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Getting value out of your sponsorship investment comes from having great ideas and the right execution.

E-commerce in the bev-alc space is as much about building brands as it is about selling them. The E-Premise is the new On-Premise when it come to investment in the future.

Know what to add to your whisky

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Why it Matters:

On behalf of the Master Brewers Association of the Americas (MBAA) I am pleased to announce (over three posts due to character limitations) the first two volumes of a five volume series titled The Inspiring History and Legacies of American Lager Beer are now in production for release in April and July, respectively. Authored by myself, with John Palmer as Editor and Ken Grossman and Richard L. Yuengling Jr. providing series forewords, reaching this milestone after a 16 year long journey is frankly a rather emotional moment in my life, one I never took for granted would ever become a reality – not in terms of units of years but decades. There are so, so, SO many people, who without their talents, support, encouragement and mentoring, this series would ever have seen the light of day. It is why the Acknowledgements section at the end of each volume (consciously provided the epigraph of E Pluribus Unum) is nine pages in length.  The attachment to this post depicts the front covers of these first two volumes. In terms of the proverbial icing on the cake, it is a great honor for this naturalized citizen who as a Canuck, in 1987, first stepped foot in the United States on a very hot and humid summer day in Saint Louis, Missouri to have Ken Grossman and Richard L. Yuengling both graciously pen independent, yet I find, united perspectives as first and sixth-generation American brewers, respectively. Wrote Ken Grossman, the series in his eyes is “unlike anything else ever written on our industry” that it “will stand the testament of time” and “is both a fascinating historical journey into a product that has deep roots in many of our daily lives and the foundation of our country, and the telling of an often-misunderstood story on how the world's most accepted style of beer evolved out of need and necessity". Complimenting these comments. Richard L. Yuengling Jr. wrote in his foreword  how our nation’s brewing heritage and traditions reflects “two American beer revolutions, the birth of adjunct lager brewing in the late 1800’s and the craft brewing renaissance of the 1980’s”. With statements such as these from two industry icons, it's not hard to imagine why their words and tangible support, especially at this stage of my life, touched my soul in a very joyous way. End of Part 1 of 3

Cheers to Ella and Lauren for both passing the Wine & Spirit Education Trust Level 2 Awards in Wine! After attending eight weeks of after-work classes and a final exam, their hard work has paid off. We can’t wait to see you put your award into action. This is just one of the many ways Clarion upskills our team, although not all get to include wine! #teamtraining #traininganddevelopment #pragency

A productive week spent at the Brewers Association CBC in Vegas, meeting suppliers, brewers, and event organizers. Massive thanks to the Brewers Association and Konvoy for their support. Excited to share that there are lots of BD opportunities for We Are Beer down the line. Looking forward to a productive summer working with both organizations over here in the UK. Despite the challenges that the industry is facing globally, leaving Las Vegas feeling pretty positive. Why? ➡ Because the topline trading numbers are decent and people still want premium. The raw material for commercial success is there. ➡ Because the craft and indy sector is where the vast majority of "new" in beer starts, and where the creative capital lies - both brands and products. ➡ Because we're entering into a new phase for good beer and we haven't really seen the sector make its move post-covid. Knowing and meeting the hard working and smart people in beer, and seeing some of the plans and strategies coming into play, I think you'll see good beer kick on again. Which is great for the whole category. Excited to get stuck in.

What was it like the first time you attended a conference? For me it was overwhelming. Three floors of sessions, expo floor, lounges, etc. Luckily, I had a mission: To present my research at the Master Brewers conference. If this is the first time you're attending the Master Brewers conference, let me help you out. I've collaborated with MBAA to provide you with a conference first-timer checklist to make the most out of this conference and many more in the future. Check it out! #MBAA #2023MasterBrewers #UnitedWeBrew #Brewing #Beer