customers. One solution is user-generated content.📱 Kim Lawton, CEO of Enthuse Marketing, wrote an article on AdAge laying out three strategies for integrating consumer content into a marketing mix. To learn more about these strategies, visit the link below: https://lnkd.in/eQ_CKzj7

#PRNEWS - 🚀 Keep your content game strong in the age of misinformation! 💡 Consistency is key to safeguarding brand integrity. Check out this free PR tip of the day: https://bit.ly/4agYC4d #Caribprwire, #PRNEWSWIRE

Places are still available for our next Making It event on the evening of 27 Sept, in partnership with Makers. In-House Agency leaders are invited to join us to discuss how to make great work, and what gets in the way. *Ambition versus budget: where dreams meet reality *Partners: Understanding the evolving production landscape. *Bidding and contracts: Best practice, how to build great relationships with production partners. What do IHAs get wrong? What do IHAs need from production partners? *Collaboration: Do IHAs understand their role in the production process? *Managing stakeholders, feedback and approvals. * Sustainability: Strategies for reducing your productions’ carbon footprint We'll be exploring all this with Nicky Russell, partner at WDC, and Sophie Chapman-Andrews (She/Her) and Mike Garrod, Exec Producers at Makers, our partners for the session. Plus we have: Q&A with Mali Okoi-Obuli, formerly Global Senior Manager / Exec Producer, Creative Shoot & Production, adidas, who has now started a new production business, Our House Q&A with Jo Fenn of AdGreen and David Akeredolu, Global Lead – Creative Production, Diageo, on how to measure and reduce your advertising production emissions Tickets here https://lnkd.in/e5ex857N

What defines “quality” in the creative industry? For the team at Roger That Agency, quality means delivering a degree of excellence across all our work, from our first call with a prospect to pressing send on a client’s final deliverable. In action, it looks like: ➡ Exceptional service – delivering our work fully and on time while communicating clearly.  ➡ Strong relationships – prioritizing the people we work with, even when challenges surface. ➡ Concrete understanding – producing work that shows brands we get who they are and what they need.  ➡ Desirable outcomes – creating assets that make clients feel proud of their brand and excited to share.  ➡ Effective approvals – sharing creative work that’s easy to review and approve.  ➡ Powerful messaging – crafting clear, concise, accurate, and authentic content so it’s enjoyable to digest and drives readers to take action. ➡ Elevated standards – making quality contagious across teams to improve the status quo. Creative pros: what does “quality” mean to you? #smallbusinessbranding #smallbusinessmarketing #branding #brandingagency