Chris Elsheikhi’s Post

Scaling a new D2C brand before better unit economics (0 to 1). I've had the privilege of witnessing this transformation firsthand, guiding early-stage startups and brands through the crucial "0 to 1" phase. Balancing growth with healthy unit economics required constant evaluation and adjustments. However, by focusing on • Crafting a sustainable and compelling brand story. • Developing consumer research, brand positioning, and effective communication. • Managing distribution channels, including direct from the website, online sales, quick commerce, modern retail, and mass retail. • Managing supply chains and inventories effectively and efficiently. Strong Action Plan on Focus on cost-effective marketing: social media, influencer partnerships, content marketing, and referral programs. Leverage word-of-mouth: Encourage customer recommendations with incentives. Optimize the website for conversions: improve the user experience and conversion rate. Form strategic partnerships: cross-promotion with complementary brands or influencers. Start small and test thoroughly. Target a niche or region to refine strategies before scaling. Bonus Resources: Marketingexamples.com: Marketing inspiration. Secret Stuff: Unconventional customer acquisition hacks. YouTube: Alex Hormozi: Marketing Tips. and Podcast: Entrepreneurs on fire #d2c #startups

Dive deep into the minds of your audience. Create content designed specifically for them to reasonate with. They're on the hunt for your services and products. Spark their curiosity, capture their attention - spread your message! #smb #startups #marketing #sales

Let's cut through the noise and red tape. Planning trade shows and spending money on paid ads does not really mean having a real strategy for the sales and marketing operation. Too many operations mistake activity for efficacy. They check off boxes and call it a strategy, but where's the alignment with their core business goals? Where’s the measurement against actual outcomes? Here's the truth: A real strategy is not just about doing the work, it’s about creating measurable tangible business impact on sales and revenue growth. It requires a deep understanding of the market and your place within it. It’s about crafting every message, every campaign, and every appearance to resonate and connect deeply with your target audience and drive meaningful engagements. That's what a strategy is. Too many companies are doing the work before the work. Don’t settle for just being busy. Be impactful. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Jack Kosakowski recently asked: "If you only had a $100k marketing budget for the next 6 months, name the top 3 GTM plays you would invest in" --- Here's my take Assuming I have all my GTM fundamentals down (ICP, key personas, positioning, messaging, pricing, etc.), then I would: 👥 #1 Identify potential partnerships and communities that are chockfull of my ICP/target personas and sponsor them. - I'd create content for them, including thought leadership and practical templates. - I'd offer a discount to their members. - I'd asked a member to present to their memebers, sharing how they use our product. 🤝 #2 I'd set up a well-funded, unique referral program to get my best-fit current customers to refer other customers. - This referral program would be based on my key personas' likes and preferences - It would offer rare, hard-to-obtain items that my buyers care about – like a handmade, 300 year old maple dresser made for George Washington, or a small batch, custom whiskey. 🗣 Lastly, I'd invest in supporting leaders at the startup to build a strong presence on LinkedIn (or whatever platform my target audience lives on). - We'd help them share their unique perspective as well as their experience. - The goal would be to humanize the startup and make them a thought leader in the space. 🥈Honorable mention ideas: implementing an influencer program, creating content galore for inbound, ABM if you have a high ACV product. --- #startups #gtm #productmarketing P.S. What's your take?

If you're all sharing the same thoughts, no one is a thought leader. If you're all disrupting the industry, no one is. If you're all bringing synergy to business — well, we should feel pretty dang harmonious by now... Seriously, though: Stop trying to sound poignant. That's not a sound goal. A better use of your time: Try to help people. Try to build meaningful connections. Try to show up authentic every day. Try to improve the world just a little bit. Substance > posturing ~~~~~~~~~~~~~~~~~~~~~~~~~~ Hi, I'm Melissa. 👋 I've generated $300 million in content marketing revenue for startups.💰 I'm on a mission to make B2B marketing fun and interesting again. 🪅 Need help turning your content into revenue? DM me and we'll talk. 🙂 #contentstrategy #b2bmarketing #scrollstoppingcontent #personalbranding

I have been lucky to have had a front row seat to many viral marketing campaigns in the last few years. (And no there is no secret sauce, it's just pure experimentation within constraints and monitoring the data). Here are 3 reasons why going viral should never be the goal: - People buy from people who show up for them consistently. Sure, a viral campaign can get you exposure once but it can never replace a solid marketing strategy. - Going viral doesn't automatically guarantee you will be in front of your ideal customers, at least not all the time. This can create friction down the road if your viral campaign keeps bringing unqualified leads. - Virality doesn't last. Your business should. Think of it like a homerun in a baseball game; exciting for a short timeframe then we are back to hit and miss. #marketing #b2bmarketing #SaaS #startups #socialemediamarketing

🚫 Their is a buck tonne of stuff you CAN do in marketing. But it doesn't mean you should. Often, the simplest, most logical answer is the best one! 🎯 Fish where the fish are! Whether it’s finding your audience or choosing marketing tactics. If the founders have a collective 21,000 followers, that's your starting point. Leverage their personal brands and connections before diving into generic tactics. 🚀 Might seem obvious but use what’s proven to work! Utilise the existing networks, credibility, and personal brands of your leaders to kickstart your marketing, and then build over time. #B2BMarketing #Founders #marketing #startup #scaleup #BusinessGrowth

After being a 3x solomarketer + starting 3x products, the best tip I can give for early growth is: Your go-to-market strategy is the MOST important part of acquisition. Seems obvious but there's a right way and wrong way to do it. The wrong way ❌: • Picking too many channels to start • Picking channels that you're comfortable • Not knowing when an idea is worth scaling • Being too risk averse when it comes to spending • No insight for how fast investments need to yield ROI The right way ✅: • Picking the most important 1-2 channels to start • Picking channels where your audience is • Having a metric that guides scaling ideas • Understanding spend to ACV ratio • Knowing payback period importance I think about the right go-to-market strategy in the same terms as product-market fit. You need product-market fit to successfully scale. You also need GTM-product fit to successfully scale. The best product with a poor go-to-market will still fail. If you're an early-stage marketer or looking for a startup marketing job—make sure you research competitors, review available GTM approaches, and be lean when possible. If you're a founder reading this—focus on GTM approach when looking to work with marketers. What are some other GTM fundamentals to follow for early-stage marketing? #marketing #b2b #startups  

Shift your FOCUS from manipulating the algorithm to cultivating genuine connections. A robust relationship with even a small audience can be your most potent asset. These individuals become your brand advocates, the ones who amplify your message authentically. It's common to feel the sting when reach and visibility decline, leading to stress and frantic attempts to rectify the situation. However, the reality is that algorithmic fluctuations are beyond our control. There are instances when, despite our best efforts, the algorithm may limit our reach. Starting today, pivot towards establishing meaningful connections with your audience. 📌 Building these genuine connections not only fosters a loyal community but also insulates you from the unpredictable whims of algorithms. P.S. I kicked off October with positive vibes. How about you? ---- Hey there, I'm Vivienne Osaka your one-stop shop for all your content marketing conundrums! let's rustle up some success together🚀 #linkedinmarketing #inboundmarketing #contentmarketing #founders #startups  #thoughtleaders #leadgeneration #ceos  #techmarketing

When people ask me what I do, I tell them "I'm a marketing strategist for Series B technology companies" people always say "Oh that's very niche." And they're right. So what's so great about venture-backed companies that just got their Series B funding? 🚀 💸 Skyrocketing Growth with a Marketing Budget (yay!) Series B companies have typically passed the initial stages of product development and market validation. They've secured a substantial amount of funding to scale their operations and expand their market reach. This phase often involves rapid growth in terms of team size, customer base, and revenue. Working with these companies is exciting! You get to contribute directly to hockey-stick growth, test and learn what works and pivot fast if it doesn't, and see tangible results in a quick timeframe. 😎 Startup Vibes = Cool Marketing Ping-pong tables, bean bag chairs, and beer on tap. That's the vibe at a Series B tech company. It's all about being scrappy, thinking outside the box, and taking risks. You aren't just be another cog in the machine working on slide decks and voiceovers for executives—you're a key player in creating the company's brand and future. And as a marketer, that's really fun. #startupmarketing #SeriesB #b2bmarketing