Fractional Marketing and Sales Leader | $500M+ Revenue Growth | Helping Start-Ups Go-To-Market
Hitting the market and trying to find customers through a structured GTM plan (beyond the founders' network) is a super exciting time for any startup! I've recently talked with quite a few startups that want to hit opposite sides of the market right away—Enterprise and PLG. My reaction is always to slow down and really think about the effort and resources needed. The Go-To-Market model from Winning by Design is a great way to frame this. Ongoing success requires solid Marketing, Sales, and Customer Support. And remember, the bigger the client, the more specialized the support has to be! _________________________________________________________________ I help start- ups ‘Evolve Beyond Founder-Led Sales’ ⭐ Zero to One: Helping you find Product-Market Fit and first paying customers. ⭐ One to Ten: Helping you in defining and scaling your GTM strategy and process. ⭐ New Market Expansion: Guiding strategy and execution for new market or product launches.
On a Mission to Help 100 Founders Build their First Sales Team | Founder @ Go-To Fractional
1moUp to 5K community driven only on US 😅😅