One week ago, this idea was born via text. Today, it made history. Molly Baz has become the first pregnant woman to ever be on a cereal box. This idea came to be in the most exciting, organic, magical, awesomely chaotic, daunting but also deeply trusting way. And funny enough, I was filled with all of the same feelings while I was pregnant less than a year ago. This idea is for us. No matter your pregnancy journey, our journeys - and our big, glorious bellies - deserve to be seen on the world’s biggest stages and unapologetically celebrated. Our first Special Edition box is just the beginning for how we’re going to show up in big ways for pregnant women and more people. Because as we say on Special K, a cereal is only as special as the people it’s designed for. Thank you to my Leo Burnett, MSL (Global) and WK Kellogg Co teammates and friends who worked lovingly and meticulously on this idea. Who worked so much and so fast, it felt as if they added hours to the day. Who didn’t hesitate to hop on a plane, work all night, text all day and collaborate endlessly. These days, it feels increasingly harder to create and sell ideas that feel so deeply human. But tonight, I got to tell my 9 month old daughter, “I did this for you” - for the first time in my career. And that felt pretty damn special. Grab your Special Edition box at the link below before they’re all gone! Doug VandeVelde Sadie Garcia Krystina Fisher Kyle Dunagan Poff Alisa Wolfson Brandy Francis Sally O. Kat Peevey Cindy Huntington Laura Newman Mariana O’Kelly Tammy Retter Madeline Reusch Chris Le Carly Richter Michelle Chorski Cheherazade Patel Amber Mekled Julia Brougher Shannon Haley Megan Weiser Novak Skylar Binney Barbara Meskin Elyssa Gibbons Chris Bergen Stacy Flathau Susan Davison https://lnkd.in/gaDuCDkZ https://lnkd.in/gdhkzcNZ
BADASSERY! Said about no cereal ad ever… 👏🏻 👏🏻
You could do a case study solely on how you got a CPG brand to make a change to its packaging in less than a week. Seriously brilliant work!
You always point to the heart of the idea and absolutely none of this would have been possible without your passion and galvanizing of the troops to bring this to life. 🥹 ❤️
Good on you Carly (Starratt) Dornbrook! Feels good to make work that does some good. 👏🏻
Constantly refreshing my google alerts for you all. Bravo!
When my wife was pregnant with my daughter (20 years ago!) she craved Special K for 9 months straight! Could not get enough 😂. This brought me back to that sweet time. Well done!
It's also incredible that this came together in a week, and via text. Gives hope that wildly creative and new ideas can happen in exceptionally fast speeds with big brands.
This could not have happened without you, Carly! Thank you for true collaboration and all your brilliance on this one!
Love this and love you! Couldn’t have done it without you ♥️
Fractional Head of Brand Growth for early-stage companies | Cofounder, 8-figure business BOXFOX | Investor & Advisor | Forbes30Under30
1moCarly (Starratt) Dornbrook also I covered the campaign on my Substack today, think you'd love! https://brandiose.substack.com/p/no-005-gap-is-giving-us-the-comeback