Chobani’s Post

140 days in, Bud Light's dilemma only grows. Sales are taking a severe hit, plummeting 26.1% in the week ending July 15, and there's looming concern this downturn might ripple through their other beer brands. An urgent solution is needed. The puzzling issue? This boycott began when Bud Light endorsed a Trans Woman influencer with a promotional can design. Yet, these same customers have historically embraced Bud Light's (and other beer brands') support for LGBTQ+ parades and public events. Are we overlooking something? Yes, we are! The misstep lies in Bud Light's conflation of 'Inclusion' and 'Identity' - two distinct and very different domains of social engagement. Misunderstanding these concepts can, as we're witnessing, lead to costly consequences. Until it's resolved, Bud Light's problem will continue. Intrigued? Join us at https://lnkd.in/ernDDr8y to understand the confusion and uncover the resolution. #budlight #brandstrategy #metapurposewars #branding #socialmediamarketing #abinbev

Bud Light's problem keeps getting worse. And now the fear is that the downturn may ripple through InBev's other beer brands. Bud Light sales fell 26.1% in the week ending July 15, an even steeper decline than the 23.6% drop experienced during the week of July 4, a crucial week for beer consumption. The problem needs to be fixed promptly. But we can only fix a problem that we understand. And at first glance, the problem is perplexing. The backlash was seemingly caused by Bud Light's support for a Trans Woman influencer, showcased through a promotional can design. But wait just a minute! These same customers have a history of broadly accepting Bud Light's (and other beer brands') long-standing and prominent support for LGBTQ+ parades and public events. What's going on here? We have the answer. Join us at https://lnkd.in/ernDDr8y to understand the problem and find Bud Light's and InBev's solution. #budlight #abinbev #brandstrategy #metapurposewars #socialmediamarketing

Gefen Skolnick, Founder and CEO, shares her journey founding Couplet Coffee, an LGBTQ+ and woman-led lifestyle brand that aims to make specialty coffee less pretentious and more accessible. Couplet Coffee is not trying to reintroduce great coffee to people that are already in the specialty coffee community, instead they're just showing them that coffee can look very different and feel more inclusive. Read more and watch highlights of Gefen's founder journey building Couplet Coffee on the BonBillo blog: https://hubs.ly/Q02jL83Z0 #socialimpact #entrepreneurship

🌈 Celebrating Pride Month at Hot Dog Solutions 🌈 At Hot Dog Solutions, we believe that inclusivity, openness, and treating others as you wish to be treated are not just words—they are the core principles that guide our company culture and our interactions with clients and colleagues alike. As we celebrate Pride Month, we're reminded of the importance of creating an environment where everyone feels valued and respected, regardless of their sexual orientation, gender identity, or background. This month, and every month, we stand in solidarity with the LGBTQ+ community and reaffirm our commitment to fostering a workplace that celebrates diversity and promotes equality. Inclusivity is about more than just acceptance—it's about actively supporting and uplifting each other to ensure that everyone has the opportunity to thrive. At HDS, we are proud to champion a culture where every individual can bring their authentic self to work and feel empowered to contribute their unique perspectives and talents. Openness means embracing differences and engaging in meaningful conversations that drive progress. It involves listening, learning, and growing together as a team. By fostering an open and inclusive environment, we create a space where innovation flourishes and everyone can achieve their full potential. Treating others as you wish to be treated is a fundamental principle that shapes how we interact with one another. It reminds us to be kind, respectful, and empathetic in all our dealings. This Golden Rule is the foundation of our relationships, both within our team and with our clients, partners, and community. This Pride Month, let's celebrate love, acceptance, and the beauty of our diverse community. Together, we can make a difference and build a brighter, more inclusive future for all. Happy Pride Month from all of us at Hot Dog Solutions! 🌈 #PrideMonth #Inclusivity #Diversity #LoveIsLove #HotDogSolutions #Equality #LGBTQ+

#DISQO's newest report explores wokeism and boycotts and what brands need to know as they look to navigate the sometimes treacherous terrain of consumer activism.

🌈This year’s #PrideMonth saw a contentious media cycle, ongoing legislative battles, and even violent protests over LGBTQ-inclusive products and initiatives. The tenor of public discourse around LGBTQ+ support demonstrated just how high the bar is for authentic brand allyship, along with the potential risk of consumer backlash. 📈Today, DISQO and Do the WeRQ released new #customerexperience insights exploring consumer perspectives on boycotting and brand wokeness. Our findings underscore the need for brands to consider next definitions of boycotting and wokeness in their #CX to advance their near- and long-term revenues. Takeaways span: 👉How committed consumers are to rewarding or punishing brands with their wallets 👉How consumers perceive brands who identify as woke 👉Consumer recall of LGBTQ+ representation in advertising 💡Learn how you can best execute purpose-driven marketing with your audience. Get the insights now: https://hubs.li/Q021NsSg0

Proud to share insights from Do the WeRQ & DISQO on #customerexperience with #lgbtq inclusive advertising and marketing. Find fascinating takeaways about how people view "woke" brands and their intentions around boycotting if/when a brand's messaging is misaligned with their values. DISQO has an easy, fast, flexible #adtesting product to help avoid creative and messaging missteps. #diversityandinclusion

I was delighted to participate in this GCD&I event focused on fostering a more inclusive environment for the LGBTQ+ community within the Legal profession. Thank you to my fellow panel members (Kim Morgan-Verlaque, Denis Klimentchenko and Birgit Neu) for a thought-provoking session on the Power of Allyship. We touched on the following topics, but each one of these could have taken up an entire session: - The journey: Allyship is a lifelong and evolving journey for each of us. It helps shape who we are and our impact on our LGBTQ+ colleagues and peers. - Showing up: being intentional about taking positive action to be visible as an LGBTQ+ Ally. - In-House vs Private Practice: large institutions have employee resource groups but these may not have many members from the Legal department. Setting up a departmental LGBTQ+ & Ally committee can bring this conversation directly to your Legal department. In private practice, getting enough senior lawyers to make time outside their long working hours to focus on LGBTQ+ inclusion can be the greatest challenge. - Impact: the importance and impact of Allyship for your LGBTQ+ colleagues (especially those you do not even realise are there). - Allyship vs Advocacy: Allyship focuses on the relationship between yourself and others; whereas advocacy focuses on you challenging your organisation, profession, industry and/or our wider society to make positive changes for the LGBTQ+ community. - The Future: the need for senior leadership to use their platform and voice more to get the executive leadership and management to listen and take positive action to drive change for the LGBTQ+ community. I look forward to continuing this conversation in the Legal industry and invite you to join GCD&I’s efforts in this space. Stay tuned… Kim Morgan-Verlaque, Denis Klimentchenko and Birgit Neu

As we move closer to June, Pride Month, I find myself reflecting on the importance of fostering inclusivity in agriculture and rural communities. 🏳️🌈 For every step forward, I feel like we take two steps back some days. Over the past few years, I've shared stories from LGBTQ+ individuals and allies within our industry (see posts under #PrideInAg). These perspectives have shed light on the challenges faced by LGBTQ+ people in agriculture, as well as the incredible strides being made toward greater acceptance and support. From journeys of finding acceptance within the agriculture community after coming out, to reflections on the fear of coming out by anonymous voices — each story shares a valuable lesson about empathy, allyship, and the power of visibility. So, how can we honor #PrideMonth and continue advocating for inclusivity in our communities? 📢 Elevate LGBTQ+ Voices: How can we amplify the stories of LGBTQ+ individuals within agriculture? When we provide platforms for these voices to be heard, we inspire others and foster a sense of belonging. 📂 Support LGBTQ+ Initiatives: How can we participate in Pride events, support LGBTQ+ organizations, or implement inclusive policies within our workplaces? Small, tangible steps create a more welcoming environment for everyone. 💡 Challenge Assumptions: Are we scrolling past them or challenging stereotypes and biases within our communities? When we create a space for open dialogue that promotes understanding, we can break down barriers and build more inclusive spaces. What are your thoughts? Send me a message and let's find time to chat. As we celebrate Pride Month, please follow along as I share more perspectives from the LGBTQ+ community within agriculture and a few resources to explore how we can be stronger allies for those around us. #PrideInAg Want to contribute your story as an ally or member of the LGBTQ+ community? I'd love to provide a platform for you. Does your organization have an employee resource group working on LGBTQ+ or diversity and inclusion topics? Please send me a message. I am looking for resources in this space.

New on On the Line: How to Run an LGBTQIA+ Inclusive Restaurant 🏳️🌈 1. Make it clear that your restaurant is a safe space. Whether it's including the queer community in your marketing initiatives, or hanging your Pride flag 365 days a year, the goal is to create an inclusive environment for patrons and employees. 2. Be gender neutral. Language matters! A simple greeting like 'How's everyone doing today?’ or ‘Can I get you folks anything else?’ is friendly, inclusive and goes a long way. 3. Set a positive work environment from the top down. Prioritize mental health, be open to differences in expression, and be proactive in hiring inclusively. 4. Provide LGBTQ+ awareness and ally training. Educational communities such as #FairKitchens seek to provide a more positive kitchen culture for all employees. 6. Celebrate Pride year-round and in a way that benefits the community. To ensure your actions are lasting and impactful, consider ways to support the LGBTQ+ community all year long, not just in June. To learn more 👉 bit.ly/454vgTz