Christy Tanner’s Post

In today's digital landscape, where there is a vast amount of overwhelming content and the spread of misinformation is faster than ever before, facts serve as the foundation of truth, crucial for fostering trust—the cornerstone of strong customer-brand relationships. Building trust with customers starts with maintaining transparency and authenticity in every piece of content, messaging, and interaction. Great insights were shared in the speech by Maria Ressa, awarded the Nobel Peace Prize and recipient of the 2024 Cannes LionHeart Award. #CannestLions2024

Looking to add live events to your business, check out my article in this month’s edition of Speakers Magazine. #eventmanagement #eventdesign

One of my favourite magazines to write for! Check out their latest issue here, which features my story on craftswoman Ting Wang

Time has come! Agency evaluates client :))) , the Signature Platform is a great initiative to recognize brand managers or other talented marketers. It is also particular because feedback culture between agency and clients seems to fade away. 🙁 On the deeper side, I was trained for years back at P&G and Nestle how to give feedback particularly to agencies. Master the briefing process, understands their motivations and provide constructive and continues feedback. Experiencing the agency side, the coin has flipped and probably time has changed a lot since. Business culture is very different, not even mentioning business ethics. We see 3 types of client feedback: 1️⃣ Happy client who give positive feedback, even a review to the agency. Recognizing good work, enabling results - 1% of the client base, we love them and do everything for them! 2️⃣ Silence, long silence from clients means they are extremely happy, we contribute to their business growth significantly (we actually see and measure it in the online word, sales, revenue, ROAS). They leave us work and build their brands. However when they say something the want even more (for less money). Or they forget the 99% work done well, they point out your one tiny mistake.. 3️⃣ The always unhappy ones, whatever you do is never good enough. Your are not traeted as partners, you are a supplier. Forget motivation, he knows better, shouldn’t have hired you anyway. He is in the business for decades where things are done a certain way, keep your ideas for yourself. Oh yes! Percatages are not mentioned on the last 2 on purpose. And there are even more particular ones who will go into my biography one day. #feedbackculture #businessculture #agencylife

Let's connect and discuss how to reduce your spend on wafer level reliability testing.

This is the book to begin your #lean journey as well as others from Michael Ballé

Beautiful MRI system! UIH

An amazing build that will see over 350 Quuppa locators deployed across the site, to deliver sub-meter accuracy using the world's most precise Real-Time Location System. #rtls #quuppa #intechnology #locationdata

What a proud moment to receive this comment from my Rome Business School lecturer, in accompaniment to an A level pass on this assignment relating to my analysis of JACQUEMUS their marketing, history and about the visionary, and inspiration that Simon Porte Jacquemus is. #jacquemus #luxurymanagement #luxuryfashion

The VISION of our Swiss Federation of Independent Consultants