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Didn’t get to catch our own Robert Lee at S&P Global’s Carbon Management Americas Conference? We got you covered. Here are all the highlights from the “Assessing removals vs. avoidance carbon credits” panel: ⚠️ Credit quality and ‘charismatic marketability’ are not always aligned. • Some projects may legitimately deliver highly marketable co-benefits – biodiversity, ecological, social impact – yet suffer from dubious carbon claims…and vice versa. • Every claim – be it carbon, SDG or co-benefit – needs to be assessed for the credibility of that claim. 📝 Do your homework, ignore the noise.🔈 • Buyers should scrutinize and consider the merits of every project on their own. • While the media takes swipes at the industry, there are highly transformative projects delivering real impact in need of support now. • These climate critical projects won’t survive without carbon finance. 🤝 Embrace the “Yes, and” approach to climate action. • It’s now clear we’ll need every tool in the toolbox – all solutions need support. • Drop the zero-sum game mentality: solutions don’t need to compete against each other, they should complement each other. • Concrete, credible action is what matters most . 🫡 Decide & Commit… but also… Learn & Evolve. 🌱 • Companies need to make a plan, have a clear explanation of why they are choosing a path, and start taking action immediately. • Acting now will help them iterate, improve and strengthen their climate programs as they progress. ⏱️ The best time to start is now. • Companies making bold moves toward climate action will be able to take advantage of favorable market conditions, and buy-in to the best projects with the best pricing. • Those who wait, will perpetually lag behind. Want to learn more on this topic from Rob or the experts on the Catona Climate team? Let's connect.

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