Channing Martin’s Post

Emily K. Graham, Omnicom's Chief Equity and Impact Officer, sits alongside Christena J. Pyle (she/her), Chief Equity Officer at dentsu and Channing Martin, Chief Diversity and Social Impact Officer at Interpublic Group (IPG) to explore the state of DEI in our industry. Check out the clip below and stay tuned for the full video coming soon! #OmnicomCannes

Progressive advertising increases ROI and drives positive social change. At the IPA (Institute of Practitioners in Advertising) Talent & Diversity Conference, Unstereotype Alliance's Sara Denby joined Unstereotype Alliance members to discuss the power of partnerships and positive portrayals. The findings: ➡️ It takes collaboration across the entire creative value chain to drive positive change at scale ➡️ Brands that articulate and deliver on the values attract & retain emerging talent ➡️ Working as a collective is more important now than ever ➡️ Make sure you are following Unstereotype Alliance to hear more on this critical topic

Inclusivity isn't an option in today's diverse business environment – it's a necessity. At FayeVaughn Creative, we adopt inclusive marketing and communications strategies that reflect the varied voices of our society. Not only does it respect and acknowledge diverse experiences, but it also empowers businesses to reach and connect with a larger audience. Stay tuned for more insights. #InclusiveMarketing #CommunicationsStrategy

Very much looking forward to working more closely with Age UK in Bath and our wider region. For me, the idea of social isolation is one of the most horrific consequences of the #DigitalDivide, and of disadvantage generally. If you've got tech skills, and might be able to help others who can't handle the digital world as well as you can, then I think that this is one of the best ways you can help out. #SkillsBasedVolunteering BCS, The Chartered Institute for IT

Deidra Johnson, CPF recently took part in this important analysis with industry peers and PRWeek. You can read all about how brands and agencies are responding to the war on DEI by using the link 👇 #PR #DEI #analysis

Today's #WeLeadComms Honoree is England-based Welsh communications specialist Angharad Planells.  Angharad has spent 15+ years at UK agencies, working with clients in industries including health and wellness, travel, pharma, parenting, beauty, and politics. Now in house, she supports external and internal comms strategy for a global aerospace company. She also lectures on the Communications and Media degree at the University of Gloucestershire, where she received her Broadcast Journalism degree in 2008.  Throughout her career, Angharad has been led by one simple principle - people can always tell when you're faking, so don't. "Hold your hands up when you've made a mistake but say what you'll do to fix it. Admit you don't know the answer but commit to finding out. Be a firm and decisive team leader but show genuine care for your people.   “Transparency isn't only good for business, it's expected. As comms leaders that doesn't mean opening the doors wide and seeing what happens. Transparency only works when it's deliberate and strategic, so a meaningful place for comms in the C-Suite has never been more vital for long-term success.” Angharad was invited to become a Fellow of The Leaders Institute this year, named one of Management Today's 35 under 35 Leaders in 2022. She’s also a #MentorMum, a volunteer scheme that helps women back to the workforce after children.  “My return to work was wonderful, but my experience is the exception not the rule. The Chartered Institute of Public Relations recently found that while women make up 60% of the workforce, they hold only 46% of PR and comms director roles. When I was on the application panel for Socially Mobile, a high percentage of applicants were from women-returners who were keen to learn how to move into leadership roles in PR after having a child. The UK, and the industry globally, has a long way to go to retain female talent." +++ IABC World Conference, taking place 23-26 June in Chicago, is your opportunity to connect with communication professionals from around the globe, hear from industry experts during exceptional sessions and gain knowledge that is career-elevating for you and for your organization. #WeLeadComms followers and members can attend at the member rate by using the discount code WELEADCOMMS. Learn more and register to attend at wc.iabc.com.

As we navigate the current polycrisis, 73% of us globally wish we could slow down the pace of our lives. The implication for marketers when reaching out to some very overwhelmed people is twofold: 1. Can you avoid the temptation to complicate things? 2. How can you maximise the effectiveness of your outreach while still respecting your audience? Samira Brophy and Adam Sheridan explore how effective creativity requires empathy and fitting in, along with fresh creative experiences and ideas, using Ipsos testing data and Effie data to prove this: https://lnkd.in/etQhGkMi The latest instalment in our #DynamicEffectiveness series with Effie Worldwide features commentary from Andy Nairn, Hamish Cameron and case studies from: 🔍Yorkshire Tea and Lucky Generals 🔍Dell Technologies 🔍McDonald's and Leo Burnett 🔍ITV and adam&eveDDB 🔍Tesco and BBH Global 🔍The Mayor of London and Ogilvy UK

⚡New Ipsos Creative Excellence #misfits findings ⚡ When we published our Ipsos book MISFITS, we used Creative|Spark response data to identify three audience experiences that link to creativity and contribute to end business effects: Creative Experiences; Empathy & Fitting In, and Creative Ideas. Thanks to our partnership with Effie Worldwide we have since been able to extend the data sets we use to better understand how these experiences and creativity contribute to business effects. In this latest Effie UK and Ipsos UK report, The Empathy Gap and How to Bridge It, we applied the #misfit experiences to #effie award entrants and identified further evidence that a good quality audience experience matters to end business outcomes. And that #empathy has the strongest link to Gold awards, signalling the value of the art of good quality planning and strategy. Thanks to Effie UK for their partnership in helping to bring these findings to the industry and particular thanks to Samira Brophy for bringing your unique perspective to the value of the #misfits experiences, and helping us to take a further step in understanding what creativity means in advertising and how it can spark brand growth. A special thanks also to the Ipsos team who helped to code the award entries. Eleanor Thornton-Firkin, Rachel Rodgers, Shelley Yang, Veronica Krysa, Morgan Beagle, Emily (Gardner) Powers, Elizabeth Lamping-Diamond, Megan Franklin, MBA, Margaux Curless, Claudia Oberlin. We would not have got to these findings without your diligence and advertising research expertise. More detailed findings will be available in the New Year. Please reach out to me, Samira Brophy or your Ipsos Creative Excellence contact if you would like to find out more. Shaun Dix, Arnaud Debia, Aurelie Jacquemin, Louise Harrison, Lucy Burnham, Kelly Beaver MBE #effectiveness #creativity

🌟 Inclusion in Advertising: Insights from Ipsos Experts 🌟 My amazing colleagues Eleanor Thornton-Firkin and Samira Brophy at Ipsos UK have just given a thought-provoking presentation on the importance of inclusion in advertising and branding. 📊💡 Their report is filled with compelling evidence, practical tips, and actionable insights that every marketer should know. Some key takeaways: ✅ Brands have a responsibility to promote D&I in society. In fact, 57% of consumers believe it's appropriate for brands to communicate their stance on these issues. ✅ Progressive female portrayal is good for business. Ads with high Gender Equality Measure (GEM®) scores in Europe are more likely to drive short-term sales lift (+32%) and brand equity lift (+33%). ✅ You don't have to be an activist brand to make a difference! Even simple steps, like incorporating joy and inclusivity in your messaging, can have a big impact. The presentation covered the facts, the ongoing debate, and the "so what" for brands looking to embrace D&I authentically. They make a compelling case for why it's not just the right thing to do but also the smart thing for your bottom line. 📈 I highly recommend contacting them if you want to learn more about how your brand can effectively navigate this space. They'll help you develop a strategy that resonates with today's diverse consumers. 🤝💬 #Diversity #Inclusion #Advertising #Branding #MarketResearch #ConsumerInsights #Ipsos

Such an inspiring conference from Creative Equals - so many great stories on how to push for inclusion in communications for the benefit of society and for the brand. As highlighted in the Creativebrief article below, brands have permission to talk and act on D&I. But you do need to think about what is right for your brand. As Samira Brophy said in our onstage debate, there is a spectrum of action - Stewardship of equality in society may not be right for all brands but everyone can embrace do no harm as a start point. #RISE2024