With news breaking this afternoon of the departure of James Watt, Brewdog founder and CEO we ask the question...
How important is it for organisations for the CEO to be the 'face' of the brand?
Well, the answer can vary depending on the industry, company culture, and strategic goals. However, in general, being the face of the company can be quite significant.
Here are a few thoughts from the Deeper Blue team.
Building Trust and Credibility
When a CEO is visible and accessible, it can help build trust and credibility with customers, employees, investors, and other stakeholders. People often feel more comfortable and confident doing business with a company when they know and trust its leader.
A bit of an own goal at times here for the Brewdog leadership...
Setting the Tone and Vision
The CEO is often seen as the embodiment of the company's values, vision, and mission. By being the face of the company, the CEO can effectively communicate and reinforce these principles, guiding the organisation in the right direction.
That's a second one in the wrong net...
Brand Ambassadorship
A CEO who is actively involved in representing the company can serve as a powerful brand ambassador. They can promote the company's products, services, and values, helping to enhance its reputation and attract customers.
Three nil, they think it's all over...
Crisis Management
In times of crisis or uncertainty, having a visible CEO can be crucial for managing public perception and reassuring stakeholders. A CEO who is willing to address challenges head-on and communicate transparently can help mitigate damage to the company's reputation.
It is now...
On a more serious note, not all CEOs need to be public figures in the same way. The level of visibility and involvement required can depend on factors such as the size of the company, its industry, and the CEO's personal preferences and strengths. Some CEOs may excel at behind-the-scenes leadership, while others thrive in the spotlight.
Ultimately, the key is for the CEO to find a balance that aligns with the company's needs and goals.
News just in...
https://lnkd.in/eu6a9Exh
Maintenance Supervisor Chobani Modern Foods
2moI am excited to see the growth and diversity of products over the next months.