Charel MacIntosh’s Post

The news is out 👀 BDB has been named one of Adweek's Fastest Growing Agencies for the third year in a row 🌟 Adweek’s Fastest Growing Agencies list is a prestigious honor recognizing agencies that have achieved notable growth over the past three years. Our journey to becoming a fastest-growing agency has been marked by expansion into new markets, industry-defining work in the realm of creator marketing and advertising, and a commitment to putting our team wellbeing first. To better serve our clients globally, we expanded in the EMEA region with BDB UK becoming BDB Europe. We opened offices in Denmark to bring local support and stellar service to our clients in Northern Europe. We've also expanded our team, attracting industry experts and fresh talent. We live by the philosophy of treating clients like friends and our team like best friends. With that in mind, we’ve revamped our recruitment and onboarding processes to be fair and inclusive, making BDB a place where all can flourish and contribute their unique skills. We want to take a moment to thank all our clients, partners, creators, and our team. We could not have done this without you. There’s a lot more to come and we have exciting plans for the year ahead as we continue to set a new standard for advertising and supercharge the power of creators. Take a look at the full list here: https://bit.ly/3tKKCza #Adweek #FastestGrowingAgency #InfluencerMarketing

🚨 The advertising, marketing and media industry is a convergence of expertise, aptitudes, mindsets, skills and perspectives. Nothing in this ecosystem should operate in isolation; indeed, silo-busting is table stakes for multiples of success. Yet entrenched norms and practices persist. ⏰ Now is the time to regard not just the individual tactics or groups or sectors within our practice, but the alliances, the mashups, the intersections that power growth. It requires getting out of comfort zones, telling not just the rosy tales but the candid realities, breaking through the typical to get to the exquisite. 🎯 Adweek is at the center of all of it. And so what better way to close out 2023 than with Adweek X, a new event that showcases the connections, collaboration and convergence that present new opportunities for marketers. 💡 Built on the premise that 1+1=3, Adweek X is about realizing more—together. It’s for CEOs who want and need to better understand as well as provide perspective on the strength of marketing within organizations. It’s for CMOs, brand leaders, agency executives, investors, entertainers, creators and others. It’s for those who aspire to lead. And it’s for curious practitioners who are the heartbeat of this industry looking to gain expertise. In an era of fractures, Adweek X is designed to help spur partnership. In an era of roadblocks, Adweek X is designed to spotlight new avenues. In an era of confusion, Adweek X is designed to clarify. ‼️With debates, contrarian takes, unexpected pairings, and an unusual physical stage format designed to drive all-room participation, Adweek X will challenge your assumptions and leave you with new ideas, new learning, new understanding and, yes, new tactics to drive your own brand and business wins. Oh, and the speaker lineup is 🔥: Wilmer Valderrama Gayle Troberman Naomi Osaka Stuart Duguid Everette Taylor Kim Getty Shelley Zalis Antonio Lucio Renata Simril Julie Uhrman Jean-Briac Perrette Scott Tannen Valerie Vargas Charlotte Watson Ricky A. Rich Battista Kamran Asghar Courtney Brown Warren Lisa Clunie Jackie Cutrone Glenn Howerton CJ Johnson Cary Leitzes Jeremy Lowenstein Rob McElhenney Casey McGrath Elizabeth Snower John Solomon Kelsey Trainor Peter McGuinness Leslie Sims Will Lee and many more. Let me know if I will see you there. 👀 #marketing #advertising #brand #leadership #learning #business

Nothing in the #marketing industry should happen in silos. Collaboration is critical, and marketers, agencies, adtech, data providers and even non-marketers—not to mention other C-suite executives—need to be in lockstep. To realize their ultimate potential, they must collaborate at speed to create a single purpose, a single mission, a single team—and a shared view and knowledge of the ever-changing consumer, customer and strategy priorities. Join us at #AdweekX in #losangeles!

Soooooo I’m excited to say only a few seats are left for our first ever iHeartMedia One Day Digital Upfront Event - powered by MiO Marketplace. Several times this year, I had some great conversations with buyers, brands and agencies who said they’d love a chance to participate in some different types of upfronts that wasn’t dominated by just the big holding companies. This is an invitation only opportunity with a select group of independent agencies and brands to take a peak at some kick ass Q4 opportunities in the #ott and digital space. We have a few spots held for FOMs (Fans of MiO) and we’ll even throw in some #mioswag if you’re one of our picks to participate. If you’re interested please just tag yourself below and we’ll send you some more info. Also feel free to leave a comment if you think more of these types of opportunities need to be out there for marketers, agencies and their clients (as we’re open to doing more this year). #mio #digitalupfront #miomarketplace.

Did you miss Adweek New York? Here is a recap of some of our favorite themes from the discussions this week: 1. Retail Media: as advertisers seek new connections along the consumer journey and retailers seek alternative revenue streams, retail media is a double-digit growth opportunity that is bursting with potential.   2. Connected TV: CTV is the industry’s other double-digit growth opportunity and is already well on the way to changing the advertising landscape as the industry strives to deliver the best of adtech across thousands of linear and digital distribution paths. 3. Transparency: brands and agencies have more data than ever to understand and develop strategies and partnerships to maximize media investments. 4. Supply Path Optimization: SPO strategies continue to get more sophisticated and intentional for safe, efficient, and sustainable supply paths. 5. AI: Artificial intelligence is already revolutionizing adtech, from data analysis and enablement to personalization of user experiences and back-office efficiencies. Illustration prompt: “Illustration of a bustling New York street during Adweek. Digital billboards display the five icons: shopping bag (retail media), TV screen (CTV), magnifying glass (transparency), chain link (supply path optimization), and robot head (AI). A banner across the top reads 'Key Themes from Adweek'.” / DALL-E 3 #AdweekNewYork #IndustryTrends #AdvertisingInnovation #adtech

Today, Material joins the conversation at #Adweek X. If you're attending Adweek X, pick the brains of Christine Sathre, VP Tracking & Measurement, and Kelly Ann Bauer, Global Lead, Partnerships & Alliances, who are also attending and would love to connect. Our digital experts love to dive deep into understanding where and how the advertising, marketing and brand industry intersects with other businesses. Interested in learning more? Click the link and sign up to receive our upcoming trends report to help you gain a tighter grasp of where adtech fits into your marketing budget. https://bit.ly/3RtfEVN

#mobileexplorers | DT's Brian Kurtzman came back from Adweek's #adweekx in #LA to share his insights about the mission that brands, agencies, and AdTech partners have to collaborate on to stay ahead of the curve and navigate the constantly evolving consumer landscape -> #adweek #adweekx #mobilemarketing #mobileadvertising #brandadvertising #brands #agencies #adtech

Statistics speak for themselves. The numbers don’t lie! 👀 💥 Brand visibility with 95% of show attendees  💥 82% of entire show audience visited the stand 💥 89% of all video captured shared by audience on social With budgets being squeezed, time scales getting shorter and the expected ROI greater than ever, data, audience insights and a high performing events team matter when it comes to metrics. A brilliant example of this is our work with Virgin media O2 at EGX. Using mapping technologies, automated user generated content capture and editing in addition to a comprehensive social sharing strategy both during and post event. Let us know if you would like similar metrics at your next event. https://lnkd.in/enS3Q6NX

Did you miss GroundTruth CRO, Rosie O'Meara, at ADWEEK's CommerceWeek last week? We have you covered! Read the full recap and all the exciting growth opportunities #CTV offers in our newest blog! Click the link in our comments! 👇 #adstrategy #connectedtv #performancemarketing #mediastrategy

Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson